BCN Ranking: Fujifilm Beats Sony and Becomes 2nd Best Selling Brand in Japan

Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.

The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.

So what pushed Fujifilm suddenly so high?

Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.

Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)

So what, who cares? It’s just Instax?

Well, not really.

As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.

And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.

So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.

This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.

Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.

*BCN collects data of about 40% of the Japanese electronics and online stores.

via bcn via digicame-info

 

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Fujinon GF35-70mmF4.5-5.6 and Fujifilm X-T3WW in Stock Now

The Fujinon GF35-70mmF4.5-5.6 as well as the Fujifilm X-T3 (WW) are now in stock pretty much everywhere.

The Fujinon GF35-70mmF4.5-5.6 has received great reviews so far and it is the most affordable lens in the G mount lineup along with this lens. It’s also the most compact and light G mount zoom lens with less then half the weight of my Fujinon GF32-64mmF4.

The Fujifilm X-T3 WW (WorldWide) is an X-T3 without charger. By removing the charger and simplifying the shipping progress into different countries, Fujifilm is able to save some money. Savings, that Fujifilm passes to us customers by making it a terrific deal to buy.

Tascam CA-XLR2d-F XLR for FUJIFILM Pre-Orders Start Now

You can now pre-order the Tascam CA-XLR2d-F XLR for Fujifilm cameras.

TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras back in August. A firmware update coming soon will make the Tascam CA-XLR2d-F compatible with Fujifilm X-T4, X-S10 and GFX100S.

Key Features
  • Adapts XLR Mics to Camera Input
  • FUJIFILM Mount for Digital Audio & Power
  • HDDA Preamp + Analog/Digital Converter
  • Provides 48V to Condenser Mics
  • 3.5mm Stereo Microphone Input
  • 3.5mm Output for Headphones/Camera
  • In-Camera Recording Ensures Picture Sync

Product Details

** CLICK HERE to Read the Rest of the Article **

The Guardian Nominates Fujifilm Shooter and WPP Award Winner Yasuyoshi Chiba “Agency Photographer of the Year”

image courtesy - Yasuyoshi Chiba (via The Guardian)
image courtesy – Yasuyoshi Chiba (via The Guardian)

Do you remember when back in 2020, photographers using Fujifilm X and GFX gear creamed off tons of prestigious awards at the World Press Photo Awards, including the top spots for the two most prestigious categories, World Press Photo of the Year and World Press Photo Story of the Year?

Well, Yasuyoshi Chiba, the winner of the World Press Photo of the Year, who took this amazing image with his Fujifilm X-H1, has now been nominated “Agency Photographer of the Year” by The Guardian.

Congratulations again to Yasuyoshi Chiba and make sure to check out his instagram here, where all the images shared so far are taken with the Fujifilm X-H1 and Fujifilm GFX100.

As for the images in this specific reportage from Tigray (Ethiopia), Yasuyoshi Chiba used his GFX gear with the one lens I dream to own for my GFX100S, the Fujinon GF50mm f/3.5.

For the full article check out TheGuardian here.

One more thing:

Yasuyoshi Chiba is planning to do photo exhibition of the images of Tigray from Ethiopia (and Sudan for refugees) in February and March, both at Fuji’s imaging plaza (below is info, in japanese though). Pictures at the exhibition are all taken by GFX100+GF50mm.

Some Fuji Pro Work:

Not enough? Well, then know that photographers using Fujifilm cameras also…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

Hey Jared… are you really sure about that Fuji, LOL? ;)

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Fujifilm X-T3 (Silver) Marked as Discontinued: Let me Explain What’s Going on!

There is a bit of confusion regarding the Fujifilm X-T3, as the silver X-T3 is marked as discontinued at BHphoto.

So let’s say two things first:

Now, many would have expected the Fujifilm X-T3 to be quickly discontinued after the launch of the Fujifilm X-T4, but so it wasn’t. The X-T3 remained a pretty successful camera for Fujifilm also after the launch of the X-T4.

What Fujifilm did, though, was to rationalize production a bit. So they reserved most of the bundle options for the X-T4 and few only for the X-T3 (as we reported here).

Also, recently, in order to simplify sales, Fujifilm removed the battery charger from the box and called it the X-T3 WW (where “WW” stands for worldwide). Different market would require different plugs, some markets even banned chargers due to environmental issues.

This move saves Fujifilm time and money and the savings tumbled down to us customers making it even more affordable than the “normal” X-T3 when discounted.

And in fact, just as of now, you can pre-order the Fujifilm X-T3 WW, which will start shipping on January 13.

But here is the thing:

In order to rationalize and simplify as much as possible (and hence make the X-T3 as affordable as possible), Fujifilm offers the X-T3 WW only in black (you can’t pre-order it in silver as it doesn’t exist).

Conclusion: the Fujifilm X-T3 is not discontinued. In fact you can pre-order it right now and get it shipped in a few days. Only the silver X-T3 seems to be no longer in production, not even in its X-T3 WW variation. But the black X-T3 is here to stay for still quite a while, don’t worry.

But you can still find some silver X-T3 samples around, for example AmazonUS has a few left here and Adorama is seeling some bundled with a lens.