Fujifilm Manager: “We Imagine a Smaller Fujifilm GFX with Global Shutter […] Global Shutter Will Change the Industry” (+ make Leaf Shutter Useless?)


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LuLa Fujifilm GFX Interview

Kevin Raber from Luminous Landscape had the opportunity to interview Fuji Guy Billy and Fuji Manager Makoto Oishi. You can see it here.

Some interesting aspects I can highlight for those, who are in a hurry and can’t watch the Video right now.

Adobe Support + Adapters

Billy and Oishi mentioned several times that, thanks to the Fujifilm GFX development announcement, Fujifilm can already discuss with other manufacturers and software companies and work early on supported products for the GFX.

So they say that Fujifilm is already talking with Adobe for support and that adapters are possible, even for leaf shutter lenses, made by Fujifilm or third-party manufacturers.

** Fujfiilm GFX Facebook Group **

Sensor Made by Sony?

Kevin asks if Fujifilm uses a Sony sensor. Billy says that the sensor is highly customized, from the microlens to the silicon process. They do not mention Sony.

Why Focal Plane Shutter + Global Shutter

Kevin also asks what about the future evolution. Will we ever see a GFX with even more megapixel.

Billy’s answer: “The focal plane shutter design allows the GFX to be expandable. So the current lenses, whatever sensor technology comes down the road, will still be capable and that’s one of the key benefits of going with the focal plane shutter.”

And what about the global shutter? Is Fuji looking at this possibility? Fuji Manager Oishi answeres: “Of course we know about the global shutter, and it will change the photography world. Of course we expect it, but currently we don’t have any ideas, because we don’t have that sensor.” Billy: “When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters.” Oishi: “We always imagine: if the GFX has global shutter, so we can imagine something new. A smaller body. And we also always imagine our X-series with global shutter.

So to me they seem quite confident about the future of the global shutter… and once it will be part of the GFX system, many out there will be happy to have invested in smaller, less complex and cheaper GF lenses due to the lack of leaf shutter, that work perfectly with the new global shutter.

have a Great Weekend Start ;)
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TheCameraStoreTV Talks About Photokina 2016: “The Fujifilm GFX is Game Changing!”

TheCameraStoreTV published a 21:29 minutes Video about their Photokina visit here. They talk about many things… and they start with the most exciting announcement at Photokina: the Fujifilm GFX.

They don’t say much about the GFX, just that they were very excited about it. They noticed that the focussing is pretty quick, even though it’s just pre-production and overall they really liked the handling.

The Video includes also an interview with Sigma CEO (7:20), who predicts that mirrorless has a bright feature. And at the end (17:00) they meet up with Tony and Chelsea Northrup.

A hidden gem: get a taste of Werner Herzog at minute 14:03 :-)

Fujifilm GFX Facebook Group

Fujifilm GFX Listed for Sale for $8,500 (with lens) at Vietnamese Fuji Premium Reseller :: POLL: How Much Would you Pay for the GFX?


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Fujifilm GFX – Price

Official Vietnamese Fujifilm Premium Reseller (with Fujifilm Showroom) Phú Quang Camera has the Fujifilm GFX with GF 63mm listed for sale for 189.900.000 VND ($8,500 – €7,700) here. They also say it will ship in February 2017. – thanks to the FR-reader for the link :)

Now, I don’t think that, at this stage, Fujifilm has set a 100% final price on the GFX. The camera is still in development and Fujifilm can change the supposed price tag anytime until its launch. And as indicated by dpreview here and by Swiss Fujifilm Managers here, the camera is more likely to hit the market in Spring (early spring according to the Swiss Manager)

At the moment, the only official statement Fujifilm made is that the Fujifilm GFX will cost “way under $10,000 (exlcuding tax)“.

Well, let’s grab this occasion to launch a survey. Sure, we all want it as cheap as possible, but the poll is about how much you would spend ** maximum ** on the Fujifilm GFX + 63mm. What’s your uppermost investment limit?

Fujifilm GFX facebook Group

Articles shared earliert today on FujiRumors:

  • Nissin working a Firmware to support X-T2/Pro2 – click here
  • Well done and useful Video of Fujifilm to Explain the Fuji X-T2 AF-C Custom settings – click here
  • X-deals starting on October 15 in Europe – click here

For the Fujifilm GFX + GF 63mm lens I'd pay a ** maximum ** of...

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Fujifilm GFX: 16-bit Color Depth and available in Spring (1st Quarter of the Year) – Fuji Swiss Manager

It was one of the question that arose in the comments here on FujIRumors, and we didn’t had a clear statement by Fujifilm until now.

Well, the Swiss site digitec.ch recorded its Photokina hands on the Fujifilm GFX with 2 Swiss Fuji Managers on youtube here (German), and at minute 5:35 of the video the Manager clearly says it will have 16-bit color depth. They also confirm what dpreview unveiled here: the GFX will be available in spring (and then they specify 1st quarter 2017. So this means end of March). At launch 3 lenses, followed by other 3 in winter 2017. The full specs will be officially released in early/mid 1st quarter.

Although the Swiss Fujifilm manager did sound very convinced about the 16-bit color depth, I’d still take it with a grain of salt. In fact, in the comments to his GFX first look (that I shared here on FR) Rico Pfirstinger said it will have 14-bit color depth.

Rico’s Ultimate X-workshop in a Luxury Villa in Thailand
only 1 space left for English / only 2 spaces left for German

Full dpreview Interview with Fujifilm Manager T. Iida :: Fujifilm GFX will Hit the Market in Spring!


dpreview just pubished the full interview with well known Fujifilm Manager Toshihisa Iida. They talked about the Fujifilm GFX. Among the others T. Iida says here:

  • APS-C is more speed, more portability – that’s our X-series. And our medium-format is for ultimate image quality.
  • Fujifilm GFX: The challenge is how to get the light hit the sensor evenly – in the center and also at the corners. In order to achieve that we customized the microlenses . […] Also we optimized the silicon process. We spent a lot of time and resources on this kind of customization.
  • The challenges [of recording 4K Video] for every manufacturer are power and heat. And there are two ways minimize their impact. One way is to make the camera bigger. The second way is to make the video file smaller, by recording video from a cropped area of the frame. We think that it’s important to pursue the ultimate in quality, so on the X-T2 for example we tried to minimize the crop factor. Some manufacturers are offering crops of 1.5 X or 1.7X. This doesn’t help photographers at all.
  • We designed these new lenses to be future-proof. The potential resolution of these new lenses is much higher than 50MP. Our benchmark is 4700 line pairs. So the lenses can resolve at least 100MP.
  • Probably, in 2 years time, the size of the mirrorless market will exceed the market for DSLRs, globally.
  • The smartphone is not the enemy, it’s a complement to a camera. And how to enable connectivity between a smart device and our cameras is very important. We will focus on making it faster, smoother.

You can read this and much more in the dpreview interview here. They also gave us a more precise idea of when the GFX will hit the market. According to dpreview it will be spring (so late March/April at earliest)

Fujifilm GFX Facebook Group

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