Fuji Manager promises a total of about 20 lenses as soon as possible + no X-PRO2 for now

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FR-reader Hallvard spotted an interview with Fujifilm’s Imaging Division Sales Department Manager at the Japanese site dc.watch (thanks, I’ve missed that one!). It’s dated December 17th.

It’s available google translated here. Hallvard was so kind to decipher it for us:

I stumbled upon an in-depth interview with two Fujifilm representatives on the japanese site DC Watch (dated December 17.) which may be of interest to your readers (and which I don’t think you’ve quoted yet?). It’s not easy to make sense of everything in the Google Japanese-English translation, but a few points can be extracted:

1) He confirms that Fujifilm has no plans for a X-Pro1 replacement at the present

[admin: he also says that the X-PRO2 will remain Fuji’s flagship, so it will be released once a major breakthrough is obtained… or in the words of google translator: “It was not the only model change this year only X-Pro1, but thought at the time (as a top model) is obtained major breakthrough, X-Pro1 and want to do the appropriate model change.”]

2) He promises at least a total of about 20 lenses “as soon as possible”.

[admin: as there are actually 10 lenses available, and two more in the pipeline (the 10-24 (specs&price) and 56), there should be about 8 more lenses. 5 are already rumored to come: 16-55mm 2.8, 50-140mm 2.8, 18-135mm 3.5-5.6, Large-diameter wide-angle lens, Super-telephoto lens 200mm or more. With these rumored lenses there is a total of 17 Fujinon lenses.]

3) He elaborates on the X philosophy quite a bit, and if I’m not too far off, Fujifilm are aiming to make an industry reference” for digital imaging, like Kodak did with the silver halide film, the unquantifiable “three-dimensional appearance and feeling of air”. He emphasizes the perceived image quality, tone and color reproduction, over measurable features like S/N ratio and resolution. And he observes that the number of people who have “a deeper understanding of the X-Series” is slowly increasing. He sits tight, committed to their product, not industry trends.

I’m guessing I’m not the only one who would have liked to read a proper translation of this interview. But anyhow, I hand it over to you. Please feel free to use it as you like.

[UDPATE] Here is another translation, shared via facebook by FR-reader Levels Of Detail:

– No expectation in the short term to update the x-pro1. It’s the flagship model, so they’ll continue to upgrade it through firmware updates. They expect to upgrade the flagship model when they can time it to deliver a major technological breakthrough.

– They see the latest features like wifi or miniaturization as competitive realities that they need to address, but fundamentally they view their strengths to be around image quality and color processing.

– They don’t think they’ll be done with the lenses until they’re at about 20 choices. They focus a lot on high quality glass, and they prioritize optically corrected lenses rather than software post-processing.

– A very interesting anecdote: they mention how the 35mm f/1.4 uses an essentially 100-year old 8-element design, which requires all elements to move when performing AF. They acknowledge that by changing the design, they could improve from 400ms to 200ms for AF time, but they choose to prioritize the IQ over the extra 200ms improvement.

A lot of what they talk about really jives with my impression of the X-E2. Great IQ, some really great color processing (I really like the B/W modes), but AF is not the highest pri.

In case you missed it, there is also a nice interview with Fuji manager Mr. Kawahara here.

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56mm f/1.2 to be announced January 6th… and black X100S the only “new” X-camera at the CES

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Regular FR will know it since a few weeks now, when the Japanese source told me that the black X100S would come at the CES. A couple of days ago Digicame-info confirmed it, and now I’ve got feedback from an anonymous source who says it too: the black X100S will be announced at the CES.

According to another source, drphotorumor, there are no other X-series cameras coming at the CES. As already leaked, there will be some FinePix cameras like the S1, XP70, S9200 and S9400W.

A good reason to look forward to the CES is the XF 56mm f/1.2 lens. Sources told me that the announcement will be on January 6th. The exact time? I don’t know, but Fuji often announced its products at 5AM London Time. If you want to be high on the pre-order list to avoid long waiting times, you should not sleep at that time. But, of course, I’ll see if I can find out the precise time for you.

Fuji could also update the roadmap on that day.

One more thing: if the 56mm is what you need and want to pre-order it, feel free to use one of the shoplinks (Amazon, Bhphoto and Co) I’ll share on this blog on that day. Fujirumors will get a small commission on it, but you won’t be charged with a single penny extra. If Fujirumors is still here, then it’s just because of this kind of support. With your support you’ll allow me to keep this site running also in 2014.

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Weather sealed X with better AF than X-E2?

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the weather sealed X could have a FujicaST-like design


I’ve been told by new (and still unconfirmed) sources that the weather sealed X will have faster AF than the X-E2 (which features a hybrid AF system, phase detection + contrast AF).

At the same time an anonymous source simply wrote in the rumor box: “don’t dismiss the digital ST as rumor, it’s coming soon & brings a few new facets with it!”

If true, the question now is: what makes the AF on the weather sealed X even better than the hybrid AF system on the X-E2? It’s your time to make your guess.

But for now, please take it with a grain of salt.

When will it be announced?

After the leak of digicame info, I think that Fuji’s main course of the meal at the CES in Las Vegas will be the XF 56 f/1.2 lens (and maybe the black X100S?)… and the weather sealed X could be announced a bit later, maybe at the CP+ (February) or at a special event later in January.

Remember, a source told me that the 56 f/1.2 will come on January 6th! So stay tuned… and feel free to support FR on that day. If you pre-order the lens using one of the shoplinks I share on Fujirumors, this blog will get a small commission. No additional costs for you, but an important support to keep this site running.

Here are the specs of the weather sealed X until now (from trusted, new and also anonymous sources):

  • bigger and better EVF
  • APS-C X-Trans sensor (16MP)
  • double SD-card slot
  • weather sealed body
  • launch in January
  • price range between X-E and X-PRO line
  • FujicaST-like design
  • faster AF than the X-E2

Stay tuned, and if there is anyone out there who knows something that could make my job here easier, feel free to share with me. Use the rumor box to contact me so your identity will remain secret… just give yourself a fake name so that I can recognize you in future.


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Fuji XF 56mm f/1.2 R to be announced next week?

Digicameinfo reports that Fuji will unveil many new products next week right before the start of the las Vegas CES show (I told you on the 7th of November here there the lens could be announced on January 6th). These are the new products:

– XF56mm F1.2 R
– FinePix XP70
– FinePix S1
– FinePix S9200
– FinePix S9400W

Save your money for the new XF lens ;)

Oh, and don’t worry, the weather sealed X will come in January too… but appartentely just a bit later.

Any help is appreaciated. Feel free to contact me.


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