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Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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List of 18 Fujinon Lenses with 6.5 stops IBIS on Fujifilm X-T4, Sony A7RIII vs Fuji X-T4 vs Gimbal IBIS Quick Test, X-H1 vs X-T4 IBIS Unit Size

Fujifilm has disclosed the full list of lenses that will get up to 6.5 stops on thanks to the Fujifilm X-T4 IBIS. You can see the comparison table below.

You will also find a picture of the X-H1 and X-T4 IBIS unit side by side.

As a little bonus, go to minute 1:46 of the video below, to see the pre-production IBIS of the X-T4 compared to the one of the Sony A7III and the X-T4 used on a gimbal.

And there is one more video comparison below, that starts from 4:37.

Of course the gimbal wins. When it comes the to the Sony A7RIII vs Fujifilm X-T4 comparison, the Fujifilm X-T4 is clearly superior, but we know that from the X-H1 already.

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Fujifilm X-T3 Firmware Update in Spring/Summer will Bring “a Significant Number” of Fujifilm X-T4 features to X-T3

We just had to debunk a rumor, about an imminent arrivial of Fujifilm X-T3 firmware 4.0.

We confirm, the firmware is NOT coming soon, hence the screenshot you see in this post with the firmware update list, is 100% fake. Fujifilm is NOT currently editing the firmware page to release a new firmware very soon.

Here is the rumor we received from sources (thanks):

  a significant number of the new features in X-T3 successor will be introduced to X-T3 via firmware updates in the spring/summer

So, there will be eventually one, but the wait is definitely longer, and Fujifilm is NOT editing their firmware page right now, as the firmware has still to be developed. So no need to format your SD-Card, fellow X-T3 users ;).

But the day the firmware comes, what could be the features? Easy to upgrade should be:

  • digital image stabilization
  • new film simulations Classic Negative and Bleach Bypass
  • AF Range limiter, Clarity adjustment, handheld HDR feature
  • 240 fps

But that’s all just speculation from my side. Nobody knows the precise features yet.

The Fujifilm X-T4 will be announced February 25/26 (depending on your time zone here)

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Fujifilm X-T4 Announcement February 26 at 2PM Tokyo Time / Midnight in New York / 6 AM Berlin Time

Hey folks,

Fujifilm confirmed our rumors, and announced the Fujifilm X-T4 announcement for Febuary 26 at

  • Toyko: 2 PM of February 26
  • New York: the midnight of February 25/26
  • San Francisco: 9 PM of February 25
  • Berlin: 6 AM of February 26

So definitely grab some coffee guys ;).

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Fujifilm X Summit Today 3 PM New York Time: What we Expect, What Not and We Hope

On February 4, at 3PM New York time, there will be the Fujifilm X Summit in London.

Of course there will be a live stream here on FujiRumors at:

  • NEW YORK – 3 PM of February 4
  • BERLIN – 9 PM of February 4

So what can we expect, what not, and what are our hopes? Let’s go through it:

WHAT WE EXPECT

We will definitely see the Fujifilm X100V coming. The first Fujifilm X100V leaked image is already out, and so are the full X100V specs, which for your convenience we have compared side by side with Fujfiilm X100F.

WHAT WE DON’T EXPECT

According to our sources, the final announcement, with full specs and pre-orders, for the Fujifilm X-T4 will be on February 26.

I don’t know, though, if there will be some sort of “Fujifilm X-T4 development announcement“, as it happened with the Fujifilm X-Pro3 back at the second Fujfiilm X Summit. So they could show us a Fujifilm X-T4 prototype, but don’t disclose any of the specs. That’s always a possibility.

Also, we don’t expect any Fujifilm GFX camera, as there will be none coming in 2020.

WHAT WE HOPE

Exactly one year after the first Fujifilm X summit in Dubai, where Fujifilm officially asked us which X lenses we want next in this survey, I think it would be high time to give us also a new roadmap. But I don’t know if there will be one. Or if they will wait for the Fujifilm X-T4 announcement to disclose it to the world.

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