Photokina 2020 Canceled due to Coronavirus Outbreak and Postponed to May 2022

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Due to the Coronavirus outbreak, Photokina 2020 has been canceled and postponed to May 2022. Down below you can read the press release.

You might remember, how back in December, FujiRumors told you that Fujifilm will not be at Photokina in May 2020. A few weeks later, Fujifilm confirmed our rumor. So, the news today won’t be relevant for Fujifilm shooters, but it is for the photography industry as a whole.

Interesting to note, that unlike announced earlier, Photokina will skip again a year, and we will have to wait 2 years for the next event.

Photokina Press Release

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China Says FUJIFILM Drug Avigan Works Against Coronavirus COVID-19 and Shares Jump up 15%

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Fujifilm shares jumped up 15% in a single day, after the Chinese government has officially recommended the use of Fujifilm’s drug AVIGAN to fight the coronavirus.

Zhang Xinmin, director of the science ministry’s China National Center for Biotechnology Development, says:

“It has a high degree of safety and is clearly effective in treatment”

According to TheGuardian, the medicine was test on 340 patients.

Patients who were given the medicine in Shenzhen turned negative for the virus after a median of four days after becoming positive, compared with a median of 11 days for those who were not treated with the drug, public broadcaster NHK said.

In addition, X-rays confirmed improvements in lung condition in about 91% of the patients who were treated with favipiravir [another name for Avigan], compared to 62% or those without the drug.

Just a few weeks ago, the Japanese Health Minister Katsunobu Kato recommended Fujifilm’s Avigan drug to treat the Coronavirus. But the health ministry now specified:

But a Japanese health ministry source suggested the drug was not as effective in people with more severe symptoms. “We’ve given Avigan to 70 to 80 people, but it doesn’t seem to work that well when the virus has already multiplied,” the source told the Mainichi Shimbun.

As you know, FujiRumors lives in North Italy, currently the COVID-19 hot spot. An efficient cure would be the fastest way out of this. Let’s hope Fujifilm or somebody else will deliver that quickly.

via theguardian via asia.nikkei via via reuters via japantoday via bioworld via bloomberg

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Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

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DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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EXCLUSIVE: Fujifilm Working on Fujinon XF 70-300mm X Mount Lens

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Fujinon XF 70-300

Hey guys… I have something to tell you ;).

Do you remember, when Fujifilm launched a public survey about future lenses? Well, among all the options there was an XF80-300 lens.

Well, I have an update for you.

According to our sources, Fujifilm is working on a Fujinon XF 70-300mm lens (not XF 80-300, as the official Fujifilm survey showed).

In Full Frame, the Fujinon XF 70-300mm will be about a 100-460mm lens, so you can compare it something like the Sigma 100-400mm.

Makes sense to me: it’s the logical follow up the XF16-80mm f/4.

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Fujifilm X/GFX Savings – 2 Weeks Left

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The Fujifilm X/GFX continue until March 29.

X Deals

GFX Deals

eBooks

  • RockyNook – save 40% on any book, any version, using coupon code “FUJIRUMORS40
  • RockyNook – save 40% on any e-book, using coupon code “FUJI40

Software

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

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