Skylum’s LUMINAR 4 to Be Released November 18

Luminar 4 will be released on November 18.

Pre-orders include a bonus one-year plan to SmugMug (worth US$180) and costs US$79 for a new purchase and US$69 for an upgrade. When released on November 18, the price will jump to US$89 new and US$69 for an upgrade.

Luminar 4 will implement strong use of AI, such as:

  • see here – New Video Demo of Luminar 4 Sky Replacement and Portrait/Skin Enhancement Features
  • see here – This Video Shows Impressive New Portrait & Skin Enhancement Tools in Luminar 4
  • see here – Content Aware ‘AI Structure’ (smart auto clarity slider)

Press Release

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Fujifilm Compatible SIRUI Swift P1 Gimbal Launched

Sirui has launched on Indiegogo what they call “the most advanced and compact gimbal“, the SIRUI Swift M1 and SIRUI Swift P1.

The SIRUI Swift P1 is especially designed for ILDC/Mirrorless, Action Camera devices, whereas the SIRUI Swift M1 is designed for smartphones.

Sirui Swift P1 Main Features:

  • Foldable design with patent
  • Lightweight body
  • OLED Info Screen
  • Auxiliary Wheel Dial to Adjust focus, zoom and axis

And as you can see above, it will be compatible also with some Fujifilm cameras and lenses.

All details at the Sirui Indigogo page and at the SIRUI Swift M1 and SIRUI Swift P1 page.

Don’t forget to:

Let’s Talk Film Simulations: Are they Really Good only For JPEG Shooters? Vote Your Favorite Film Simulation!

Let’s Talk (and Vote) Film Simulations

Given the recent Fujifilm announcement of a new film simulation Classic Negative coming to Fujifilm X-Pro3, and the latest rumor that says older X-Processor 4 cameras will get it via firmware update, the Film Simulation talk is again en vogue here on FujiRumors.

Also the recent Canon vs Fujifilm colors shootout has raised the color science topic again.

In fact, film simulations are a much loved feature among the Fujifilm community, and we have written several articles about them in the past:

  • click hereAn Introduction to Fujifilm’s Film Simulation Modes
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Who is Now Bringing Fuji’s Color Science from Film to Digital
  • click here – CLASSIC CHROME or “The Art of Omission!”
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!
  • click here – VELVIA. The world of film simulation (link inside mixed zone)
  • click here – X-Trans III :: All Film Simulations Improved :: See Conventional Velvia Vs. X-Pro2 Velvia!
  • click here – PRO NEG, ASTIA and PROVIA. The World of Film Simulation
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More

Now, some say film simulations are only for JPEG shooters, but I don’t agree.

Many love to work with Fujifilm RAW files by first applying a film simulation profile in Lightroom or Capture One and then edit from there. I do it like this too, and it saves me a lot of time. Fujifilm gets the colors right for me, and I just fine tune the rest of the image (contrast, sharpening, etc).

And Classic Negative?

Well, the very first samples look promising for me, and I am curious to see if it can climb high in the favorite ranking of Fujifilm X Shooters.

The current most loved film simulations can be seen (and voted) down below.

Personally, I am in love with Classic Chrome. But there is one film simulation, that I kind of re-discovered this summer, and is now often replacing Provia and Velvia in my photography: Astia!

Astia sits kind of between Provia and Velvia, giving colors a bit more pop compared to Provia, but not as much punch as Velvia.

Astia replaces Velvia also in my landscape photography, whenever I have a person (mostly my wife) in my frame, as Astia gives me the best balance between punchy colors and good skin tones.

But there are film simulations for every taste, and I am happy to see Fujifilm committed to deliver more of them. Classic Negative looks awesome, and I look forward what the future brings :).

Down below you’ll also find a video of Dan Bailey, saying why you should use film simulations.

My Favorite Film Simulation is...

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