Tony Northrup launched a poll, where people voted which images they considered had the best colors.
He starts off analysing, if we just think a certain camera has the best colors because of brand loyalty.
So what he did is the following: sometimes he labeled pictures with numbers, and sometimes he put the fake brand names on the same images that don’t even match up to the pictures.
The results:
Canon has the highest brand loyalty. Canon users picked an image 3.1 times more likely if marked with “Canon” than with a number, even though it was not a Canon image
Sony 2.2x
Nikon 1.5x
Fujifilm 1.4x – the lowest brand loyalty. Tony says “maybe Fujifilm users are the most rational people“
92% of people picked a different image when numbered or marked with brand name, showing that there was no consistency.
Interestingly, the most popular image when it was numbered (the Nr.1) suddenly became the least popular, when Tony wrote “Fujifilm” on it, even though it was exactly the same picture. It seems there is a lot of hate for Fujifilm by Sony, Canon and Nikon users out there.
Tony speculates that this is because Fujifilm users tend to be the meanest of all and can be very hostile, and kind of give “the whole brand a bad name“.
On the contrary, Fujifilm users downvoted only Sony, and not Canon and Nikon, which tells us about the brand rivalry.
Then back to the colors. He says “fake colors” are ok. People don’t upvote the most realistic colors, which is normal. In one example, the Nikon got the colors completely wrong, much to warm, and people voted it the best.
Color science is overblown, because if you see pictures individually, they are just fine. But photographers tend to compare.
White balance is more important than color science. When he adjusted white balance in post, results where much more balanced.
Tony says he adjusts colors in post anyway, so he never really cared much about “color science”.
The results for the best colors:
Sony (1,336)
Fujifilm (227)
Nikon (-518)
Canon (-605)
Read also
fujirumors.com – Sony A9 Vs. Fujifilm X-T2: Who Has Better Colors?
fujirumors.com – Fujifilm X-T2 vs Nikon D500 Shootout: Fujifilm X-T2 Wins Overall… and The Fuji Colors Rock Again (at Least For Me)
fujirumors.com – The Great JPEG Shootout by TheCameraStoreTV
NOTE – Film Simulations Anyone?
I hope I will not pass for hostile and mean if I point this out, but what about film simulations?
Fujifilm is renown and loved for its color science, not because they created the universal profile that is best for everything, but because they offer the film simulations, which are created to give the best results in different shooting situations or to create a certain mood. Velvia for landscapes, Astia for skin tones, Acros for black and white, Classic Chrome for a vintage touch and when the story should stand out more than the colors, Sepia for nothing ;) etc…
And while I get the point that you can change colors in post, if the camera itself offers you a great starting point, then you simply have less work to do in post, which can save you a lot of time. We should not underestimate the value of passing less time on the computer editing images ;).
Back in August, Tony and Chelsea Northrup have posted their thoughts about the so-called mirrorless war, where they basically predicted success for full frame, and said Fujifilm will remain a niche product, because it’s only APS-C and they don’t have super fast glass to match full frame DOF. You can see the summary of the video here.
DRPeview just published their full Fujifilm X-T3 review, and it snaps the gold award with an overall score of 88% (the Sony A7III has an overall score of 89%).
It easily beats the Sony A6500, autofocus is improved a lot, although eye AF on Sony is still better. The Nikon D500 would still be their favorite choice for sports photography, but overall the Fujifilm X-T3 is the better choice.
Compared to the Sony A7III they say:
“Putting up more fierce competition is the Sony a7 III which, for a few hundred dollars more, offers the step up in image quality that full-frame can bring, as well as in-body image stabilization and a larger grip. The X-T3 is arguably nicer to shoot and actually out-performs the 8-bit video of the Sony but it can’t compete with its image quality or fully match the Sony’s AF performance. However, the Fujifilm is less expensive and smaller, especially if you factor in the lenses you might want, so it depends on your priorities.”
What we like
What we don’t
Excellent stills image quality in both JPEG and Raw
Impressive 10-bit 4K video capture
Traditional dial-based controls with good level of customization
Fast, configurable autofocus
Rapid shooting with decent buffer
Option for separate stills and video exposure settings
Effective eye detection system (though not up to Sony Eye AF standard)
Eterna color mode great if you don’t want to have to grade your footage
10-bit Log capture (even at 60p) great if you do
Includes both headphone and mic sockets
Bluetooth makes connecting to a phone easier
Viewfinder nicely detailed
Dual-hinged screen is highly versatile
USB charging is convenient
Slightly higher noise levels at very high ISOs than its predecessor
Some lenses can’t take full advantage of X-T3’s AF speeds
Very quick to drop to a slower, darker preview mode (presumably to save battery)
A tripod or gimbal is needed to get the best of the camera’s video
