Viltrox 23mm, 33mm and 56mm f/1.4 Autofocus Lenses Coming for Fujifilm X Mount

Viltrox AF Lenses

Viltrox recently launched the first reverse-engineered Fujifilm X autofocus lens, the Viltrox 85mm f/1.8 AF.

Now fellow FR-reader Michael (instagram, twitter, youtube) informed me that more lenses will come. In fact, Viltrox said:

“We will have more choices on focal length like 23mm/33mm/56mmf1.4. Maybe some of them can come out in October this year.“

It looks like competition is coming for the (currently discounted) Fujinon XF23mm f/1.4, XF 35mm f/1.4 and XF 56mm f/1.2.

As we reported here, the Viltrox 85mm f/1.8 is on and about to become the best-selling third-party lens for Fujifilm X here on FujiRumors. So there is space for third-party glass in Fuji X shooters’ bags, and I wish Sigma, Tamron and Tokina would join the X mount, too.

The issue? Fujifilm does not open their protocols (except for Zeiss and the Zeiss Touit X mount trinity), hence companies have to laboriously reverse-engineer the lens firmware to make it work on X mount.

Sigma has flirted with X series customers, saying that they would love to provide lenses for us, if Fujifilm discloses their protocols. However, Fujifilm replied that this won’t happen.

  • fujirumors.com – Sigma CEO: “Fujifilm customers would be our ideal customer, but Fujifilm does not disclose their protocols”
  • fujirumors.com – Fuji CEO: “Fujifilm does need to share X mount protocols with third-parties, since we offer already lots of glass. But if third-parties reverse-engineer AF lenses for X mount, that’s good from a customers’ point of view“

Fujifilm makes more money with lenses, than with camera bodies, so it is understandable that they are reluctant to open their mount to third parties.

On the other hand, I believe that with an open X mount, Fujifilm would grow its customer base faster than it is currently happening.

Last but not least, some rumors we shared last year:

  • read here: SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%
  • read here: SIGMA Needs Bigger Fujifilm Market Share, TOKINA Designed X Glass Already but Stopped by Royalties, TAMRON is Vague

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Fujifilm Manager: “70% of GFX Users Came from Full Frame. X-H and X-T Line Will Both Evolve in Future” – Hope for Fujifilm X-H2

Fujifilm GFX100

Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The Market

  • Fujifilm GFX100 market is not the traditional medium format market
  • GFX 50 already aimed to amateur customers in addition to high-end photography
  • 70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
  • the GFX system expanded the larger format market, and GFX100 will continue to expand it
  • GFX100 should expand market also towards movie shooting photographer

The GFX100 strenghts

  • compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
  • traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
  • GFX100 is about autofocus, mobility, quality

EVF

  • Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work

GFX Lineup and GF lenses

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Fujifilm GFX100 Official Announcement at 02:00 AM New York Time

Fujifilm GFX 100

The Fujifilm GFX100 will be officially announced on May 23 at 02:00 AM New York time.

  • New York: 02:00 AM – May 23
  • Berlin: 08:00 AM – May 23
  • Tokyo: 03:00 PM – May 23
  • San Francisco: 11:00 PM – May 22

ALL THE GFX100 LEAKS

Fujifilm GFX 100 Official Product Images Leaked and a Glimpse at G Mount Roadmap Lenses

Fujifilm GFX 100

The official product images (see below) of the Fujifilm GFX100 have now been leaked by Nokishita. You’ll notice also the GF 50mm f/3.5 (announcement in fall) and GF45-100 in the image. There should be also the GF100-200mm f/5.6.

MAY 23 – Fujifilm GFX100 live blog on FujiRumors!

Fujifilm GFX100 pre-order start soon at BHphoto, AmazonUS and Adorama.

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Fujifilm GFX100 Shipping Second Half of June

Fujifilm GFX100

According to our sources, the Fujifilm GFX100 will ship in the second half of June, provided there are no complications on the firmware front, in which case there might be a slight delay.

Do not miss our Fujifilm GFX100 live blog on FujiRumors!

Fujifilm GFX100 pre-order start soon at BHphoto, AmazonUS and Adorama.

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