Fujifilm GFX100S Manager Interview: Why No Battery Grip Option, No Tilt EVF, Quick Eye AF Demo and More

Fujifilm managers have released an interview in Japanese to a youtube channel.

Again we rely on the automatic translation tool. Here is the summary for you guys.

  • 1.7x larger sensor than full frame
  • the appeal of the GFX100S is not only megapixel
  • color gradation improves with the GFX sensor
  • the smaller form factor and more affordable price compared to GFX100, will make it appealing to more than just professional photographers
  • the lighter the camera becomes, the better
  • focal plane shutter and integrated battery grip made the original GFX100 big
  • IBIS was made smaller too
  • then developing the X-T4 battery, they were already thinking to implement it also on GFX cameras
  • ISO 6400 is still so beautiful
  • PSAM dial is used in other camera systems. People used to it will find it easier to switch to GFX now because it offers a PSAM dial
  • if you start adding shutter speed dial, ISO dial etc, the camera will get inevitably bigger and heavier
  • having a top LCD and command dials makes camera smaller and lighter
  • the tiltable and detachable viewfinder on GFX100 necessitates of some well build parts that cost money to implement. The GFX100S hence has a fixed EVF and it’s also slightly lower resolution to make it cheaper
  • the addition of a vertical battery grip option would have ment adding electrical boards on the bottom of the camera, which also would have made the camera bigger and heavier
  • the capacity per battery has increased thanks to the NP-W235 battery
  • it’s better to have the battery in the pocket rather than on a big integrated battery grip
  • by adding accessories like a battery grip option, the price would have come closer to the GFX100
  • nostalgic negative film simulation
  • at minute 5:45 of the first video linked below (click and it will start at the right point), there is a quick eye AF demo
  • AF algorithm has been improved
  • weights 1700g when paired with the new GF80mmF1.7
  • You can go more out in the field thanks to the GFX100S smaller size
  • the sensor is large so the lenses are large, too. This means the glass elements that have to be moved are large and heavy. So the manager asked to make the lens inner focus. They also have to remove aberration with special glass elements. It’s all about finding the balance between price, size and performance
  • you can’t shoot dozen of extremely high speed rapid bursts, because the focal plane can’t move that fast [note: the GFX100S shoots at a max. of 5fps], but it can capture shorter action moments, like a motorcycle passing by
  • 4K30p video
  • you can adapt cinema PL lenses via adapter
  • you can now experience the world beyond full frame

That’s about it :).

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Videos

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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LIVE NOW: Introducing the FUJIFILM GFX100S with Fujifilm Technical Specialists and X Photographers – B&H Photo Event Space

The B&H Photo Event Space is hosting a dedicated Fujifilm GFX100S event that starts now (1 PM New York time).

You can watch the live stream here or join via zoom (follow the instructions here).

Fujifilm and B&H are proud to offer this introduction to the new GFX100S. This event will start with a presentation of the camera and its features by Fujifilm Product Technical Specialist, John Haggerty. Followed by our special guest Fujifilm X-Photographer Dinesh Boaz. Dinesh was one of the first photographers in the world to use the GFX100S. He will share the work he created with it and offer some insight to what it is like to work with this most powerful camera.

To join the live meeting, check out the dedicated B&H photo page here.

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Fujifilm UK Wants You to Go Fuller than Full Frame and Offers £450 Discount on GFX100S if You Trade in Your Full Frame Camera

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

The deal is available at qualifying retailers such as Wexphotographic and Parkcameras.

The bad news?

As far as I can remember, such deals appear in Europe, but I can’t remember them for USA, where instant rebates are the standard. And considering that the original GFX100 never saw a rebate in any shape or form, not even now after the GFX100S announcement, I am very pessimistic that such a deal will appear also in USA.

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List of Qualifying Trade In Models:

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