Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

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So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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7Artisans 7.5mm F2.8 II Fisheye Lens Available

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The 7Artisans 7.5mm f/2.8 MKII is now available at AmazonUS here and AmazonUK here.

  • X-Mount Lens, APS-C Format: The ultra-wide fisheye lens is designed for APS-C-format Fuji X-mount mirrorless cameras and provides an 11.25mm equivalent focal length.
  • 11 Elements in 9 Groups & Ideal Aperture: Its optical system consists of 11 elements in 9 groups. Bright f/2.8 maximum aperture suits working in a variety of lighting conditions and also contributes to the sleek form factor. A 7-blade diaphragm contributes to a smooth and pleasing bokeh quality.
  • 2 HOYA Ultra-Low Dispersion Materials & 190° Angle of View: Improve contrast and color rendering in a variety of lighting conditions. Fisheye design renders a 190° angle of view to produce a distinct visual appeal characterized by dramatic distortion and a creative depiction of space.
  • Durable, Compact & Portable: Metal body, only weight 0.58lb/265g. Anodizing coloring design, which enhances the lens anti-corrosion, an-dirt functions, and its varnish not easy to removed. Aviation aluminum lens mount & electroplated tungsten steel color, which is resistant to abrasion and corrosion.
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Fujifilm Manager at CP+: “We Will Release Many XF and GF Mirrorless Lenses This Year, So Please Look Forward to It”

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Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.

Well, the start in 2021 was fantastic, with the following three lenses launched:

But that is apparently not enough for 2021.

FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.

What will still come for sure are:

We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.

In the meantime, down below is a summary of Fujifilm’s CP+ online talk.

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** CLICK HERE to Read the Rest of the Article **

FujiRumors Pre-Ordered the Fujifilm GFX100S and Now Asks for GF Lens Recommendations (with Poll)

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Fujifilm GFX100S

Long I have lusted, long I have waited.

Long I have postponed, long I have delayed.

But as Oscar Wilde once said: “the only way to get rid of a temptation is to yield to it“.

Life is short, world is doomed, I’ve worked hard on two jobs for almost 10 years now (teaching and FR) and in 2020/2021 spent so little, due to a life in lockdown, so screw it, I just pre-ordered the Fujifilm GFX100S.

But my dealer warned me: I have quite a few guys ahead of me, pre-orders are strong, and it might take a while until Fujifilm will be able to deliver the GFX100S to all those, who ordered one. So now I arm myself with patience, and hope to get it in time for the summer hikes in my lovely Dolomites.

I have no hurry to build up a GFX system, as my Fujifilm X gear covers already pretty much everything, from portraits to macro, from landscape to street… and because the investment of GFX100S plus one lens is already big enough for now. And btw, good that I already own the Fujifilm X-T4, as I can swap the same NP-W235 batteries with the GFX100S, plus I also already have the original dual battery charger.

Since I am in no hurry, I can buy lenses slowly (maybe also waiting for such amazing GF lens deals like in USA), and for the beginning I will start with one focus: lenses for landscape photography.

As you can see on my Instagram, I live surrounded by the wonderful Dolomites, hence landscape photography is what brought me into photography in the first place, and it’s also a photographic genre where the Fujifilm GFX100S just shines above all others.

The big question now is: which lens should I get to start with?

I think the GF23mmF4 will come out high in your recommendations. But for me landscape photography does not mean to go always as wide as possible. On the contrary, over the years I’ve loved it more and more to user longer focal lengths and give my landscape shots a more compressed look. On my X system, the XF18-135mm gave me all that in one lens.

So should I go for something that gives me more flexibility on the long end? Such as the GF45-100mmF4, or even something longer like the GF100-200mm. Or, with 102 megapixel available, I could also simply get the 23mmF4 and just crop the heck out of it? Or is the GF32-63mmF4 the best balanced lens for my needs? Or am I missing out on something?

So tell me, what is your favorite G mount lens for landscape photography?

Feel free to let me know in the survey down below and to drop your thoughts in the comments.

For Landscape Photography, I recommed the Following G mount lens (max. 2 selections)

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Fujinon GF80mmF1.7
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Fujifilm GFX100S Back for Pre-Order at AmazonUS and Already Shipping in EU

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After a couple of weeks, finally also AmazonUS has the Fujifilm GFX100S back on pre-order.

As other US stores, also Amazon expects to start delivery on March 11.

In the meantime, as reported in our huge GFX group, the GFX100S started shipping in Europe and other parts of the world, where the “shipping-embargo” date was February 25.

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