Fujifilm Manager Interview: Why no IBIS/OIS on X100V, Expected to Sell Better than X100F, USA Biggest Market and More
DPReview interviewed Fujifilm Chief Designer Maszumi Imai and Senior Manager Shinichiro Udono.
They talk about the Fujifilm X100V.
- Fujifilm X100V: BHphoto / AmazonUS / Adorama / Focuscamera
Here are some excerpts:
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Fujifilm X-T4: Would You Buy it Based on Current Rumors? – VOTE NOW
Now that the Fujifilm X-T4 has leaked, in form of images but also all the specs, the question is: do you consider buying the Fujifilm X-T4?
I launched several survey, based on which camera you currently own.
- Fujifilm X-T4: BHphoto / AmazonUS / Adorama / FocusCamera
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→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

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How to Create a Fake Firmware 4.00 Rumor in less than 1 Minute :)
Yesterday a fake X-T3 firmware 4.00 screenshot was circulating on the web.
I told everybody it’s a fake, and nobody at Fujifilm is currently editing the firmware page to get it ready for an imminent release.
We also set things straight, by saying that a firmware update for the X-T3 is in the works, but it won’t be out before spring or maybe even summer.
But some of you still didn’t believe me, as the screenshot looked so realistic.
So, I took about 1 minute of my life, and created a fake firmware 4.00 myself, so you can see it is indeed a super easy fake to make.
I hope this ends the discussion one time and forever.
Guys, FujiRumors will always treat you with respect, and work hard to give you accurate information. So here you are in 100% fake clickbait rumor free zone ;).
Fujifilm X-T3 Firmware Update in Spring/Summer will Bring “a Significant Number” of Fujifilm X-T4 features to X-T3
We just had to debunk a rumor, about an imminent arrivial of Fujifilm X-T3 firmware 4.0.
We confirm, the firmware is NOT coming soon, hence the screenshot you see in this post with the firmware update list, is 100% fake. Fujifilm is NOT currently editing the firmware page to release a new firmware very soon.
Here is the rumor we received from sources (thanks):
a significant number of the new features in X-T3 successor will be introduced to X-T3 via firmware updates in the spring/summer
So, there will be eventually one, but the wait is definitely longer, and Fujifilm is NOT editing their firmware page right now, as the firmware has still to be developed. So no need to format your SD-Card, fellow X-T3 users ;).
But the day the firmware comes, what could be the features? Easy to upgrade should be:
- digital image stabilization
- new film simulations Classic Negative and Bleach Bypass
- AF Range limiter, Clarity adjustment, handheld HDR feature
- 240 fps
But that’s all just speculation from my side. Nobody knows the precise features yet.
The Fujifilm X-T4 will be announced February 25/26 (depending on your time zone here)
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