Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request

The Mountains Shall Wait

So, my Fujifilm GFX100S just arrived as well as my Fujinon GF32-64mmF4.

The original plan was to hit the mountains and go full into landscape photography mode as soon as I have my GFX gear. But my wife decided she needed to take a 3 week long intensive course in Italian language starting exactly this week, which means I basically have to stay at home to take care of my son while she studies. Unluckily not the best timing ;).

But the summer is long and I’ll get my hiking opportunities. And it never hurts to have quality time with my son, too :).

The RAW Power Shall Wait (due to my Stupidity)

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4th of July Deals End Today and Official Fujifilm X/GFX Deals Continue

BHphoto 4th of July deals are ending today, with more than 1,000 items on offer that you can check out here.

They include all current official X/GFX deals, but also some third party Fujifilm X lenses, Instax cameras and of course tons of accessories, bags and much more.

Down below a few selected deals for you.

Camera Bags

Third Party X lenses

GFX Accessories

SD Cards & Memory Storage Deals

Apple Products

Instax World

GFX Gear

X Gear

Fujifilm X-H2 Price Indications, GFX50SII Price Leak, New Firmware Updates, GF30-75mm and More – Top 10 June Posts

June was another month rich of breaking rumors and news

Let’s hope our sources will help us to make June just as exciting as the whole 2021 was so far in terms of breaking rumors.

Now let’s look at what you should not have missed in May.

  1. Why I am Staying with APS-C, Myths of Primes over Zooms, 3 Areas where Fujifilm Needs to Improve, X-H2 Wishlist and More
  2. Fujifilm Releases New Firmware Updates for X-T4, X-T3, X-E4, X-Pro3, X-T200 and X-A7
  3. Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…
  4. BREAKING: Fujifilm GFX50S MKII Price Leaked
  5. Fujifilm X-H2 with 8K to Cost Less than Panasonic GH6 with 6K
  6. DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…
  7. Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup
  8. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  9. BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors
  10. Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Top 3 Bonus Rumors

  1. Fujifilm GFX50SMKII will Look Exactly Like the Fujifilm GFX100S
  2. Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)
  3. EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

All top 10 Posts so Far

  • Top 10 in May – Fujifilm X/GFX Timeline 2021/22, Fujifilm X-H2 Rumors, End of X-TransIV, Can Fuji X Lenses Cover Full Frame Sensor
  • Top 10 in April – Fujinon X Mount Roadmap Updated, Fujifilm X-H2 with 8K, Fujinon XF23/56 MKII & More
  • Top 10 in March – Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More
  • Top 10 in February – Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More
  • Top 10 in January – What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

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European Fujifilm X/GFX Deals End Today!

This is the last day to grab the discounted X and GFX gear in Europe.

Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).

EUROPE

European X Deals – ends June 30

European GFX Deals – ends June 30

USA

GFX Gear

X Gear

Fujifilm Releases Major New Firmware for GFX100, GFX100S and X-S10

Just 24 hours after the previous new firmware rollout for several cameras, Fujifilm has also released the long awaited and major firmware updates for the Fujifilm GFX100 and X-S10, as well as a new firmware for the Fujifilm GFX100S.

FujiRumors will provide all details and download links down below.

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Vintage Battle: Nikon Z fc Retro-Styled APS-C Camera Coming to Challenge Fujifilm

Finally!

Finally Fujifilm is getting a competitor also in the retro-styled mirrorless vintage APS-C camera segment, which so far was dominated by Fujifilm as it had almost no competitors, except for some lovely MFT cameras and of course the expensive Leica offerings.

This time the “attack” on Fujifilm comes from Nikon, which is launching the Nikon Z fc APS-C camera, sort of the mirrorless version of the Nikon DF.

A quick overview and video on the Nikon Z fc can be read and seen here.

While this might put Fujifilm a bit under pressure, it is undeniable that for us customers competition is a great thing.

My hope is that the Nikon Z fc will be a huge success, so that Fujifilm will see itself forced to maybe even offer a retro styled Fujifilm GFX 100 Megapixel camera as soon as possible.

It will be interesting to see how serious Nikon will be with its vintage concept, and if they will offer several vintage bodies, like Fujifilm is doing with the X-T line, X-Pro, X-E and X100 line.

Still a strength of retro Fujifilm compared to the new Nikon Z fc are the various vintage film simulations, that will give not only to the cameras but also to the images they produce a nice nostalgic look out of the box.

GFX Gear

X Gear

Huge Fujifilm X/GFX Deals in USA with Up to $2,000 Savings and One Recommendation

So, Fujifilm finally launched huge deals with up to $2,000 savings on X and GFX gear. You’ll find all details below.

Depending on the deal, they run either until July 11, July 25 or August 22.

But here is one recommendation I’d like to make, based also on my personal experience.

Fujifilm was upfront and already announced here delivery delays on many products due to chip shortage.

Considering that the current deals will cause a demand-boost on the below mentioned gear, if you are interested to get your gear as fast as possible, maybe it is better not to wait the last days of the deals.

It’s an error I did in fact.

I did wait the last days of the GF lens deals myself back in April, and while initially the store had the GF32-64 available, it did run out of stock during the promotional period, and now I am still waiting to get mine. I wish I’d have ordered earlier.

But hey, if you are more patient than me, then also ordering last second is a great option.

GFX Gear

X Gear

FUJIFILM SUMMER SAVINGS: Save Up to $2,000 on Selected Fujifilm X/GFX Gear in USA

Finally USA caches up with the amazing Fujifilm deals running all over the globe (see a selection below).

But while the deals in EU will end on June 30, the ones in USA just started. Details below.

USA DEALS

GFX Gear

X Gear

EU/CA Deals

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Why I am Staying with APS-C, Myths of Primes over Zooms, 3 Areas where Fujifilm Needs to Improve, X-H2 Wishlist and More – Roundup

Here is a roundup covering a few topics, from differences between full frame and APS-C, to wishlists about the Fujifilm X-H2 and recommendations on some areas where Fujifilm must improve. Also, a video with an X-H2 wishlist.

I’ll include also a little tips and tricks section.

Sorry guys, now I go back to my beer and the second half of the Italy* vs Turkey match.

* FujiRumors is Italian ;)

Roundup

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Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)

FUJIFILM 2021/2022
RUMORED PRODUCT RELEASE TIMELINE

Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.

Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.

But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.

And it won’t end here.

In fact, I have a skype call scheduled with the Japanese source in very near future. After the last call a few weeks ago, we dropped a couple of rumor-bombs (X-H2 details, the end of X-Trans IV, no more X cameras in 2021, the new GF zoom to come second half 2021 and more stuff I am not allowed to share just yet).

I expect that also our next call will be very interesting.

In case you’d like to know what it shared with us, feel free to follow FujiRumors and get updates via Facebook, RSS-feed and Twitter.

But until then, here is the most updated list of gear to come (and gear that won’t come).

X Series Gear
2021/2022

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