Adobe just announced Fujifilm X-H2S direct camera-to-cloud (C2C) RAW upload integration with Frame.io.

Fujifilm will be Adobes first partner in this regard along with RED. The Fujifilm X-H2S C2C support will come via a firmware update in spring 2023. You’ll need the new Fujifilm FT-XH file transmitter grip for this purpose.

Down below you can see a video and read the full press release.

• Fujifilm FT-XH: BHphoto / AmazonUS / Adorama
• Fujifilm X-H2S: BHphoto / AmazonUS / Adorama / Moment

Fujifilm announces collaboration with Adobe to Offer the World’s First Camera-to-Cloud Native Integration for Digital Still Cameras

There is this notion that cameras with a PSAM dial are faster to operate than cameras with dedicated retro dials, which slow you down.

And you know what? I get your point!

Imagine you are at a wedding, lots of things happening, tons of pictures to take, your eye glued on the viewfinder capturing all the precious moments.

And having photographed a wedding myself, I can say that conditions change all the time: indoors and outdoor, fast moving and static subjects, group shots and portraits, natural light and artificial light, low light and bright daylight…

In short: whoever is a wedding photographer out there, must be a very skilled allrounder and constantly master all possible photographic conditions.

And from this point of view, being able to quickly adjust all your settings by just turning the front and rear command dial while keeping your eye glued on the viewfinder can be extremely convenient.

So case closed, right? PSAM is for Pros, and Retro is for less demanding photography.

Well, not really.

There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).

I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.

The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.

Sigma has released a firmware update for their Sigma X mount trinity.

You can find all the details and download links below.