Fujifilm has published the results for the second quarter of the 2022 fiscal year (July 1 to September 30, 2022).

The main digital camera launched in these months was the Fujifilm X-H2s, which Fujifilm says sold “strong”. The results for the high resolution Fujifilm X-H2 will be visible only in Q3 of FY2022, since it started shipping only in late September/early October.

Instax

Instax keeps rocking.

Instax alone made more revenue (¥119.1 billion) than Nikon’s Imaging Products Business (¥114.5 billion).

A special mention goes to the INSTAX mini Link 2 and the INSTAX SQUARE Link.

Digital Cameras

Good results also for Fuji’s professional imaging division with a revenue of ¥64.3 billion (+18.6% YoY).

Forecasts

Given the good numbers, Fujifilm changed their previous FY2022 forecasts (announced in August) for the imaging segment (numbers in billions of yen)

• Revenue Forecast: from 360.0 to 390.0 (revenue for FY2021 was 333.4)
• Operating Income Forecast: from 42.0 to 52.0 (operating income for FY2021 was 37.0)

And the best has yet to come for Fujifilm, with the sales of the Fujifilm X-T5, which will push the revenue of Q3 and Q4.

R&D

R&D expenses for the first half of the fiscal year were 4.8 billions of yen (was 4.1 in first half of FY2021). So a good sign also here, as Fujifilm seems to be gradually increasing the R&D resources for the imaging solution.

Summary

Over all these years of covering Fujifilm I came to one conclusion:

there is a dedicated team inside Fujifilm that serves the sole purpose to figure out how to annoy customers by constantly changing camera controls.

Well, that team was very successful again.

Let me quickly explain.

Fujifilm has been incredibly productive in 2022 and gave us 3 higher end cameras and 4 XF lenses.

But this can that stop us from wanting more, right?

So here is a survey about which camera you guys would like to see in 2023.

It’s a pure wishlist, no rumors.

In fact, I will also include the Fujifilm X-T5s in this list, a 26MP stacked version of the current Fujifilm X-T5, even though our sources told us Fujifilm has no plans to make such a camera. But it’s about what we wish for here, not what will really come. So let’s include also the Fujifilm X-T5s.

And sorry guys, entry level is dead Fujifilm told us… so no entry level on the list.

• Two Things Fujifilm Should SAVE from their Axed Entry Level Line and Bring to Mid-Range X Cameras

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X-T5 USA Pre-Orders

• Fujifilm X-T5 Black Body
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver Body
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• Fujifilm X-T5 Black with XF18-55
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver with XF18-55
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Black with XF16-80
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver with XF16-80
  BHphoto / AmazonUS / Adorama / Moment

Fujinon XF30mmF2.8 Macro Pre-Orderrs

1. USA: BHphoto / AmazonUS / Adorama
2. Worldwide: AmazonCA / Amazon of Your Country
3. UK: AmazonUK / WexUK / ParkCameraUK
4. EU: AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

X-T5 Other Countries

• Worldwide: AmazonCA / Amazon of Your Country
• UK: AmazonUK / WexUK / ParkCameraUK
• EU:AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore