Fujifilm X-H2 with Stacked Sensor: What’s the Right Price for You? (But Do NOT Compare it to the New Sony A7IV)

Here is what is happening in these days.

Since the announcement of the new Sony A7IV, I am receiving lots of emails and also comments here on FujiRumors, pressing me to share more Fujifilm X-H2 rumors.

So let me say a few quick things:

First: I can share rumors only when I either have them or I have permission to share them. So if anyone out there would like to help me to put fire in the Fujifilm community with some X-H2 rumors, then feel free to contact me either via email at fujirumor@gmail.com or via PM on our social media. Also the rumor box is always there for you. If you use it, feel free to give yourself a nickname.

Second: I can confirm that the Fujifilm X-H2 price tag should not be higher and possibly be even lower than $2,500.

So is this a good price tag or is it too expensive?

Considering that the new Sony A7IV costs $2,500, one might think that the rumored Fujifilm X-H2 pricing is too close to the one of the Sony A7IV.

But here is the thing: the Fujifilm X-H2 can’t be really compared to the Sony A7IV. In fact, as Fujifilm itself proudly announced back at the Fujifilm X summit, the next generation Fujifilm cameras will feature a stacked BSI sensor. And as we know, the Sony A7IV has a non-stacked BSI sensor, basically the same technology we find in the $1,699 Fujifilm X-T4.

So you got the point: the Fujifilm X-H2 should be compared to other stacked sensor cameras, such as the Sony A9II, the Canon R3 and the Sony A1. So let’s do it now:

So you see that the other stacked sensor option out there on the market are at least 2K+ more expensive.

And if you look for 8K in a mirrorless camera, then here are your options:

So also in this case, the Fujifilm X-H2 will be at least $1,500 more affordable than competing 8K cameras.

There is no way around it: the sensor is a very expensive (if not the most expensive) component of a camera. For example, Fujifilm paid $2,000 for the older 50MP sensor in the original GFX50S). So, the smaller the sensor, the more affordable you can make the camera.

And as I wrote in a recent article called “top 10 attacks on Fujifilm that don’t make sense“, you simply can pack more specs for less money in an APS-C camera over a Full Frame camera. And this will be the case also with the Fujifilm X-H2, which offers a stacked sensor at a price full frame can’t not even nearly match.

Now keep all this in mind when, in the survey down below, I ask you what would be the right pricing according to you for the Fujifilm X-H2.

The Fujifilm X-H2 with Stacked sensor should cost...

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Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Regarding the Fujifilm X-H2, we already told exclusively to FujiRumors readers that:

Now, I have read some comments saying that less than $2,500 is still to high for an APS-C camera.

So let’s talk about it and compare it to how much you pay to get other 8K mirrorless cameras on the market today.

With a rumored Fujifilm X-H2 price of less than $2,500, the X-H2 would end up costing about half the price of the Canon EOS R5 or even about 1/3 of the Sony A1 price.

Now, I once wrote an article giving you guys 7 reasons why full frame can’t kill APS-C, and price is one of the reasons.

In fact, if the rumored price is accurate (and I have no reasons to doubt that) the Fujifilm X-H2 will once again prove my point that full frame can only match the price of APS-C cameras by sacrificing features and specs, as we explained making some real life examples here.

I guess that’s also why DPReview, Petapixel & CO consider APS-C is the sweet spot.

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Fujifilm GFX100S vs Full Frame Size Comparison (Sony A7RIV, Canon R5, Panasonic S1R, Nikon Z7II)

Camerasize added the Fujifilm GFX100S to their database. I used their data to compare the brand new Fujifilm GFX100S vs high end full frame cameras.

  • Fujifilm GFX100S: 102MP – $5999 – 70% “fuller” sensor than full frame
  • Canon EOS R5:      45 MP  – $3899 – Full Frame
  • Panasonic S1R:     47 MP   – $3697 – Full Frame
  • Sony A7RIV:           61 MP  – $3498 – Full Frame
  • Nikon Z7 II:            45 MP  – $2996 – Full Frame

You can see all the comparisons below.

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You can make your comparisons at camerasize here.

Size Comparison: Fujifilm GFX100S vs Canon R5 vs Sony A7IV vs Nikon Z5 vs GFX50R vs GFX50S vs GFX100 vs X-T4

Here is a quick size comparison I made between the upcoming Fujifilm GFX100S and the GFX50R, Sony A7rIV and the Canon R5.

For a sensor 70% fuller than full frame, the camera looks pretty damn compact if you ask me, considering that it has IBIS.

Well, fellow FR-readers, my wife is having some contractions right now, so whenever she gives me the signal, I will grab the car and drive her to the hospital. I might be offline for a little bit, but if anyone of you wants to make more size comparisons, feel free to share it in the comments down below for the community.

In fact, FR-reader Steven already made one for us, by overlaying the Fujifilm GFX100S to the Fujifilm GFX50S and Fujifilm GFX group member Bipin overlayed the GFX100S to the original Fujifilm GFX100 and the Fujifilm GFX50R.

You guys are the best!!!

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More Size Comparisons

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