Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • “All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

** CLICK HERE to Read the Rest of the Article **

24h Left to Save $125 on the entire Topaz Image Software Collection. And surprise…you get the BETA Photo AI for free too!

 

Until August 12 you save 125 Dollar/Euro on the entire Topaz image collection. And this is a new surprising addition: If you get the software you will also be able to download the BETA version of the upcoming new app named “Photo AI”.

Photo AI will be officially released in September.

Fujinon XF27mm f/2.8 R WR in Stock (19 Months After Announcement)

It is with great joy that I report to you that after only 19 months of waiting, the Fujinon XF27mm f/2.8 R WR is marked as in stock at BHphoto. It’s still out of stock at all the other stores we link down below.

You can grab your copy at BHphoto here.

The new 27mm enjoyed high demand and I remember that the very same day the lockdown ended and I could leave my little 1 thousands soul village, I jumped into my car and drove to the a local store to buy the last sample they had left.

It lives its life glued on my Fujifilm X-E3 and serves me very well to document my family life.

The aperture ring just made it the perfect lens for smaller X series camera bodies.

New York City Center of Fujifilm World: X Summit on September 8 and Fujikina on September 10

New York City is about to become the center of the Fujifilm world soon.

But I’ve noticed some misunderstandings. So let me clarify.

In the past, Fujifilm called their product launch events “Fujikina” (with reference to the former largest photography fair Photokina). But after Photokina was axed, Fujifilm changed the name for the launch events to “Fujifilm X Summit“.

But suddenly, Fujikina is back. In fact, there will be one on September 10 in New York. So some people thought that this will be the day when Fujifilm will announce new gear.

However, that won’t be the case. The latest and greatest Fujifilm gear will be announced during the X summit on September 8, which will also take place in New York.

Here are the events:

  • Sep. 8 at 2PM EST – Fujifilm X Summit with new product announcements
  • Sep. 10 all day – Fujikina with photowalks, stage talks, workshops and more

So, the hottest day will be September 8 at 2PM New York time. The X summit will take place online, new products will be announced, and of course we will stream it live here on FujiRumors.

Then, on September 10, there will the Fujikina, with workshops, photowalks, stage talks and more. We reported about it here with links where you can register for free.

But guys, you don’t have to wait for September 8 or September 10 to have fun, as lots and lots of rumors will drop well before those dates ;)

Nice and original rumors of course ;).

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