Fujifilm Will Promote X-H2 as Having “Improved Low/High ISO” Performance

When I first shared the rumor about the Fujifilm X-H2 and Fujifilm X-T5 having a new lower base ISO, I said that this was one of my hopes for the future of the X series, as this could potentially mean better ISO performance.

Some people immediately called me out on that saying that ISO means nothing and it’s all just random numbers (which it is not, it’s just that there are different standards). Others said that what really matters is the FWC per unit area and not the ISO number.

And since things started to get really nerdy and complicated, a trusted source dropped me an email and came to my help.

The source told me that Fujifilm will actually promote the Fujifilm X-H2 as having “improved low/high ISO“.

The fact that Fujifilm will launch the Fujifilm X-H2 by saying it has “improved low/high ISO” pretty much ends all our talks. Unless Fujifilm’s marketing division has decided to lie to us (or unless our trusted source is wrong, which it is not), the new lower base ISO will also lead to overall better ISO performance.

So, thanks to our source, that’s my final word on this ISO debate.

Now all we can do is to wait for the day the Fujifilm X-H2 will be announced and see samples and comparisons, so we can see with our own eyes what “improved low/high ISO” means.

And keep in mind: according to our information, the Fujifilm X-T5 will share the same sensor of the Fujifilm X-H2. So whatever the X-H2 IQ and AF performance will be, it will apply also to the Fujifilm X-T5 (whenever that one will come).

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DPR Fujifilm X-H2S Lab Test Results: Despite Big Speed Increase, Comparable Image Quality with X-T3 and X-T4

DRPeview has added the Fujifilm X-H2S to their lab test comparison tool. Their findings:

  • Overall, this is a good result: we were impressed with the X-T3 and 4, so maintaining comparable image quality despite the big speed increase is a creditable result.
  • slight increase in read noise as a result of the fast readout being seen as a reduction in usable dynamic range.

You can read it all and play around with their comparison tool here.

New York City Center of Fujifilm World: X Summit on September 8 and Fujikina on September 10

New York City is about to become the center of the Fujifilm world soon.

But I’ve noticed some misunderstandings. So let me clarify.

In the past, Fujifilm called their product launch events “Fujikina” (with reference to the former largest photography fair Photokina). But after Photokina was axed, Fujifilm changed the name for the launch events to “Fujifilm X Summit“.

But suddenly, Fujikina is back. In fact, there will be one on September 10 in New York. So some people thought that this will be the day when Fujifilm will announce new gear.

However, that won’t be the case. The latest and greatest Fujifilm gear will be announced during the X summit on September 8, which will also take place in New York.

Here are the events:

  • Sep. 8 at 2PM EST – Fujifilm X Summit with new product announcements
  • Sep. 10 all day – Fujikina with photowalks, stage talks, workshops and more

So, the hottest day will be September 8 at 2PM New York time. The X summit will take place online, new products will be announced, and of course we will stream it live here on FujiRumors.

Then, on September 10, there will the Fujikina, with workshops, photowalks, stage talks and more. We reported about it here with links where you can register for free.

But guys, you don’t have to wait for September 8 or September 10 to have fun, as lots and lots of rumors will drop well before those dates ;)

Nice and original rumors of course ;).

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Fujikina NYC 2022 on September 10 – Book Your Spot Now to join Photowalks, Workshops, Stage Talks and More

Not only there will be the Fujifilm X Summit with new product launched on September 8 at 8PM New York time (taking place in New York).

For this occasion, Fujifilm has also revived the Fujikina event. It will also take place in New York, but two days after the X summit.

So if you are interested in it, book your spot for September 10 in New York.

Workshops, stage talks, photowalks and more. Sounds like a super fun day for Fujifilm X lovers.

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Press Release

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MARK THIS DATE: Fujifilm X Summit NYC 2022 on September 8 at 2PM New York Time

Fujifilm X Summit

The Fujifilm X Summit has just been announced for September 8 at 6PM GMT time. It will take place in New York City.

So definitely mark this date in your calendar:

  • September 8th at 2PM New York Time
  • September 8th at 8PM Berlin Time

The only thing Fujifilm has announced for September is the high resolution Fujifilm X-H2, which we have already shared the price and some specs of.

What else has Fujifilm on their official roadmap for 2022? Let’s look at it:

NOTE: THIS DOES NOT MEAN that it will all drop on September 8. It could well be that Fujifilm will make it an X series exclusive event. Or that they’ll only focus on the Fujifilm X-H2.

Whatever it is, FujiRumors will let you know soon enough.

Rumor Storm Incoming

And you know what?

A terrific rumor storm is about to unleash ahead of September 8, so don’t miss out to read FujiRumors in the next days and weeks ;).

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