Here is a summary:
DPReview updated its Buying Guide, and now officially recommends the Fujifilm X-T4 as the best hybrid video/stills camera you can buy for less than $2,000, hence, according to DPR, if you are looking for the best balanced video/stills camera, the X-T4 will serve you better than the second placed camera, the Sony A7III. That’s at least according to DPR here.
Fujifilm X-T4 vs Sony A7III?
Down below you will find:
- don’t miss this – Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance
- a comparison between Fujifilm X-T4 and Sony A7III (with summary)
- Hugh Brownstone calls the Fujifilm X-T4 the best balanced and least compromised camera on the market
Fujifilm X-T4 vs Sony A7III
High End APS-C vs Entrly Leve Full Frame
First off let me say this:
I am a fan of competition. I want camera manufacturers to fight for customers, to work hard, to squeeze new tech into cameras as much and fast as possible for the most affordable price they can.
Hence, the more sub $2,000 full frame cameras hit the market, the more I am happy, that also Fujifilm ASP-C shooters like myself will profit from it in the long term, as this will push Fujifilm to work harder than ever.
But there is something I do not understand…
I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices come back today, after the announcement of the Nikon Z5.
Now, let’s look at a few facts:
- after many years of death proclamations and multiple full frame mirrorless cameras, Fujifilm X is still here
- not only “we are still here“, but even in times of COVID-19, Fujifilm is the only brand, that didn’t see a massive sales decrease (report here)
- until 2018, in terms of worldwide mirrorless market share, Fujifilm came third very close to Canon, far ahead of Olympus, Nikon and Panasonic (report here)
So here is the thing: either customers are stupid, or they see it the same way as these industry insiders (DPReview included), who claim that APS-C is the sweet spot.
But there is one thing, that sets Fujifilm X apart from all those “entry level” full frame cameras: it can squeeze so much tech into sub $2,000 cameras, that other brands can not.
Or, in other words: their main selling point (full frame), becomes their main limitation, since if you want to deliver full frame cameras under $2,000, you have to cut costs on other sides.
Let me explain.
Entry Level Full Frame vs High End APS-C
I have been asked to keep it short. So I will. No summary, no recap, no nothing. Less is more, right? ;)
I really would like to tell you the Fujifilm X-T4 overheated after almost one hour constant video shooting under the direct early summer sun (but in his last act before shutdown, still saving the file on the SD-card), and that under similar condition the Sony A7III failed after 26 minutes…. but I must keep it short.
And how good is the IBIS of the X-T4 compared to widely acknowledge class leading Olympus E-M1 III? No words. Keep it short.
My thoughts on the image comparison between Fujifilm X-T4 and Sony A7rIV? None… keep it short ;).
So, down below is an X-T4 roundup.
Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.
Now Japanese store MapCameras published their top selling camera rankings.
Keep in mind, though, that this is not representative for overall sales.
The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.
The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.
With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.
With that said, here are the top sellers at MapCameras for March 2020.