Fujifilm X-T100

The Fujifilm X-T100 just hit the market, and Fujifilm is starting a marketing campaign as I haven’t even seen one for its high end models.

I’ve already reported about the dedicated Fujifilm X-T100 page a few times. Well, with the release of the X-T100, the page now got a major content update and Fujifilm also started a competition, where every month starting from now for the next 6 months, you can win a Fujifilm X-T100.

The contest is open for residents of: United Kingdom, Belgium, Canada, Czech Republic, Denmark, Germany, Spain, Finland, France, Ireland, Italy, Luxembourg, Netherlands, Norway, Austria, Portugal, Slovakia, Sweden.

The marketing effort Fujifilm puts into the promotion of the X-T100 shows how important this little camera is for Fujifilm.

I know that amongst FujiRumors readers, who are mostly enthusiasts and professional photographers, the X-T100 is not popular and does not grab much of our interest.

However, just like the extremely successful Fujifilm X-A5, the Fujifilm X-T100 might appeal to a very large target group that simply does not read FujiRumors or Fuji forums.

Finally Fujifilm offers not only a very affordable camera with selfie screen (like the X-A5), but also with an electronic viewfinder! A serious competitor to the Sony A6000, which is consistently at the very top of the bestseller mirrorless cameras (currently #1 at AmazonUS).

So good luck to the little X-T100…

… and in the meantime, here on FujiRumors we wait for the Fujifilm X-T3 ;) .

Fujifilm X-T100: BHphoto, AmazonUS, Adorama, FocusCamera