Fujifilm Manager: “70% of GFX Users Came from Full Frame. X-H and X-T Line Will Both Evolve in Future” – Hope for Fujifilm X-H2

Fujifilm GFX100

Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The Market

  • Fujifilm GFX100 market is not the traditional medium format market
  • GFX 50 already aimed to amateur customers in addition to high-end photography
  • 70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
  • the GFX system expanded the larger format market, and GFX100 will continue to expand it
  • GFX100 should expand market also towards movie shooting photographer

The GFX100 strenghts

  • compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
  • traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
  • GFX100 is about autofocus, mobility, quality


  • Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work

GFX Lineup and GF lenses

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14 Things You Might have Missed about the Fujiflm GFX 100 Medium Format Camera

Fujifilm GFX100

The mega Fujiflm GFX100 live blogging is over, and frankly rarely I have been that blown away by a Fujifilm announcement.

And while we all know the main specs now, the 100 megapixel, the 16 bit files, the integrated grip, the huge EVF, I thought I focus on 14 things that you might have missed due to the huge amount of information spreading all over the web.

All the information below can be found in links shared in our GFX100 live blog.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

14 Things You Might Have Missed

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DPReview Inside the Fujifilm GFX 100 Pre-Production Assembly Line

Assembling the Fujifilm GFX100

DPReview got inside the Fujifilm GFX100 pre-production assembly line (images below) and now shared a few images and insights.

Pre-production cameras are assembled almost entirely by hand.

The IBIS unit alone is made out of over 100 individual parts. The chassis is made from magnesium alloy, with polycarbonate employed in various less structurally-critical places, such as the WiFi antenna ‘window’ and the battery tray door, parts of the facia around the vertical grip controls and so on.

From the first protoype to the final version, the Fujifilm GFX100 will get hundreds of firmware updates.

When the protoypes did their job, they will be taken apart again. What a pity… I’d gladly take one of them :).

More at dpreview.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The GFX Community

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SIZE COMPARISON: Fujifilm GFX 100 vs Nikon D5 vs Canon 1D vs GFX50R/S vs Sony A7rIII vs Nikon Z7

Fujifilm GFX100 Size Comparisons

Camerasize added the Fujifilm GFX100 to their database. You can now compare its size to all other cameras in their system.

Above you can see the Fujifilm GFX100 vs Nikon D5 and Canon 1D.

These full frame DSLR with inegrated grip have the same size of the medium format Fujifilm GFX100, which features a 70% bigger sensor than its full frame competitors.

Down below you can see it compared to the Fujifilm GFX50S and Fujifilm GFX50R.

Last but not least, we compare the size also to the high resolution full frame Sony A7III and Nikon Z7.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore
Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS, FocusCamera
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

via camerasize

In a League of Its Own: Fujifilm GFX100 Thoughts and Specs Compared to Sony A7III vs Nikon Z7 vs Canon EOS 5DSr

Fujifilm GFX100

The Fujifilm GFX100 just hit the world, and it did it impressively.

Medium format is no longer a studio or tripod slave, thanks to an impressive IBIS and snappy autofocus.

It’s hard to compare the Fujifilm GFX100 to anything else currently on the market. The unique Fujifilm GFX100 plays in a league of its own!

And from what we have seen in our mega GFX100 live blog, I guess you’ll agree with me, when I say that $9,999 is actually a fair price.

So let’s compare the Fujiflm GFX100 to the following high resolution full frame cameras: Sony A7III, Nikon Z7 and Canon EOS 5Ds R, thanks to the specs uploaded at the BHphoto site.

  • BHphoto here: Complete Comparison Fujifilm GFX100 vs Sony A7III vs Nikon Z7 vs Canon EOS 5DS R

Now you say, it is unfair to compare it with full frame. And yes, it is. But it is also unfair to compare it to other medium format cameras.

It’s the first medium format camera with IBIS, it’s mirrorless, it’s fast, and it has the size of a full frame DSLR with integrated grip, such as the Nikon D5 and Canon 1Dx MK II.

And if you think $10,000 is too much for the Fujifilm GFX100, then look around and you’ll discover that a Mamiya Leaf with 50MP 44×33 sensor, which is inferior in every regard to the GFX100, will cost you $24,000!

The Fujifilm GFX100 simply sets itself in a new territory.

Fujifilm GFX100 Pre-orders