We did talk about the top 10 most important cameras of Fujifilm in the last 10 years.
But not all was successful that Fujifilm did.
So why did some cameras fail? Bad timing? Bad specs? Too strong competition? Killed by Kaizen? Complicated usability?
Let’s look into it today, because knowing the errors of the past, will help to avoid to make the same errors in future.
Let’s start!
Fujifilm published its financial results for Q3 of fiscal year 2021 (April 1, 2021 – March 31, 2022).
Great sales for the Instax products and a special mention also to the strong performance of digital cameras, especially the Fujifilm GFX100S. Down below all the details.
Feb.2.2022
FUJIFILM Corporation
FUJIFILM Corporation has identified a firmware incompatibility between specific X and GFX series cameras listed below. This incompatibility can result in macOS users being unable to directly access files if they were initially saved to SDXC memory cards in-camera.
To address this anomaly, Fujifilm is creating a firmware patch, which is expected to be available for free download by X Series and GFX System users soon.
In the interim, please review the following information carefully for further information and recommended next steps.
Fujifilm published a new episode of their secret development story.
This time they talk about Fujinon lenses, more precisely about AF motors, lens perfection vs lens character and also about optical image stabilization.
They also explain why they removed the OIS switch on some lenses, and that the notion that you should always turn it off when shooting on a tripod is no longer accurate.
This is something we already said in the past, but Fujifilm goes a bit more in depth about it today. However, this is all automatically Google translated by YouTube, so while I did my best to try to get it summarized for you guys (with my son trying to climb on me while I was reading and typing), if any FR-reader has some skills in Japanese and would like to sum it up better for us, feel free to do so and share your recap in the comments down below or via email at fujirumor@gmail.com.
You can see the full video down below.
The Fujifilm X mount Zeiss Touit Trinity is right now in offer with up to $150 savings.
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So what can we look forward to in 2022?
Well, here are the 10 things we can be sure to enjoy this year (even if some of them are “just” rumors until now).
Ok, I can hear your questions:
Well, some of those questions I think Fujifilm managers quite categorically already answered in the past, such as the monochrome questions and full frame question. But hey, managers also categorically said that X mount is not compatible with IBIS, and look, at the end we got IBIS, and it is even one of the best in the industry.
I am also working on some other of those questions, and I already have first answers that I won’t share just yet as I want to have it not only twice, but multiple confirmed. I can’t go wrong when I share certain things ;).
But we will talk about all that soon enough.
What I would like from you now, is that you share your top wishes for 2022 in the comments. Anything goes, as long as it has something realistic to it. So for example, wishing for an X-E5 when we just got an X-E4 is not very realistic. Also a big and heavy Fujinon XF600mmF2 probably won’t make much sense, unless you would pay any amount for it and train a lot to be able to carry it around.
Other than that, from cameras to firmware or lenses… whatever your heart desires and wishes, feel free to share it in the comments down below.
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Fujifilm X-H2 Rumors Recap
Since apparently the topic of most interest also for 2022 is the Fujifilm X-H2, here is a recap of rumors we have shared so far in 2021.
… will be a whole lot of fun, trust me… just follow FR if you want to know more ;).
Our social media and pages have reached new heights compared to 2020.
And also our facebook groups grew massively compared to 2020.
In 2022 we will have for sure a very wild ride here on FujiRumors.
But before we jump on the 2022 rumor-rollercoaster, let’s look back at how things went in 2021.
And I tell you this: I will be BRUTAL to myself, because out of the 5 wrong rumors, I personally consider only 1 really wrong. Why? Well, read my notes at the bottom of the article and I think you’ll agree with me.
Note: if you wonder where the “Sigma X mount lenses coming in 2021” rumor is, well, that was a rumor we shared back in 2020, hence it is not in this list. The rumor however has been sort of confirmed a few months later by Sigma itself, who literally wrote on their social media “we may see some X mount Sigma lenses in 2021“. And after tons of teasers, even the Sigma CEO himself confirmed X mount glass is coming. Sure, I consider this a wrong rumor shared in 2020, but it is clear to me that once again it’s the parts shortage that forced Sigma to adjust their schedule.
With that out of the way, here is the 2021 rumor check:
The worldwide chip shortage and the camera high demand is pushing the next stock shipment for the brand new Nikon Z9 to October 2022 according to various Japanese retailers as reported by SonyAlphaRumors.
We are talking about a flagship camera, on which Nikon totally relies on to recover from their dramatic market share decline (Nikon is behind Fujifilm in the mirrorless camera market and with DSLR included is way behind Sony and Canon).
Moreover, SAR also says that Sony has postponed most of their new camera launches to the second half 2022.
So the fact that Nikon won’t be able to ship the latest orders of their single most important camera for many months to come should put all camera manufacturers into high alert, even Fujifilm.
If the chip shortage is really going to last that long, then I wonder how this will affect also planed Fujifilm announcements for 2022.
And here is where we have to talk about the Fujifilm X-H2.
We know one thing for sure (thanks to our sources): the next camera Fujifilm will launch is the Fujifilm X-H2.
Let me say it again: no other X series camera is planed between now and the Fujifilm X-H2.
Considering that the last “real” X series camera announcement was the Fujifilm X-E4 back in January 27 (I refuse to consider the Fujifilm X-T30II a “new” camera, as it basically just an X-T30 on firmware steroids, and the Fujifilm X-T3WW is an X-T3 without charger), we are now waiting since almost 1 year for a new X series camera to come.
That’s a whole lot of time.
Given the long wait, I hope Fujifilm was somehow also able to organize enough chips for the Fujifilm X-H2 in order to announce it as soon as possible, ideally in early 2022 (as most of you speculate).
And considering how important the Fujifilm X-H2 is for Fujifilm, I am sure they’ll do everything they can to release the X-H2 as soon as possible.
But these are crazy times, and I highly doubt Fujifilm has at this point set any solid announcement date for the Fujifilm X-H2 yet.
And quite honestly, would anybody of us be surprised if the Fujifilm X-H2 would materialize only in the second half 2022? I guess not, considering the circumstances.
But let me be clear at this point: I still hope for an early 2022 announcement for the X-H2. It’s not a rumor, just a hope. I just say that if it would come later, I personally would not be overly surprised by that, even if that would mean that Fujifilm hasn’t launched a new X series camera in 1.5 years or more.
If the chip shortage would force Fujifilm to postpone the launch of the Fujifilm X-H2, then I hope that they will at least make some sort of “development announcement” as they did for the Fujifilm X-Pro3.
In fact they partially already did it also for the Fujifilm X-H2 when they said that in 2022 there will be a stacked BSI X-Trans sensor for Fujifilm APS-C cameras. Sure, the X-H2 was not mentioned, but trust me, the Fujifilm X-H2 will be the first X series camera to sport such a sensor.
But that’s not enough.
In case of a longer delay (which I hope won’t happen), my hope is that Fujifilm will make a more solid and concrete Fujifilm X-H2 development announcement, in which not only they could show us mock-ups (as they did with the X-Pro3), but also give us a more solid date as far as the announcement goes.
For many professional photographers, having a perspective on where a certain system is going and developing, can be a reason to stick or switch to that system (or away from it). Hence, Fujifilm can’t keep silent for too long on the Fujifilm X-H2 front.
Sure, FujiRumors can contribute a bit to keep the buzz going thanks to the rumors shared by our sources, which help to keep confidence in the X series future (and hence keep people into the system and making others curious about it). Just take a look at the rumors below, and you’ll understand that Fujifilm is planing big things for 2022. But at some point also Fujifilm has to come forward more decisively than they already did.
With all that said, I hope there won’t be any need for a development announcement and that the Fujifilm X-H2 will come soon enough.
Fujifilm X-H2 Rumors Recap
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