Fujinon / Fujifilm Rolls Out “Lunch & Learn Lenses” Events at Cities Across North and South America

Attendees Engage in Discussions on Future Optical Design and Get Hands-On with Cabrio and MK Zooms

Wayne, N.J., August 2, 2017 – As part of the company’s overall education initiative, the Optical Devices Division of FUJIFILM is currently conducting “Lunch & Learn Lenses” events in cities across North and South America. Each “Lunch & Learn Lenses” is an informal discussion over lunch with representatives from FUJIFILM that provides attendees with an opportunity to give insight into what future lens innovations they’d like to see.

“We’ll hold discussions where all sorts of questions about optics are raised, some specific to our lens design and some more of an industry-wide discussion,” explained Tom Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “We ask questions about what image size coverage they’d like to see, what focal lengths, what T-stop, anamorphic or spherical, do they prefer images with more character (taste) or a clean look, and what are the benefits regarding primes versus zooms. It’s always an extremely engaging conversation and one that proves of immense value in our own product development. We’re seeing more people sign up and participate in these events as we hold them in new cities across the country.”

In addition to the optics discussions, the latest FUJINON lenses are available for attendees to try out. At each event, the recently released FUJINON MK50-135mm T2.9 zoom and MK18-55mm T2.9 zoom, along with the Cabrio 20-120mm T3.5 zoom, will be on hand.

Cities scheduled for upcoming dates include: Philadelphia; Washington, DC; Chicago; Minneapolis; Indianapolis; Detroit; Cleveland; Cincinnati; Columbus; Miami; Nashville; Charlotte; Orlando; St Louis; Kansas City; Dallas; San Antonio; Houston; Anchorage, AK; Boise, ID; Portland; San Francisco; Oakland; Seattle; Denver; and Phoenix.

Follow Fujinon on social media and keep up to date on “Lunch & Learn Lenses” stops near you.

On Twitter: @FujifilmOptical
On Facebook: @FujifilmOpticalUSA
On Instagram: fujifilmopticalusa

… or simply answer all the above questions in the comments on FujiRumors.com :D

via Fujifilm USA

Today, K&F Concept launched 8 adapters for Fujifilm GFX. The suggested retail price is of 10,500 yen ($92), excluding tax. And since the GFX is a whole lot of fun to use with adapted glass, we welcome every adapter we can get :)

• Canon EF
• Nikon F
• Yashika Contax
• Minolta MD · MC | SR
• Leica R
• Pentax K
• Olympus OM, M42

Fujifilm just launched the GFX trade in offers. Get additional $650 bonus discount on GFX if you sell your camera. BHphoto and Adorama have a dedicated Fujifilm GFX Trade in site here. Check it out for all the details.

Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

Via dc.watch

Back in March here, Fujifilm released a minor firmware update, which allowed to perform the firmware update of the Fujifilm EF-X500 flash using the X-T1, X-T2 or X-Pro2.

Just a few minutes ago, Fujifilm updated the original press release, and they announced that “customers who have FUJIFILM GFX 50S can update the firmware of EF-X500 by updating the firmware of a camera body and attaching it to the camera.”

Of course you have to have the latest Fujifilm GFX 5os firmware (currently ver. 1.10) installed to perform the EF-X500 flash upgrade to ver. 1.02.

It’s strange, though, that this information comes only today, since the Fujifilm GFX 50s firmware ver.1.10 is available already since May 25, 2017 and the EF-X500 firmware 1.02 is out since March 21, 2017.

So maybe Fujifilm just realized that the original press release wasn’t complete, and they now added the GFX to the cameras capable of performing the EF-X500 update, or maybe a GFX firmware will follow shortly… but I guess they just forgot to mention the GFX in the first place.

Anyway… FujiRumors is here to give you the blazing fast, accurate and non stop updates about all things Fuji, so it’s my pleasure to share this little news with all of you :)

enjoy your day,
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FULL PRESS RELEASE

Fujifilm is launching the Fujifilm Festival in New York City from September 16 to 17. If you are in the area, this could be a nice photographic experience. You’ll hang out with guys like Kevin Mullins, David Hobby, Elia Locardi & more talented photographers.

You’ll get inspiring workshops, exciting elective courses and sone nice extras like check and clean, product demos and free printing.

“Welcome to the FUJIFILM Festival, an immersive two-day photographic experience offering inspiring workshops, hands-on activities, exciting elective courses and superb networking opportunities. Photographers of all backgrounds are invited to join this epic experiential weekend. They will be able to expand their imaging skill sets with advice from globally renowned photographers while simultaneously diving deeper into the wonderful world of FUJIFILM X Series and GFX.

Just 80 spaces are available at the first FUJIFILM Festival, which will take place in New York City on September 16-17, 2017. Created by FUJIFILM North America, this unique experience will guarantee each photographer hands-on time with influential workshop leaders and incredible X-Photographers. Attendees are not required to shoot with FUJIFILM gear, but they should want to learn more about the benefits of Fujifilm’s mirrorless cameras.”

Check out more and book your space at fujifilmfestival.com