What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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FUJIFILM X SUMMIT Announced for JANUARY 27 at 8 AM New York Time (GFX100S, X-E4 and Much More)

FujiRumors told you back in December that Fujifilm would have a major announcement on January 27 (and not January 29), and now it’s confirmed by Fujifilm ;).

There will be a Fujifilm X Summit on January 27 at:

  • 8 AM New York Time
  • 2 PM Rome Time
  • 10 PM Tokyo Time

If it wasn’t for FujiRumors, you’d be totally in the dark about what will be announced. But thanks to exclusive FujiRumors leaks over the last few months (thanks a TON for the help of our sources), we know that Fujifilm will announce:

This is the most updated list I have so far. But if there will be changes, I will let you know on FujiRumors.

If you enjoyed months of breaking rumors and leaks, then feel free join us and celebrate the big announcement party here on FujiRumors, where we will live stream the event and cover the announcement.

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Fujifilm GFX100S No Vertical Battery Grip Option

According to information we have received, the Fujifilm GFX100S will have no vertical battery grip option.

Now, battery life on Fujifilm GFX cameras is not bad at all thanks to the big Fujifilm NP-T125 battery. So I don’t see an issue in terms of battery life here.

However, it might be an issue for those who want a vertical grip for better ergonomics when shooting in portrait mode.

So, let’s update our rumored specs list:

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Fujifilm GFX100S Explained: Fixed EVF, Only One Top Dial (PSAM), No D-Pad, Top LCD, No Humpback and More

Ok guys, let’s narrow the range of our imagination, and describe a bit closer the Fujifilm GFX100S.

According to our information, you can imagine Fujifilm GFX100S like this:

  • no GFX50S humpback (if you don’t know what I mean, check out this image)
  • Top plate has only one dial on the top left side: a PSAM dial
  • no D-Pad
  • has joystick
  • Top LCD
  • Fixed viewfinder (not removable like on GFX100S and GFX50S, where it also can tilt thanks to the EVF tilt adapter)

Let’s add the information we already shared:

So, the Fujifilm GFX100S will be the first GFX camera with a PSAM dial.

And I get it: the almost totality of the market wants a PSAM dial. And if Fujifilm wants to attack the high end full frame market, then they simply have no other choice than to offer a GFX camera with PSAM dial. It will help the GFX system to get more popular.

And you know what?

Sure, I still would have preferred retro dials, but a PSAM dial is still better than the solution the GFX100 adopted, which was the first and only Fujifilm I ever used, that I struggled to operate out of the box.

So, mixed feelings here. But overall I prefer a PSAM dial over the solution adopted on the original GFX100.

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BREAKING: Fujifilm GFX100S with 3-Way Tilt Screen (and NOT a Fully Articulating Screen)

I don’t why, but this morning my inbox was bombarded by people asking me the same question: will the Fujifilm GFX100S really have a fully articulating screen?

So let me adress this now: No, it won’t!

The Fujifilm GFX100S will have a 3-way tilt screen like the one on the Fujifilm X-T3.

Some Vloggers will still complaint in their first looks on January 27 that they can’t shoot medium format handheld selfie videos, but I guess most of the other medium format shooters will be just fine with this solution ;).

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