We already told you that the Fujifilm X100F successor (X100V/X200) will come in 2020.
I am still working on the details, but I can now safely say, that the Fujifilm X100V (or X200) will come with a new lens (and of course we can expect the latest X-Trans IV sensor in it).
As an anonymous source also told me, “the old lens is already struggling to make use of the current sensor”.
I know you guys have questions about the new lens. And I am working on this. But for now I do not feel confident enough to give a final answer on this. But the work is in progress, so expect updates on this hopefully soon.
Thanks to the anonymous source, who contacted me yesterday confirming me it will have a new lens. I read also the rest of your message. I will make a routine checks, and share later on. Thanks a ton!
Looking at the Fujifilm X series camera release timeline we shared last year, and comparing it with the current rumors, we can say that it turns out to be pretty accurate… except for one camera: the Fujifilm X100F successor (may it be called X100V or X200 or whatever)
The X100 line had a refresh cycle of about 2 years, and given that the X100F was launched in January 2017, everybody speculates it will come very soon, at least within 2019.
But trusted sources now informed us, that the Fujifilm X100V (or X200) will be launched in 2020 only!
This time Fujifilm decided to wait longer than ever to give us a successor.
And by the way, if you want to know which is the Fujifilm facebook group with less gear talk, less gear shots, less gear discussions and mostly focussed on the art of photography and images, than this is definitely our Fujifilm X100 facebook group.
I think this is representative for the people, who buy this camera: never think about gear again. Get the camera, one lens only, and go out and shoot. It’s all about being focused on taking pictures.
So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.
If we were to group it in lines, these are the results.
X-T* = 32.21%
X100* = 15.20%
X-E* = 14.61%
X-H* = 9.98%
X-Pro* = 8.56%
X-T** = 8.41%
X-S** = 4.18%
X-M* = 2.25%
X70 / XF10 = 1.24%
X10/X20/X30 = 1.18%
X half = 0.64%
X-A* = 0.56%
Other = 0.51%
X-T100/200 = 0.47%
The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.
Is this a success?
That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.
Overall, the ratings are very positive. However, the average score is slightly dragged down by a handful of extremely negative reviews that, frankly, are hard to take seriously.
I mean, these are not really product flaws. You know in advance that the X-E5 has a single card slot—Fujifilm never claimed otherwise. Knocking stars off for something clearly stated in the specs feels unfair. The packaging issue is unfortunate, of course, but that’s more on shipping than on Fujifilm.
It’s like buying a compact car and then leaving a 1-star review because it doesn’t have seven seats.
On the flip side, some customers get it right. At Adorama, one reviewer awarded 5 stars but mentioned they would have preferred an ISO dial instead of the exposure compensation dial. That’s a thoughtful way to review: review the product for what it is, while adding a personal wish list on what would make the camera perfect for him.
In the end, customer reviews are a valuable tool, but it’s worth looking beyond the overall rating and reading individual experiences to get the full picture.
And of course, beyond retailer reviews, there are also in-depth write-ups and YouTube videos—which I’ll share below.
keithwee – Fujifilm X-E5 and XF 23mm F2.8 review – the “Quiet One” steps up
schlueter-enterprises – Review Fujifilm X-E5 with kit lens Fujinon XF 23mm f2.8 R WR
Both cameras are fueling a surprising comeback for compact digital cameras.
In fact, according to Price.com data (via デジカメinfo), interest in this category is rising fast — with monthly visits now surpassing 400,000 after years of decline.
The big driver of this revival in compact camera interest is Fujifilm.
The launch of the X100VI in March 2024 and the X half in June 2025 boosted Fujifilm to the #1 spot in Price.com’s rankings.
For years the data told the same story: smartphones were killing the compact camera market, and most of us accepted it as inevitable. But Fujifilm has just proven us wrong.
But with all that talk about Fujifilm’s success as far as compact cameras goes, there is one camera that they refuse to update… and it would be their most awesome ultra-compact camera ever.
Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.
What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.
Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.
Mirrorless Cameras Shipments
Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.
The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.
Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.
Only Ricoh and Fujifilm are able to grow in the compact camera segment.
Our sources told us already last year that the Ricoh GR IV would come in 2025. Well, technically we told you it would come earlier in 2025, and in fact the Ricoh GRIV was disclosed a couple months ago already. But it was only a development announcement. The full announcement just happened yesterday. So yes, I still regard this as a wrong rumor (development announcement is not a full announcement), but at the same time I trust the source.
Well, at this point we remind you that according to the same source, Ricoh is also planing to launch the Ricoh GR IV monochrome. It was originally planed for 2025, but I would not be surprised if there would be a delay due to the huge pre-orders the GRIV is getting right now.
Fujifilm – Wake Up
Yes, the Ricoh GR IV is now here and it enjoys absolutely stellar pre-orders.
At this time Fujifilm has not really a camera to compete with the Ricoh GR IV, because the Fujifilm X100VI might share the fixed lens concept with it, but for the rest I think it appeals to other people: those who appreciate a viewfinder, tactile controls, vintage aesthetic, whereas the Ricoh GR IV is all about being as portable as possible.
The true competitor would be the Fujifilm X80, but Fujifilm has so far never bothered to give the Fujifilm X70 a second chance (the Fujifilm XF10 is not the X70 successor). And in my view that’s an error. The Ricoh GRIV proves that pocketable and powerful fixed lens cameras are enjoying a revival, and Fujifilm is missing out on it.
So, dear Fujifilm, come out with the Fujifilm X80 as quickly as you can!
And while it’s true that the Ricoh GRIV pre-orders are great, I dare to predict that the Ricoh GRIV M (Monochrome) will match or even exceed those pre-orders.
Look, initially I was skeptical about a Monochrome Fujifilm. But after I have seen how even the Pentax K-3 III monochrome DLSR sold like hot cakes (so much so that they had to suspend pre-orders as we reported here), I concluded that the market for monochrome cameras is far from being saturated.
On August 1st Fujifilm did increase prices on plenty of X and GFX gear.
We already warned you that further prices increases are planed, but at the time of that article we knew only about instax gear price increases.
Well, Fujifilm has now issued a statement (read below) to several news outlets such as PetaPixel and DRPeview.
The global marketplace continues to present business challenges, driven by the volatile market conditions facing manufacturers, retailers, and consumers alike. With these changes and the instability of the marketplace, we have made the business decision to further adjust prices to accommodate for these global changes. As we navigate the current market situation, Fujifilm is doing all we can to work with our retailers and consumers to weather this storm together. We appreciate your continued support.
Last time the Fujifilm X-E5 and Fujifilm X half were not affected by price increases, and it seems that also this time the X-E5 and X half won’t get any price hike.
How much could the price increase be this time?
Well, given that the Fujifilm X-E5 costs $1,699 and the its DSLR styled clone, the Fujifilm X-T50, costs $1,599, it could well be that the X-T50 gets a further $100 price jump, hence a further 6% price increase. But that’s a speculation of mine.
I guess US residents now have less than two weeks left to purchase their gear at current price and avoid even worst surprises.
List of August 1st Price Increases
(more price increase to follow August 30)
Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.
In short: Fujifilm has axed more lines than it has created new ones.
With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.
Why?
Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).
At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.
But how could a Fujifilm X-T30III/X-T40 look like?
Speculations (NOT RUMOR)
my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
my dream scenario: X-T50 body with 4th generation 26MP sensor
Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.
But feel free to let us know in the comments what you think about all of this.
