Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)

Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the numbers:

Mirrorless + DSLR Camera Shipments

2024

  • Canon — 2.84M units (46.6%)
  • Sony — 1.63M units (26.8%)
  • Nikon — 830k units (13.6%)
  • Fujifilm — 490k units (8%)
  • Panasonic — 160k units (2.6%)
  • OM Digital — 130k units (2.1%)
  • Pentax — 10k untis (0.2%)

Note that the Canon DSLR cameras are still outselling Fujifilm mirrorless camera sales (790,000 vs 490,000 units). Most of those DSLR cameras are cheap Canon Rebel & Co cameras.

What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.

Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.

Mirrorless Cameras Shipments

Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.

The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.

2024

  1. Canon — 2.05M units (37.5%, +4.6% vs 2023)
  2. Sony — 1.63M units (29.8%, +6.5% vs 2023)
  3. Nikon — 760k units (13.9%, +20.6% vs 2023)
  4. Fujifilm — 490k units (9.0%, +28.9% vs 2023)
  5. Panasonic — 160k units (2.9%, +14.3% vs 2023)
  6. OM Digital — 130k units (2.4%, +8.3% vs 2023)

2023

  1. Canon — 1.96 million units
  2. Sony — 1.53 million units
  3. Nikon — 630,000 units
  4. Fujifilm — 380,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 120,000 units

2022

  1. Canon — 1.54 million units
  2. Sony — 1.25 million units
  3. Nikon — 530,000 units
  4. Fujifilm — 360,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 140,000 units

2021

  1. Sony — 1.4 million units
  2. Canon — 1.17 million units
  3. Fujifilm — 400,000 units
  4. Nikon — 290,000 units
  5. OM Digital — 200,000 units
  6. Panasonic — 180,000 units

via dclife

Compact Cameras Shipments

Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.

Only Ricoh and Fujifilm are able to grow in the compact camera segment.

2024

  1. Sony … 470,000 units
  2. Canon … 430,000 units
  3. Fujifilm … 130,000 units
  4. Ricoh … 60,000 units

2023

  1. Sony … 470,000 units
  2. Canon … 460,000 units
  3. Fujifilm … 50,000 units
  4. Ricoh … 50,000 units

via dc.life

DJI’s Full Frame Mirrorless Camera Is Coming — Panic for Sony/Canon/Nikon, Zero Worries for Fujifilm

The already highly overcrowded full frame digital camera market might soon get a new competitor: DJI.

In fact, strong rumors shared by DJI-Rumors (via L-rumors) say that on September 15, DJI will launch its first full frame digital mirrorless camera.

If you think that’s nonsense, I remind you that DJI already has a medium format mirrorless camera on the market, the Hasselblad X2D, because Hasselbad is owned by DJI.

Since they make a mirrorless digital cameras already, it’s not impossible that they might soon also offer a full frame mirrorless camera. Plenty of brands have their hands on multiple sensor sizes, so why not DJI too?

The new DJI full frame mirrorless camera will enter a highly overcrowded market, where Sony, Canon, Nikon, Panasonic, Sigma and Leica all have their full frame cameras offerings.

So while all brands will soon scrutinize DJI’s new full frame camera, it is mainly those offering FF cameras who will be most worried about it.

Fujifilm has no full frame camera and so far they have kept their word given to us in 2018: “we will NEVER go Full Frame“.

Sure, Fujifilm will look with interest at the DJI FF camera, but on the other side they are also those less worried about it, as it is not a market they are into.

Fujifilm made a clear choice:

  • Medium Format: for those who want the best possible image quality at a “payable” price
  • APS-C: if image quality is not the absolute and irrevocable paramount for you and you are therefore willing to accept compromises, then, since you are fine with compromises anyway, APS-C is the best balanced system in terms of size, price, features etc. – so at least say industry insiders from PetaPixel, DPReview and more

This was Fujifilm’s decision. May it be right or wrong, only time will tell.

But so far it seems Fujifilm is living a rather quiet and relatively successful life outside the overcrowded full frame market and they can look at the DJI full frame with no worries as opposed to other brands, who went all-in with full frame and now have a new and strong competitor coming.

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Fujifilm’s 6th Generation Launch Timeline :: Sony A7CR Can’t Save X-E5 Rant :: Fujifilm X-T30 III Rumors – Top August Articles

Here are the top 10 articles for August.

  1. When Will Fujifilm Launch the 6th Generation Platform? A Data-Based Prediction
  2. Viltrox Discontinues Entire f/1.4 APS-C Lens Lineup- REPORT
  3. Viltrox 56mm f/1.2 Pro Images
  4. Fujifilm X-T30 III – More Than Just a Name Change?
  5. Fujifilm CEO FY2025 Q&A: “We Have Several New Products in the Pipeline – X100VI and X half are Doing Very Well”
  6. Fujifilm X-T30III: Finally Closing the Gap?
  7. The Fujifilm X-T30 II Successor Name Unveiled
  8. Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?
  9. Fujifilm X‑E5: When Specs Lie, Complaining Fails and Even the Sony A7CR Can’t Save the Rant
  10. Sigma 17-40mmF1.8 + Fujifilm X-T5 = Match Made in Heaven (Reviews Roundup)

Don’t Miss

DxO PhotoLab 9/PureRAW 5.3 Released: Unrivaled Noise Reduction for All X-Trans Files, AI Masking and More

DxO has just launched DxO PhotoLab 9.

Now all X-Trans cameras can enjoy their most sophisticated DeepPRIME XD3 X-Trans technology.

But there is a lot more, such as AI Masking. All details at the dedicated DxO PhotoLab 9 page.

DxO PureRAW 5.3 is also available now.

The latest versions also add Fujifilm GFX100RF support.

Get DxO here:

New in PhotoLab 9

Al Mask: for advanced selections
Accelerate your editing with Al-driven subject detection and selection.

  • Automatically select key subjects such as sky, people, clothes, background, hair, vehicles, and more. You can also use click or bounding box to manually select your subject.
  • Al masks can be combined with all other masking tools for the most challenging needs

Refined Local Adjustments with vastly improved masking system
Enjoy greater flexibility and precision in localized edits with a unified and intuitive masking structure.

  • Combine all masking tools together (Al Mask, Control Points, Control Lines, Gradients, Brushes…).
  • Sub-masks let you create more precise masks for each image.
  • Easily access actions such as Invert Mask Effect and Duplicate Mask.
  • Gizmo displays have been redesigned for clarity and usability.
  • A one-time engine migration is required to edit local corrections created in earlier DxO PhotoLab versions.

Localized Noise Reduction and Lens Sharpness capabilities
Target specific areas for denoising and lens sharpness using masks.

  • With the Local Denoising and Local Lens Sharpness Optimization, it’s now easier than ever to fine-tune your most challenging images.

Images stacking in the Filmstrip
Organize your images more efficiently through stackable thumbnails.

  • Virtual copies are automatically grouped into collapsible stacks.
  • Manual controls include: create, group, ungroup, sort by date, and re-stack virtual copies.
  • Stack display states (collapsed/expanded) are preserved across filtering and project navigation.

Advanced Batch Renaming Tools
Rename images (inputs and outputs) consistently and efficiently using a flexible token-based system.

  • Leverage metadata tokens (e.g. EXIF, IPTC, shot date, counter) and custom text to build naming schemes.
  • Create, save, and reuse custom renaming presets.
  • A Find & Replace function is now available in the export dialog, with optional case sensitivity and live preview.

Support for Apple ProRAW and HEIF/HEIC Image Formats
PhotoLab 9 offers full compatibility with Apple ProRAW and HEIF/HEIC

  • ProRAW images from iPhones can now be opened and processed, with built-in tone mapping enabled by default.
  • HEIF/HEIC image formats are now fully supported.

Enhanced Noise Reduction with DeepPRIME 3 & DeepPRIME XD3 X-Trans

  • DeepPRIME 3, introduced in PhotoLab 8.5, takes our machine-learning based approach to RAW conversion one step further: our new neural network performs denoising, demosaicing and the correction of chromatic aberrations all simultaneously and with unprecedented efficiency.
  • DeepPRIME XD3 X-Trans follows the same approach but utilizes a significantly larger model and more training data. As a result, it retains eXtra Detail, while also delivering silky-smooth bokeh at the same time.
    After 6 months of public beta, PhotoLab 9 contains the final version, which is faster and produces cleaner images than the beta. The older DeepPRIME XD was removed.
  • The original PRIME denoising, revolutionary when introduced back in 2013, but now obsolete, was removed.
  • A live preview option allows you to visualize both global and local denoising effects at any zoom level.

Lens Sharpness Optimization V2
Experience enhanced image detail thanks to the latest improvements in DxO’s lens correction engine.

  • The calibration process and the sharpening algorithm were reworked from the ground up to ensure homogenous results across all camera gear and shooting conditions (feature will roll out progressively).
  • The intensity slider now runs from 0 to 200, with 100 being our recommendation of “just the right” amount of sharpening for the given image.

Quick Access with Favorites

Add folders, projects, or drives to your favorites for quick access. This makes navigating to your most-used destinations faster and more efficient.

U Point feathering control

Diffusion slider has been added to fine tune your masks using U Points.

Projects accessible in Customize tab

In this version you can access your Projects directly from the “Customize” tab. With this improvement, managing and switching between Projects is easier than ever, streamlining your entire workflow.

Known Limitations

  • Bayer RAW files are not supported yet by DeepPRIME XD3 (X-Trans only).
  • HEIF/HEIC SUPPORT
  • Lightroom IPTC tag not read
  • GPS coordinates are displayed as 0 in Samsung HEIC image
  • On MacOS 15.6 and Tahoe beta 6, predefined Al masks are not returning any result in GPU/ANE modes.
    Current workarounds are to switch to CPU mode or to use MacOS 15.5 or earlier.

PhotLab 9 Press Release

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