Sensor Size Sweet Spot is APS-C and not Full Frame, Claim These Industry Insiders

The Ideal Sensor Size

Yeah, let’s do it. Let’s stir up the spirits, and for one more glorious time, jump fully into the sensor size debate.

The trigger?

And article by DL Cade form Petapixel, who had a talk with Richard Butler (DPR) and Bill Claff (Photons to Photos), about:

  • Why Full Frame is perceived as the “serious” format
  • What is the “ideal” sensor size

The first can be answered with the popularity of 35mm in the film era.

But in modern digital times, is full frame really the sweet spot? DL Cade, Richard and Bill answer the following in this article:

DL Cade goes for APS-C:

I still believe there is a best sensor for “most people” and that this sensor is not full-frame. This sensor is APS-C. […] the performance to size to cost ratio falls into a sweet spot that neither Micro Four Thirds nor full-frame can match.

take the Fuji X-T3, which is a bit closer in price and weight to the a7 III, selling for only $500 less and weighing only 0.25lbs less. In the video department, the Fuji can already record 4K/60p 4:2:0 10-bit internally; Sony can’t even do that over HDMI. And it, too, shoots at a faster 11fps in 14-bit RAW, can capture up to 30fps electronically with an additional 1.25x crop, and benefits from a large selection of high-quality, compact lenses designed for APS-C.”

Richard Butler says:

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Value Angle of Mirrorless Cameras Explained and Compared

At the last Fujifilm X summit (which we covered and sumed up for you here), Fujifilm talked to us about the “value angle”.

The value angle is not a weird concept invented by Fujifilm, but a factor that influences the whole design and development of a camera system, as well as image quality.

In short: the wider the value angle, the more precise and easier a lens can send light to the sensor. A wider value angle gives more flexibility for lens design and allows for more light and less digital correction.

As you can see below, Fujifilm X has a huge value angle and Sony Full Frame an extremely small value angle, which is why Sigma said that it is a challenge to develop full frame lenses for Sony, especially high quality ones.

Chart below provided by the German site docma.

In German we refer to Full Frame as "Kleinbild" (small format)
In German we refer to Full Frame as “Kleinbild” (small format)

If you want to get an anology with a soccer player hitting the ball, in order to understand it better, we can get the help of an article appeared at the German site docma many months ago.

Google translated version down below.

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Customer Service Compared: Fujifilm keeps up with Canon, Sony is Worst – How Good is the Fuji Service in Your Country? (POLL)

Tony Northrup investigated in a poll, which camera service is the best. The results:

  1. Olympus: 90.5% satisfaction
  2. Canon: 84.6% satisfaction
  3. Fujifilm: 84.6% satisfaction
  4. Nikon: 80.5% satisfaction
  5. Sony: 70.6% satisfaction

Speaking of Fujifilm service…

I am curious to know how satisfied you are with the service in your country.

According to feedback I got so far, I have the impression that the service in UK is probably the best in the Fujifilm world. But I also hear stories that are pretty frustrating coming from other countries.

In order to let Fujifilm know, I decided to launch a poll, which might help them to see, where there is still room for improvement.

Of course I can’t include all countries, so I will select the top 10 countries amongst FujiRumors readers.

NOTE: I have just been informed that Fuji professional service (FPS) has been launched also in Australia. Register here

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Fujifilm Claims to be Worldwide Nr. 2 in Mirrorless Market and Fujifilm GFX 50S Firmware Update Details in English

Fujifilm GFX

The Spanish site Fujistas was at the Fujifilm GFX 50R launch event. They wrote about it on their blog here (translation), and amongst the others, they shared the following tidbits:

  • Fujifilm claims to be worldwide Nr.2 mirrorless camera manufacturer
  • they demonstrated the crop capabilities of the Fujifilm GFX 100 Megapixel camera and they were extremely impressed

If Fujifilm’s statement is correct, then Fuji surpassed Panasonic and Olympus, and, considering also DSLRs, they are now 4th behind Sony, Nikon and Canon.

Also, a few days ago we shared some Chinese Fujifilm media slides that showed us the details of the upcoming firmware update for Fujifilm GFX 50S. However, we struggled a bit with the translation.

Now Fujistas shared the English version of the slide (see above). The firmware update for Fujifilm GFX50S will bring the following new functions:

  • 35mm Format Mode with GF lens and Fujinon HC lenses
  • Quick Eye-sensor response for Finder
  • Simultaneous delete for RAW and JPG
  • EVF/LCD White point color customization

Fujifilm GFX 50R BHphoto, Adorama, AmazonUS
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

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