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Latest Fujifilm Financial Results: Strong Performance (+19% YoY) thanks to Instax and Digital Cameras


Fujifilm published its financial results for Q3 of fiscal year 2021 (April 1, 2021 – March 31, 2022).

Great sales for the Instax products and a special mention also to the strong performance of digital cameras, especially the Fujifilm GFX100S. Down below all the details.

Overall Summary

Performance rose sharply as revenue surged 19.0% year-over-year and operating income increased by 2.5 times year-over-year. This was due to strong sales of newly launched instant photo systems and digital cameras, in addition to a steady sales recovery of color photographic paper as well as broadcast and cinema lens from COVID-19 impact.

Consumer imaging: Revenue ¥173.0 billion (up 19.8% YoY)

In addition to the recovery from COVID-19 impact, revenues surged YoY on solid sales of instant photo systems and dry minilabs / materials for retailers in the U.S. New products launched in 2021 include the instax mini 40 in April, the instax Link WIDE smartphone printer for use with wide-format film in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.

Professional imaging: Revenue ¥87.2 billion (up 17.4% YoY)

Sales of the large-format mirrorless digital camera FUJIFILM GFX100S fared well as it gained a high reputation in the market for realizing the highest resolution of about 100 million pixels. Additionally, the FUJIFILM GFX50S Il equipped with 50 million-pixel image sensor was released as a brother model in September 2021, which resulted in the GFX user base expansion. In November 2021. we launched the FUJIFILM X-T30 II mirrorless digital camera, the latest model of the X Series, which delivers premium image quality despite being compact and lightweight. Revenue climbed as sales of broadcast and cinema lenses, which had been hit by a drop in demand due to the COVID-19 pandemic, began to pick up. Sales in the monitoring / measurement field, including long-range surveillance cameras and 13 machine vision lenses, also fared well.

More Detailed

As a result of strong sales of new instant photo systems and digital cameras, which were launched in succession, and also the steady sales recovery of color photographic paper and broadcast and cinema lens from the impact of the COVID-19 pandemic, revenues increased by 19.0% year-over-year to ¥260.2 billion, and operating income increased 2.5 times year-over- year to ¥34.7 billion.

In the consumer imaging field, steady sales of instant photo systems and dry minilabs/materials for retailers in the U.S. drove revenue higher. New products launched in 2021 include the instax mini 40, the instax series’ new entry-model, which supports the mini-format film in April, the instax Link WIDE smartphone printer, which supports wide-format film, in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.

In the professional imaging field, new digital cameras all gained a high reputation and sales remained strong, including the large-format mirrorless digital camera FUJIFILM GFX100S, which realized the highest resolution of 100 million pixels, the FUJIFILM GFX50S II, equipped with 50 million-pixel image sensor, released in September 2021 as a brother model, and the FUJIFILM X-T30 Il mirrorless camera, which is the latest model from the X Series released in November 2021. Revenue was significantly higher than the previous vear as sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, and sales of lenses in the monitoring / measurement field, includina long-range surveillance cameras and machine vision lenses, fared fell.


We will continue to offer attractive products by realizing the highest image quality through the GFX Series and the best balance between image quality and size through the X Series.

via Fujifilm