Fujinon XF Lens Roundup: The Travel King, The Pancake Experience, Best Astrophotography Lenses and More

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One of the privileges I have running FujiRumors, is that I get to (virtually) meet thousands of Fujifilm X shooters every year.

I get all sorts of questions, feedback, ideas, feature requests and more.

I really try to do my best to answer you all, and one of the things I really enjoy, is that I can give additional exposure to Fujifilm X and GFX shooters out there, by sharing roundups like this.

Sure, it’s a hell of a work, but I feel it’s a nice way I can give back something to the FujiRumors community, which is always so numerous and wonderfully active here.

The content to share is still massive, so I stepped a bit on the gas, and, in addition to the mixed zone I have shared recently, here is another dedicated Fujinon lens roundup… and more will come.

Fujinon Roundup

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Why I Love Fujifilm, My Professional Switch to Fujifilm, 5 Reason to Choose Fujifilm, Sell All Sony to go Fujifilm? and More – miXed Zone

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This Saturday I have a mixed roundup for you, dedicated to switch stories, love declarations, letters to Fujifilm and more.

So, if you are having a rainy day like we have here in my home, and hence decided to stay at home, then you might enjoy spending a bit of your time checking out the content down below.

The Big Roundup

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LEAKED: Fujinon XF 50mm f/1.0 Press Text – World’s First F1.0 Autofocus Mirrorless Lens!

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The full press text for the Fujinon XF50mm f/1.0 have been leaked by nokishita. You can read it down below.

As FujiRumors reported a few days ago, the Fujinon XF50mm f/1.0 will be announced on September 3 and there will of course be a live blogging covering the event on FujiRumors.

Don’t miss it… we are going to have fun :).

Press Text

World’s First F1.0 Autofocus Lens for Mirrorless Cameras

As the world’s first autofocus F1.0 lens made for any mirrorless system, including full-frame, XF50mm F1.0 brings more light to the sensor than any previous XF lens, making it possible for the autofocus to operate at -7EV luminance level. The previous limit of -6EV luminance level was achieved using lenses with a maximum aperture of F1.4, X Series users now have fast and precise low-light autofocus, even in near-darkness. With the added benefits of on-sensor Phase Detection Autofocus (PDAF), Face/ Eye AF and a powerful DC motor, precise and fast autofocus at shallow depths of field is now a possibility.

Incredibly Shallow Depth-of-Field

The XF50mm F1.0 R WR consists of 12 lens elements in nine groups and also contains one aspherical element and two ED elements to achieve optimum control of spherical aberration. Used at or near to its maximum F1.0 aperture, XF50mmF1.0 R WR can produce an astonishingly narrow depth-of-field. Its precision-engineered, rounded diaphragm produces large, smooth bokeh for a professional look, allowing photographers to create portraits with a striking simplicity and an almost three-dimensional quality with wonderful edge-to-edge sharpness. Photographers can use this new power in selective focus to keep only the subject’s eyes in focus and make captivating close-up character studies. But it’s not just for portraits. Take this lens out onto the street or into a lifestyle session and one can turn cluttered locations into clean backdrops with unrivaled subject separation.

Great in low-light

The very wide maximum aperture on XF50mmF1.0 R WR means there are more options when it comes to making images in low-light conditions. At night, or in darkened interiors, XF50mmF1.0 R WR offers the widest apertures yet seen on an XF lens, allowing more light to be drawn in to make an image. XF50mmF1.0 R WR lens also easily achieves fast shutter speeds that freeze movement and keep ISO settings lower for detail-rich results. Alternatively, combine high ISO settings with the F1.0 aperture for incredible versatility and use in other low-light applications like astrophotography.

Precise Focus

To make the most of its super-shallow depth-of-field, focusing must be precise. As a result, XF50mmF1.0 has a focus ring that is eight times more accurate than any previous XF lens. This makes it possible to change the focus from the minimum focusing distance to infinity very precisely. For this, XF50mm F1.0 R WR uses 120o of rotation in its focusing ring to let users focus manually without error – and achieve accurate focus when using an X Series camera’s Focus Peaking and Focus Assist modes. The 120o of rotation also makes autofocus movements notably precise and deliberate, while the lens’s engineering is designed to minimise focus shift effects when making images.

Weather resistant

This lens is sealed in 11 locations to protect against moisture and dust, as well as being capable of use in temperatures down to -10°C

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via nokishita

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Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

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The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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