Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.
Now Japanese store MapCameras published their top selling camera rankings.
Keep in mind, though, that this is not representative for overall sales.
The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.
The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.
With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.
With that said, here are the top sellers at MapCameras for March 2020.
One of the ways to deal with the waiting, is to just read and watch everything X-T4 related. Luckily I manage 4 languages, so I have lots of content to enjoy :).
I will happily share with you some of the content I check out myself, and here is a next X-T4 roundup.
Down below you’ll see:
and interview with a Fujifilm manager, who talks about X-T4 and among the other says that the improved AF tracking was made possible “by using color and shape information to be able to track something moving“
did Camera Conspiracies find the prefect camera? He compares IBIS with the Sony A6600 and the Panasonic G85.
Gerald Undone first look
Linus Tech Tips (10 mln subs) launched a new separate channel, where his main videographer Brandon reviews X-T4
The Art of Photography talks about X-T4 video capabilities
Forged in the North short Fujifilm X-T4 handheld video
Cinema5D mini documentary “Arisa” shot entirely on X-T4. Interesting to note: he experienced autofocus issues in very low light when shooting F-Log. He contacted Fujifilm, who recommended him not to use continuous AF and F-Log in very low light conditions.
If you click the video above (which will start at 4:55), you will see it compared side by side to the IBIS on the Sony a7iii. The difference is hugely in favor of the Fujifilm X-H1. Actually it’s that bad on the Sony a7III, that one might think IBIS was disabled.
On the Sony IBIS side, things do not really get better with the smaller Sony A6600.
“in some cases tuning on IBIS on Sony A6600 almost gives as shaky results as with IBIS turned OFF“.
Don’t get me wrong, Sony is great and we are all lucky to have such a wonderful camera manufacturer on the market. They deserve all the success they have, and in some areas they lead the pack (eye-aufofocus).
But sometimes, like IBIS and weather sealing (as reported here), one could get the impression Sony wants to put those specs on paper as a selling point, but they don’t really put all the R&D necessary to make them work at their best.
Not sure if Fujifilm should do the same, meaning don’t care much about how well the IBIS on their smaller X-T prototypes currently works, and just release an X-T4 or X-T40 with IBIS as soon as possible.
At the end of the day it will show up on the specs sheets, and hence become a selling point, no matter how well or not it works.
Or maybe Fujifilm should remain obsessed by how well their stuff actually works, and just wait until their smaller IBIS unit works properly.
Fujifilm X-H1, Still Worth Buying?
So, is the Fujifilm X-H1 still worth buying?
Well, now that you can get it with vertical grip and 2 additional batteries for $999 only, there can be only 1 possible answer: I don’t know, it’s up to you! :)
But if your answer is “yes”, then you have on big problem: the Fujifilm X-H1 is back-ordered on many stores, so good luck finding one.