The Superb Fujinon XF33mmF1.4 Lens Is Now Cheaper Than It Was at Launch

At the time of writing, Amazon is offering the Fujinon XF33mmF1.4 R LM WR for $789. The regular retail price is $949 (raised due to U.S. tariffs), while the original launch price was $799.

The lens is shipped and sold directly by “Amazon.com“, and it’s listed as a “New” item. However, Amazon also labels it as a “replacement lens” — a somewhat unclear designation. Considering that other Fujinon lenses marked the same way (such as the XF16mmF2.8) are sold by Amazon Germany, it’s possible that Amazon has internally transferred stock from its European warehouses to the U.S. to work around stricter import tariffs.

  • XF 33mm F1.4 – $789 – shipped and sold by Amazon.com and free 30-days return – only 8 units left

Besides that, there are also the 2-days only Amazon Prime Deals running. You basically save 20% on Viltrox AF X mount lenses, all sorts of storage media and much more. I’ll share a list of selected deals below.

→ Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

→ Amazon CA:

→ Amazon DE:

→ Amazon UK:

→ Amazon FR:

→ Amazon IT:

→ Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

Huge Amazon Prime Savings: 35% Off Renewed Fujinon XF Lenses, 20% Off Viltrox, and More!

The Amazon Prime Deal Days now started also at Amazon USA here and Amazon CA here.

There are tons of deals including a 35% rebate on renewed Fujinon XF23mmF1.4 R LM WR and renewed Fujinon XF35mmF2 R WR.

But besides camera gear, there are plenty of other great offers, such as the flight approved Anker Laptop Power Bank with Triple 100W USB-C Ports.

Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

Amazon CA:

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

European Amazon Prime Deals Are Now Live – Save 20% on Viltrox Lenses and Much More

The European Amazon Prime deals are now live at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In America at Amazon US and Amazon Canada.

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

The Wait for Fujifilm X-T6 :: 40 Megapixel Power (vs 26) :: Future Lenses :: GFX is KING :: And More – Top 10 September Articles

Here are the top 10 articles for September:

  1. The Hidden Advantage Nobody Talks About – FUJIFILM 26MP vs 40MP
  2. Why the Fujifilm GFX100 II Was the Only Camera Trusted for King Charles’ Portrait
  3. SURPRISE: Never Rumored Before Fujinon Lens (APS-C) Coming in 2025
  4. DJI’s Full Frame Mirrorless Camera Is Coming — Panic for Sony/Canon/Nikon, Zero Worries for Fujifilm
  5. EXCLUSIVE: Meet Fujifilm’s Next X Lens Coming 2025
  6. When Will Fujifilm Launch the 6th Generation Platform (X-T6 & Co)? A Data-Based Prediction
  7. RUMOR: Fujifilm X-T30 III Coming in October
  8. Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)
  9. Fujifilm’s Secret Lens Roadmap EXPOSED — Are These Really the Next 7 X-Mount Lenses?
  10. Fujifilm Updates FAQ: Autofocus Explained, Made in Japan Lenses — and Capturing What Doesn’t Exist

I’m Leaving Capture One for DxO PhotoLab 9: Here is Why!

In 2019 I wrote an article about leaving Lightroom for Capture One.

Well, here we are, six years later, and this time I’m announcing another change: I’ll be leaving Capture One for DxO PhotoLab 9.

First off, let me be clear: my time with Capture One has been excellent. It’s a fantastic piece of software, and I never once regretted switching from Lightroom. If you’re sticking with Capture One, you’re still making a solid choice.

Why am I leaving?

Before we start, it’s worth remembering that Capture One supports Fujifilm cameras because Fujifilm pays them to. That’s part of their original agreement. So if you’re happily editing your Fujifilm files in Capture One, thank Fujifilm, not Capture One. And that’s totally fine — just business as usual.

What really bothered me, though, was Capture One’s handling of the free Express version. They announced its removal, but in reality, they didn’t actually discontinue it for Fujifilm shooters — they simply hide and renamed it.

Instead of openly saying “Capture One Express is closing, but Fujifilm users still have access to a free basic version,” they didn’t tell us about it and made it complicated to find. The probable goal: push Express users into upgrading to the paid version. Luckily, on FujiRumors we figured out the not-so-intuitive way to still access the new “Fujifilm RAW Converter (FRC)” and shared it with the community.

Legally, it’s all fine. I assume (but that’s just a guess of mine) their contract with Fujifilm might oblige them to offer a free basic version, and if so, they would have technically respected that. But from a customer-relations point of view, it felt a bit disingenuous. A little transparency and clarity would have gone a long way.

The turning point

Now that I own the Fujifilm X-E5, I had to make a choice. As a perpetual license holder, I would need to pay Capture One full price just to get support for my new camera. At that point, I asked myself: do I double down on Capture One, or finally make the switch to something else?

And the answer was clear: it’s time for DxO.

Also consider: while Capture One won’t support the X-E5 in older standalone versions, DxO added X-E5 support also the PhotoLab 7 and 8.

So this makes me confident that if one day I’ll treat myself with a Fujifilm X-E6 or X-T7 or so, I guess I won’t be forced to pay the upgrade to DxO PhotoLab 10/11 to use its RAW files on DxO.

Why DxO?

Over the past two years, DxO has impressed me more and more. The new PhotoLab 9 is a powerful, feature-rich editor — with great tools like AI Masking. I’ll be pairing it with FilmPack 8, which unlocks all Fujifilm film simulation profiles.

On top of that, DxO PureRAW 5.3 now supports DeepPRIME XD3 for all X-Trans cameras, delivering outstanding noise reduction and detail retention.

So, from now on all my editing will be done with PhotoLab9.

What About You?

Since I’ve shared my own quick editing software journey, I’d love to hear yours. What software are you using now, and how did you get there? Feel free to share your story in the comments below.