The 7Aritsans AF 10mm f/2.8 has now been officially unveiled in China as reported by the Chinese social media account of 7Artisans here.
It should soon be available at Amazon here and BHphoto here.
Down below you can see the images shared by 7Aritsans and other Weibo accounts such as 独立摄影师联合会 here.
Over the years, Fujifilm has often released statements along the lines of: “Due to high demand, there will be delays in the shipping of camera XY.”
Every time, some people—both in the comments and across other blogs—accused Fujifilm of making this up as a marketing trick.
Here on FujiRumors, I never bought into that narrative. If Fujifilm said demand was overwhelming, I trusted that they were genuinely surprised by the demand.
And the release of the Fujifilm X-E5 has finally proven all those naysayers wrong.
Because if it really were just a marketing move, then why didn’t Fujifilm use the “high demand” excuse for one of its top sellers, like the Fujifilm X-E5?
Well, I think I know why they didn’t: because Fujifilm doesn’t use that phrase as a marketing gimmick, but only when demand truly exceeds expectations.
And this time, with the Fujifilm X-E5, it seems they were much better prepared for the launch.
Sure, the X-E5 with the XF23mmF2.8 kit is almost impossible to find in stock. But that’s no accident. Fujifilm cleverly planned ahead by pushing back the standalone release of the XF23mmF2.8 until the end of 2025. They knew the kit would be the most sought-after version, so whatever production capacity they have for the XF23mmF2.8 is now reserved exclusively for X-E5 bundle buyers.
And yes, the X-E5 body-only units sell out rather fast, but Fujifilm is capable of restocking at a reasonable pace.
So you see, when Fujifilm really says “demand exceeded expectations,” it’s because they’ve genuinely been caught off guard—not because they’re trying to pull a marketing trick on us.
With that said, let’s see how the stock status of the Fujifilm X-E5 is right now.
Worldwide
From time to time, we should be reminded that light, moment and inspiration matter more than megapixel, specs and AF speed.
I mean, I am the first to admit that I also enjoy talking about gear here on FujiRumors. It’s fun—there’s just no way around it. :)
But the words we speak here, the chats we have… I don’t print them big, frame them, and hang them on a wall. I don’t print and frame the spec sheet of the latest camera.
What I do print instead are the images I’m most happy with.
And that’s what this post is about—a little roundup of photographs shared by you, the Fujifilm community. It’s a chance to pause the gear talk for a moment and just enjoy what really matters: the images.
And look… I know. These image roundups don’t get many views. They take a ton of time to make. They don’t boost traffic. I guess that’s why no rumor sites make them.
But I decided—I don’t care.
I’ll do an image roundup now, and I’ll try to do more in the future. Because they matter to me. And maybe to a few of you, too.
In a world where others make up rumors in a vile attempt to grab your attention and profit from your good faith, we go the opposite way: we don’t share the endless stream of dubious and fake rumors we receive. Instead, we focus on what matters—enjoying photographs.
I might lose time. I might lose traffic. But I’ll be proud of this article… and of the amazing Fujifilm community that is capable of creating such wonderful images.
The Best Fujifilm Communities
For today’s image roundup we take a look at images shared at our immense Fujifilm Film Simulation Group.
You’ll see the power of Fujifilm colors in action. Enjoy :).
_ _ _
by Emanuele
📸 Fujifilm x100VI
📍 Venezia, Italy
🎞️ Last Summer Roll
_ _ _
Today only can now save a whopping $350 on the Lexar 2TB CFexpress Type B card at BHphoto here.
You’ll end up paying $349. But only for a few more hours.
The same card costs $699 at Adorama.
Shortly before Fujifilm unveiled the gorgeous X-T50, we reported that the X-T30 II would not be discontinued alongside it.
That move puzzled many, since the X-T50 appeared to be the natural successor to the X-T30 II.
But as our earlier rumors revealed, the true replacement for the X-T30 II was still on the way—namely, the Fujifilm X-T30 III.
And now it’s almost here: the Fujifilm X-T30 III is just around the corner and B&H Photo has now officially discontinued the X-T30 II.
Thanks to the anonymous reader who informed me about it via rumor box :).
X-T** Line