The Japanese website phileweb published an interview with Fujifilm managers.
They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.
Overall, they seem very confident and positive about the future of their imaging division.
Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.
Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.
I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.
Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.
A fellow FR-reader ordered the lovely Fujinon GF23mm F4, but the courier had the brilliant idea to give that $2,6K precious box a delightful 6 feet drop. You can see it all captured in the video. He tested the lens, and so far it seems the lens survived jump. And yet, things like these should not happen.
And do you have a horror delivery story to tell?
My worst, was a courier, who simply left my new computer in front of my door, right on the street, where all the people pass and it could have been taken away by simply everybody. Lucky me that I live in a super small village where everybody knows each other, and I think the last “crime” we saw in our forgotten village was a drunk guy pissing on the walls of the church a few years ago ;).
I mean, I understand we all want our package as quickly as possible, but I prefer to arrange a delivery for another day and a wait a bit longer, rather than having my gear flying around or abonded on the street.
I did handle the Fujinon GF100-200mmF5.6 at the store, and was surprised that it is actually so light, hence definitely portable for my hikes in the Dolomites.
However, I did put the purchase of that lens on hold, as in 2021 I already bought the XF80mm, XF27MKII, GFX100S and GF32-64, and it’s getting more and more tricky to convince my wife that we really need yet another lens.
And things have not become easier after Fujifilm launched a massive rebate on guess which lens? Exactly, the GF100-200!
For the sake of my bank account health I am still resisting, but Fujifilm keeps up fighting for my money, this time by dedicating their latest Focus on Glass episode to the Fujinon GF100-200mmF5.6.
Well, I’ve watched the episode, and here is what Fujifilm engineers and managers say about this lens:
Fujifilm wanted to make a tele-zoom suitable for handheld shooting
they needed to develop a smaller and lighter lens
at planing stage, they set their target at 1 kg
the lens has 5 stops OIS
this makes handheld shooting easier
Fujifilm hopes you will use this lens to take images that you have never experienced before with a 35mm format lens
with GF teleconverter it covers up to 221mm (35mm equivalent)
during the development tests, Fujifilm has conducted repeated toughness tests
it is a rugged lens while maintaining lightness and compactness
although it’s a zoom, resolution is superb and able to resolve the high megapixel of GFX cameras over the entire zoom range and even at f/5.6
in order to make the lens brighter and still have higher resolving power, a greater number of elements in the lens are required
but the more elements you use, the more the lens gets bigger
that’s why Fujifilm designed ever lens element to be as thing as possible
every effort to save size and weight was made
the engineer is proud of the final result
you can easily shoot handheld in places where you can bring a tripod
Fujifilm designed a small focus lock mechanism to fit in the lens
toughness test were contacted to overcome weaknesses on by one
But was is triggering my GAS more then what the managers and engineers said, is the photographers and their work shared inside that video. Definitely check it out in the video down below.
ZP productions tested the GFX100S and GF80mmF1.7. He loves both, and owns both.
But there is one note he makes.
He says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases, Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lenses.
In this context, he compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.
I’ll make a summary down below of his 17 minutes long video below and would love to hear what you guys think about it.
Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.
Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.
But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.
According to our sources, Fujifilm has moved the announcement of the upcoming affordable GF zoom lens from the first half 2021 to the second half 2021. Don’t worry, it won’t be delayed further to 2022. It will 100% arrive within 2021.
I don’t know if this delay is related to the shortage of parts announced by Fujifilm. Anyway, I thought it was worth to keep you up to date with the latest developments.
Anyway, it makes little difference to the substance of that rumor, which is that it will be Fuji’s most affordable G mount lens and come soon.
So, what Nokishita tells you is 100% accurate. I mean, that’s really what the FCC registration says and as usual Nokishita makes a hell of job when it comes to spotting registrations.
But here is the thing.
While Nokishita reports accurately that the marketing material is currently scheduled for August 27 release at the FCC, it is also true that this is not the date for the Fujifilm GFX50SMKII annoucement.
So guys, on August 27 you can:
get badly drunk with friends for an end-of-pandemic party
bring out your better half to an elegant dinner (and in that occasion explain her/him why you really need that new lens)
do whatever makes you happy
You won’t miss any Fujifilm annoucement on August 27.
The date for the Fujifilm GFX50S announcement will be a different one (if Fuji keeps the date fixed this time, as it keeps changing). Once it’s final, I’ll let you know.
For the rest of the specs, some of them might come surprising to you (at least they were for me), all you need to do is to follow FujiRumors.
