UPDATE – Fujinon XF 16-80mm F4 (and XF16/2.8?) Shipping in November 2018 says Authorized Fujifilm Seller – To be announced with Fujifilm X-T3?

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Fujinon XF16-80mmF4 and XF16mmF2.8

UPDATE: Our sources told us that Cameranu is wrong and that the lenses will come in 2019 as written on the roadmap – full report here

A few days ago Cameranu (an important Dutch store and also an authorized Fujifilm dealer) listed the XF16-80mmF4 WR, the XF33mmF1.0 and XF16mmF2.8 at their store.

Officially, Fujifilm’s latest roadmap says the XF16-80mm F4 and XF16mm F2.8 will come in 2019, whereas the XF33/1 in 2020.

But there could be a pleasing surprise :)

After reading the article on FujiRumors, one of our readers contacted Cameranu and asked them more details about the lenses.

Well, the store answered, and the reader send me the screenshot of the stores’ email. It’s in Dutch, and here is what it says in short:

“The expected shipping date for the XF16-80mmF4 is November

It is not super clear, but it seems that also the XF16mmF2.8 could ship this year.

Cameranu expects to get more details about these lens pretty soon.

If this information is accurate, then I guess we can expect the lenses (except for the XF33/1) to be annonced along with the Fujifilm X-T3 very soon.

I guess Camernu does not make up just some stuff to fool their customers. If they say this, then I am sure it is because their Fujifilm rep told them so.

Don’t miss the upcoming rumors and follow us on Facebook, RSS-feed, Instagram, Youtube and Twitter

  • fujirumors.com – First Real Life images of XF16-80mmF4 and XF16mmF2.8
  • fujirumors.com – XF16-80mmF4 and XF16mmF2.8 Size Comparison Vs. Other Fujinon lenses

have a fantastic day,

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Fujifilm X-H1 Wins EISA Award 2018 for Best Mirrorless Camera. But Can We Trust Any Award and Do They Make Sense?

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Let’s Talk Awards

It’s time to say a few things about these awards, and to start a debate:

  • Do they make sense?
  • Can we trust any award?

Can we Trust any Award?

Let me explain….

When a few months ago Fujifilm did not win anything at the TIPA awards (except for the Instax SQ10), I tried to understand why this happened.

Did Fujifilm products simply suck, or is the story a bit more complicated?

So here is what I’ve heard:

If a company wins an award for a certain product, then this company must pay TIPA, EISA or other award companies thousands of dollars if they want to get the license to use the winning-logos for their products.

This could explain why TIPA, EISA & Co always have so many categories.

It’s a big business! Which isn’t bad per se…

But now I ask you guys…

… if a company decides to stop paying for award licenses, because they prefer to invest their money into real R&D for their cameras and lenses, how likely is it that this specific company will win something the following year?

More precisely…

… if an award company has the feeling (or even knows) that a certain company won’t pay for licenses anymore, then will they prefer to give more awards to products of other companies, which they know are more willing to pay for them?

I’m sure not… I mean, I am sure they will just reward the cameras and lenses that deserve it, even if they know (or think) they won’t be able to sell the licenses afterwards, because rewarding the gear that deserves it, is more important than making money by selling as many licenses as possible.

Or do you guys think differently than me? ;)

Do these Awards Make Sense?

How important are these awards, in the era of internet?

I mean, everybody is reviewing everything on websites and on youtube. People can easily read and compare hundreds of reviews, as well as select reviewers they trust and value their (free, unpaid and independent) opinion.

I wonder, does Fujifilm really need that nice logo to display at the photography fairs and magazines under their product that says “best camera in category xy“?

Also here… I would like to hear your opinion.

may you have a rewarding day ;)
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And The Winners Are…

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Matt Granger Fujifilm X-H1 Review: “Phenomenal, Best Ergonomics, Survives Water Bucket Attack and Quite Good Battery Life”

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Fujifilm X-H1 Review by Matt Granger

After Jared Polin’s very controversial Fujifilm X-H1 review, now it’s time for Matt Granger to share his thoughts about the X-H1.

Here is what he says about the X-H1 (tested while travelling through wonderful Laos, where he also used the X-T2):

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