Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

• There is not really an obsession
• When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
• Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
• bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
• that’s why Fujifilm decided to fight on two fronts
• there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
• if you want high resolution, you can get GFX
• if you want something smaller and lighter than DSLR, there is the APS-C X series
• if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
• Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
• you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?