Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance

High End APS-C vs Entrly Leve Full Frame

First off let me say this:

I am a fan of competition. I want camera manufacturers to fight for customers, to work hard, to squeeze new tech into cameras as much and fast as possible for the most affordable price they can.

Hence, the more sub $2,000 full frame cameras hit the market, the more I am happy, that also Fujifilm ASP-C shooters like myself will profit from it in the long term, as this will push Fujifilm to work harder than ever.

So, I personally welcome the brand new Nikon Z5, the Sony A7III, the Canon EOS RP and also the Canon EOS R6.

But there is something I do not understand…

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices come back today, after the announcement of the Nikon Z5.

Now, let’s look at a few facts:

  • after many years of death proclamations and multiple full frame mirrorless cameras, Fujifilm X is still here
  • not only “we are still here“, but even in times of COVID-19, Fujifilm is the only brand, that didn’t see a massive sales decrease (report here)
  • until 2018, in terms of worldwide mirrorless market share, Fujifilm came third very close to Canon, far ahead of Olympus, Nikon and Panasonic (report here)

So here is the thing: either customers are stupid, or they see it the same way as these industry insiders (DPReview included), who claim that APS-C is the sweet spot.

To be clear: the Nikon Z5, Sony A7III, Canon EOS RP and the Canon EOS R6 are all very nice cameras.

But there is one thing, that sets Fujifilm X apart from all those “entry level” full frame cameras: it can squeeze so much tech into sub $2,000 cameras, that other brands can not.

Or, in other words: their main selling point (full frame), becomes their main limitation, since if you want to deliver full frame cameras under $2,000, you have to cut costs on other sides.

Let me explain.

Entry Level Full Frame vs High End APS-C

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Fujifilm X-T3 Wins 2019 DPR Popularity Ranking, X-T30 is 4th, and Nobody Cares About DSLRs

 

Recently DPReview updated its buying guide for 2019, and decided that the 2018 Fujifilm X-T3 is simply still the best camera you can buy for under $1,500.

Now DPR looked as the most “clicked” cameras on their database in 2019.

For that information, we went to the raw data. What we’ve come up with is a list of the year’s ten most popular cameras (released at any time) based on product page views within 2019

Guess what? Yep, the Fujifilm X-T3 comes out on top!

DPR writes about the Fujifilm X-T3:

Now we know: the most popular camera among DPReview readers in 2019… wasn’t released in 2019. But there’s no doubt in our minds why the X-T3 continues to enjoy such popularity – it’s a really, really nice camera. As we said in our own review, it’s a camera that does both still photography and video exceptionally well, but maybe just as importantly it’s a camera that’s very enjoyable to use.

The camera that so many of you wanted to read more about is one that we’ve got a sweet spot for too, which suggests that Fujifilm understands its target audience: deeply nerdy photographers. We’ll raise our 70-200mm replica coffee mugs to that.

On the 4th position we find the Fujifilm X-T30:

Announced on Valentine’s Day (awww…) the X-T30 was well-positioned from the start to capture the hearts (awww…) and minds of the photography community. It brings much of what we all love about the X-T3 into a cheaper, lighter body. Plain and simple, it’s a lot of camera for under $900, and our readership clearly saw a lot to like in it too.

Here are the top 10:

  1. Fujifilm X-T3
  2. Sony a6400
  3. Sony a7 III
  4. Fujifilm X-T30
  5. Canon EOS RP
  6. Sony a6000
  7. Nikon Z6
  8. Canon EOS M50
  9. Nikon D850
  10. Canon PowerShot G7 X Mark III

The top 4 are Sony and Fujifilm, with the X-T3 on top. Astonishing 6th position for the 2014 Sony A6000. The interest in DSLR is basically dead, with only 1 camera making the ranking, the Nikon D850.

You can read the full article at dpreview.

Fujifilm X-H1, Still Worth Buying? Fuji X-H1 IBIS Compared to Sony a7iii (with a Clear Winner)

Fujifilm X-H1 vs Sony A7III IBIS Comparison

When the Fujifilm X-H1 came out, it was the first Fujifilm camera with IBIS (well, after this one actually, but…).

Inevitably everybody started comparing Fuji’s IBIS to the ones available on other systems, especially on Sony… and so did Lee Zavitz now!

He now grabbed a Fujifilm X-H1 and tested its IBIS using the latest Fujifilm X-H1 firmware.

If you click the video above (which will start at 4:55), you will see it compared side by side to the IBIS on the Sony a7iii. The difference is hugely in favor of the Fujifilm X-H1. Actually it’s that bad on the Sony a7III, that one might think IBIS was disabled.

On the Sony IBIS side, things do not really get better with the smaller Sony A6600.

As we reported just yesterday Gordon from Cameralabs said that:

“in some cases tuning on IBIS on Sony A6600 almost gives as shaky results as with IBIS turned OFF“.

Don’t get me wrong, Sony is great and we are all lucky to have such a wonderful camera manufacturer on the market. They deserve all the success they have, and in some areas they lead the pack (eye-aufofocus).

But sometimes, like IBIS and weather sealing (as reported here), one could get the impression Sony wants to put those specs on paper as a selling point, but they don’t really put all the R&D necessary to make them work at their best.

Not sure if Fujifilm should do the same, meaning don’t care much about how well the IBIS on their smaller X-T prototypes currently works, and just release an X-T4 or X-T40 with IBIS as soon as possible.

At the end of the day it will show up on the specs sheets, and hence become a selling point, no matter how well or not it works.

Or maybe Fujifilm should remain obsessed by how well their stuff actually works, and just wait until their smaller IBIS unit works properly.

Fujifilm X-H1, Still Worth Buying?

So, is the Fujifilm X-H1 still worth buying?

Well, now that you can get it with vertical grip and 2 additional batteries for $999 only, there can be only 1 possible answer: I don’t know, it’s up to you! :)

But if your answer is “yes”, then you have on big problem: the Fujifilm X-H1 is back-ordered on many stores, so good luck finding one.

X-H1 Steal

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This Guy left Fujifilm for Sony A7III and then Switched Back to Fujifilm X – Read Why Here

Damiano is an event photographer, who switched from Fujifilm X to Sony A7III. However, after a season with the Sony, he decided to switch back to Fujifilm X-T3 and X-H1.

So why did he switch back?

He discusses his choice in his 21 minutes long Italian video, but you guys are lucky, because Italian is one of the 3 languages I manage better than English, so I make a summary of his video for you down below.

Here we go:

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Fujifilm X-T3 vs Sony a7III, Buying Fujifilm on a Budget, Lenstip XF16mm f/2.8 review and Much More (Fuji X Cameras/Lens Roundup)

I do receive lots of email requests from fellow Fuji X shooters asking to be featured. And it is my pleasure to cut out regulary a space for you guys here on FujiRumors.

However, the requests are many, and the content on FujiRumors is overall very rich, so sometimes it takes a bit longer to be featured.

But I don’t forget any single one of you, and you’ll all be featured at some point. I just ask for a little bit of patience :).

Cover Stories

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