TheCameraStoreTV Talks About Photokina 2016: “The Fujifilm GFX is Game Changing!”

TheCameraStoreTV published a 21:29 minutes Video about their Photokina visit here. They talk about many things… and they start with the most exciting announcement at Photokina: the Fujifilm GFX.

They don’t say much about the GFX, just that they were very excited about it. They noticed that the focussing is pretty quick, even though it’s just pre-production and overall they really liked the handling.

The Video includes also an interview with Sigma CEO (7:20), who predicts that mirrorless has a bright feature. And at the end (17:00) they meet up with Tony and Chelsea Northrup.

A hidden gem: get a taste of Werner Herzog at minute 14:03 :-)

Fujifilm GFX Facebook Group

Fujifilm GFX Listed for Sale for $8,500 (with lens) at Vietnamese Fuji Premium Reseller :: POLL: How Much Would you Pay for the GFX?


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Fujifilm GFX – Price

Official Vietnamese Fujifilm Premium Reseller (with Fujifilm Showroom) Phú Quang Camera has the Fujifilm GFX with GF 63mm listed for sale for 189.900.000 VND ($8,500 – €7,700) here. They also say it will ship in February 2017. – thanks to the FR-reader for the link :)

Now, I don’t think that, at this stage, Fujifilm has set a 100% final price on the GFX. The camera is still in development and Fujifilm can change the supposed price tag anytime until its launch. And as indicated by dpreview here and by Swiss Fujifilm Managers here, the camera is more likely to hit the market in Spring (early spring according to the Swiss Manager)

At the moment, the only official statement Fujifilm made is that the Fujifilm GFX will cost “way under $10,000 (exlcuding tax)“.

Well, let’s grab this occasion to launch a survey. Sure, we all want it as cheap as possible, but the poll is about how much you would spend ** maximum ** on the Fujifilm GFX + 63mm. What’s your uppermost investment limit?

Fujifilm GFX facebook Group

Articles shared earliert today on FujiRumors:

  • Nissin working a Firmware to support X-T2/Pro2 – click here
  • Well done and useful Video of Fujifilm to Explain the Fuji X-T2 AF-C Custom settings – click here
  • X-deals starting on October 15 in Europe – click here

For the Fujifilm GFX + GF 63mm lens I'd pay a ** maximum ** of...

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Fujifilm GFX: 16-bit Color Depth and available in Spring (1st Quarter of the Year) – Fuji Swiss Manager

It was one of the question that arose in the comments here on FujIRumors, and we didn’t had a clear statement by Fujifilm until now.

Well, the Swiss site recorded its Photokina hands on the Fujifilm GFX with 2 Swiss Fuji Managers on youtube here (German), and at minute 5:35 of the video the Manager clearly says it will have 16-bit color depth. They also confirm what dpreview unveiled here: the GFX will be available in spring (and then they specify 1st quarter 2017. So this means end of March). At launch 3 lenses, followed by other 3 in winter 2017. The full specs will be officially released in early/mid 1st quarter.

Although the Swiss Fujifilm manager did sound very convinced about the 16-bit color depth, I’d still take it with a grain of salt. In fact, in the comments to his GFX first look (that I shared here on FR) Rico Pfirstinger said it will have 14-bit color depth.

Rico’s Ultimate X-workshop in a Luxury Villa in Thailand
only 1 space left for English / only 2 spaces left for German

Full dpreview Interview with Fujifilm Manager T. Iida :: Fujifilm GFX will Hit the Market in Spring!


dpreview just pubished the full interview with well known Fujifilm Manager Toshihisa Iida. They talked about the Fujifilm GFX. Among the others T. Iida says here:

  • APS-C is more speed, more portability – that’s our X-series. And our medium-format is for ultimate image quality.
  • Fujifilm GFX: The challenge is how to get the light hit the sensor evenly – in the center and also at the corners. In order to achieve that we customized the microlenses . […] Also we optimized the silicon process. We spent a lot of time and resources on this kind of customization.
  • The challenges [of recording 4K Video] for every manufacturer are power and heat. And there are two ways minimize their impact. One way is to make the camera bigger. The second way is to make the video file smaller, by recording video from a cropped area of the frame. We think that it’s important to pursue the ultimate in quality, so on the X-T2 for example we tried to minimize the crop factor. Some manufacturers are offering crops of 1.5 X or 1.7X. This doesn’t help photographers at all.
  • We designed these new lenses to be future-proof. The potential resolution of these new lenses is much higher than 50MP. Our benchmark is 4700 line pairs. So the lenses can resolve at least 100MP.
  • Probably, in 2 years time, the size of the mirrorless market will exceed the market for DSLRs, globally.
  • The smartphone is not the enemy, it’s a complement to a camera. And how to enable connectivity between a smart device and our cameras is very important. We will focus on making it faster, smoother.

You can read this and much more in the dpreview interview here. They also gave us a more precise idea of when the GFX will hit the market. According to dpreview it will be spring (so late March/April at earliest)

Fujifilm GFX Facebook Group

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Save 20% on Damiens Books “Portraits” and/or “The Fujifilm X-series guide”. Use code “ilex” at checkout
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POLL ** Fujifilm GFX: Which Adapters Should Fujifilm Make First? – Vintage/Third Party MF Lenses for GFX system


You know that Fujifilm reads us. And you also know that Fujifilm plans to offer adapters for the Medium Format Fujifilm GFX. Well, let’s help them to make a decision ;)

Thyl created an interesting Poll over at the Fujifilm GFX facebook group that might be very interesting for Fujifilm:

Which lens socket adapters for the Fuji GFX would be helpful for you? Check those that made sense to you.

Do you have some more adapters on your wishlist?

Search on your eBay for:

It’s not the first time that the question about adapting vintage lenses for the Fujifilm GFX arises at the facebook group. Peter already asked here:

What are your suggestions for vintage lenses for the GFX? Asuming that the diameter of the G mount is about the size of the Mamiya 645 mount, and given the GFX short flange distance, what would be the greatest vintage medium format lenses to use?”