“Fujifilm GFX as Affordable as Possible. We Want to Expand the Use of Medium Format to Current Full Frame Users!” – Fujifilm Manager Interview

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The Interview

Cinema5d shared a 16:00 minutes long interview with Fujifilm Manager Takeshi Ueno. It is mainly focussed on video. You can see the full interview at cinema5d. A few excerpts:

  • Fujifilm thinks that their APS-C cameras satisfy 80% of its customers. But landscape photographers requested higher resolution. So they developed the GFX.
  • Target User: Professional photographers, mainly fashion or commercial, portrait photographer in photo studios or landscape and architecture stills photographers.
  • Due to the performance of the sensor (sensor readout not fast enough), it can’t shoot 4K, but Full HD. […] The camera is ment 80-90% for shooting stills. […] But with the next generation of sensor (with 100+MP), Fujifilm would like to improve video functionality, including 4K.
  • Lens linup: “The MF sensor is large, the image circle of the lenses should be big. Light need to hit the sensor in a uniform manner, so accuracy is required for the manufacturing process. They need a higher degree of design and assembly accuracy than on current lenses. We will be trying to produce this kind of lenses. […] We will mainly be developing bright prime lenses for the line-up. Special considerations are resolution and smoothness. […] Lenses are the key to bringing out the performance of the sensor, otherwise the potential of the sensor is wasted.”
  • Fujifilm is designing lenses with enough resolution for a sensor withj 100+ megapixel.
  • Currently, Medium Format is very expensive. We would like to expand the use of medium format to more people, such as full-frame users interested in medium format. For users like these, we would like to introduce it at the most affordable price possible.”


Fujifilm GFX :: “Autofocus? It’s Almost like Working with the X-system” (VIDEO)

Pål Laukli is working with a pre-production Fujifilm GFX, and in his video shared at Fujifilm Global here, he says:

  • If you are used to the X-system, then you will get used soon with the GFX.
  • Shooting tethered is possible
  • JPEG with amazing color depth, very sharp, the skin tones, and X-System feel.
  • Having worked with many different Medium Format System, it was a pleasure to see that the focussing system on the GFX is almost like working with the X-system [NOTE: he does not specify if the AF speed is similar to the one of the X-E1/Pro1, X-E2/T1 or X-T2/Pro2. But it’s safe to assume it could eventually match the speed of X-series cameras with only contrast detection AF, hence X-E1/Pro1… and franky, that alone would already be quite awesome for a MF camera].
  • All the optics delivered a special feeling.

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FIY: The footage was filmed with FUJIFILM X-T2 in 4K quality

Fujifilm Manager: “We Imagine a Smaller Fujifilm GFX with Global Shutter […] Global Shutter Will Change the Industry” (+ make Leaf Shutter Useless?)


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LuLa Fujifilm GFX Interview

Kevin Raber from Luminous Landscape had the opportunity to interview Fuji Guy Billy and Fuji Manager Makoto Oishi. You can see it here.

Some interesting aspects I can highlight for those, who are in a hurry and can’t watch the Video right now.

Adobe Support + Adapters

Billy and Oishi mentioned several times that, thanks to the Fujifilm GFX development announcement, Fujifilm can already discuss with other manufacturers and software companies and work early on supported products for the GFX.

So they say that Fujifilm is already talking with Adobe for support and that adapters are possible, even for leaf shutter lenses, made by Fujifilm or third-party manufacturers.

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Sensor Made by Sony?

Kevin asks if Fujifilm uses a Sony sensor. Billy says that the sensor is highly customized, from the microlens to the silicon process. They do not mention Sony.

Why Focal Plane Shutter + Global Shutter

Kevin also asks what about the future evolution. Will we ever see a GFX with even more megapixel.

Billy’s answer: “The focal plane shutter design allows the GFX to be expandable. So the current lenses, whatever sensor technology comes down the road, will still be capable and that’s one of the key benefits of going with the focal plane shutter.”

And what about the global shutter? Is Fuji looking at this possibility? Fuji Manager Oishi answeres: “Of course we know about the global shutter, and it will change the photography world. Of course we expect it, but currently we don’t have any ideas, because we don’t have that sensor.” Billy: “When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters.” Oishi: “We always imagine: if the GFX has global shutter, so we can imagine something new. A smaller body. And we also always imagine our X-series with global shutter.

So to me they seem quite confident about the future of the global shutter… and once it will be part of the GFX system, many out there will be happy to have invested in smaller, less complex and cheaper GF lenses due to the lack of leaf shutter, that work perfectly with the new global shutter.

have a Great Weekend Start ;)
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TheCameraStoreTV Talks About Photokina 2016: “The Fujifilm GFX is Game Changing!”

TheCameraStoreTV published a 21:29 minutes Video about their Photokina visit here. They talk about many things… and they start with the most exciting announcement at Photokina: the Fujifilm GFX.

They don’t say much about the GFX, just that they were very excited about it. They noticed that the focussing is pretty quick, even though it’s just pre-production and overall they really liked the handling.

The Video includes also an interview with Sigma CEO (7:20), who predicts that mirrorless has a bright feature. And at the end (17:00) they meet up with Tony and Chelsea Northrup.

A hidden gem: get a taste of Werner Herzog at minute 14:03 :-)

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Fujifilm GFX Listed for Sale for $8,500 (with lens) at Vietnamese Fuji Premium Reseller :: POLL: How Much Would you Pay for the GFX?


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Fujifilm GFX – Price

Official Vietnamese Fujifilm Premium Reseller (with Fujifilm Showroom) Phú Quang Camera has the Fujifilm GFX with GF 63mm listed for sale for 189.900.000 VND ($8,500 – €7,700) here. They also say it will ship in February 2017. – thanks to the FR-reader for the link :)

Now, I don’t think that, at this stage, Fujifilm has set a 100% final price on the GFX. The camera is still in development and Fujifilm can change the supposed price tag anytime until its launch. And as indicated by dpreview here and by Swiss Fujifilm Managers here, the camera is more likely to hit the market in Spring (early spring according to the Swiss Manager)

At the moment, the only official statement Fujifilm made is that the Fujifilm GFX will cost “way under $10,000 (exlcuding tax)“.

Well, let’s grab this occasion to launch a survey. Sure, we all want it as cheap as possible, but the poll is about how much you would spend ** maximum ** on the Fujifilm GFX + 63mm. What’s your uppermost investment limit?

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Articles shared earliert today on FujiRumors:

  • Nissin working a Firmware to support X-T2/Pro2 – click here
  • Well done and useful Video of Fujifilm to Explain the Fuji X-T2 AF-C Custom settings – click here
  • X-deals starting on October 15 in Europe – click here

For the Fujifilm GFX + GF 63mm lens I'd pay a ** maximum ** of...

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