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Fujifilm Confirms they Will Not be at Photokina 2020 as it “Does not Fit with Timing of Our Exciting New Products Launch”


Last week FujiRumors told you that Fujifilm will not be at Photokina in May 2020.

Pressed by questions, Fujifilm now had to come out publicly about it, and confirmed to Petapixel that:

After considering exhibiting from an overall perspective, including the launch timing of several exciting new products next year, our sales promotion plans, and cost effectiveness, we have decided not to take part in photokina 2020. We will continue to engage with our customers through other avenues including hands-on, interactive events, increasing opportunities to demonstrate the outstanding value and capability of our products and services directly to users, and strengthening the digital presence of our products. The number one priority for Fujifilm is and always will be our customers, and we will continue to make decisions based on the best ways to engage with our community.

Of course there is the sentence, that Photokina in May 2020 does not fit wit the “launch timing of several exciting new products next year“. If that’s correct, don’t expect any exciting announcements in May.

But the main reason for this is one, and only one: save money.

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