BREAKING: Fujifilm Working on Fujinon XF23mm f/1.4 MKII

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According to our sources, Fujifilm is currently working on the Fujinon XF23mm f/1.4 MKII.

I am sure this rumor will make many of you very happy.

I own the original XF23mm f/1.4, which was the lens I used to take the very first image of my newborn son. And although my love goes to my XF35mmF1.4, which you can see in action here in Barcelona (one of my most liked images in Instagram), I find my XF 23mmF1.4 to be incredible versatile and hence I keep and use it with joy.

But as I told you earlier today, Fujifilm is working on two MKII lenses. And while the XF23mmF1.4 MKII was an easy call, personally I was a bit more surprised by the second MKII lens.

Which one it is will be shared very soon in a dedicated article, as I would like to organize the discussions in separated posts, to avoid confusion in the comments. I predict the second lens will generate more debates.

I am writing the article right now. Get ready for it :).

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BREAKING: Fujifilm Working on Two More Fujinon MK II Lenses

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Thanks to the immense kindness of one of our sources, we can now tell you that Fujifilm is working on two more MKII lenses.

The source also told FujiRumors which lenses will be updated.

Which ones?

I won’t let you wait and drop it all today. I’ll just give you guys time assemble here on FujiRumors and then I’ll let you know everything.

In the meantime, feel free to let us know in the comments which lenses you’d like to get updated.

Here are the latest and newest Fujinon lenses so far.

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Camranger Adds Fujifilm GFX100S Support

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Camranger has added support for Fujifilm GFX100S with firmware 9 on the Camranger 2. You can read more details here.

Camranger products are sold at BHphoto here, AmazonUS here and Adorama here.

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Last Day to Save $500 on GF Lenses

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GFX Lens Deals

This is the last day to save $500 on the following Fujinon GF lenses:

* save $500 – ends April 18 – After purchase of your GF lens, go to this page to claim your money back

The Magic of Black & White

Fellow Fujifilm shooter Andrew Gibson has just now published the 11th anniversary edition of his popular book “The Magic of Black & White“. For this occasion, Andrew has completely rewritten it and added new photos and lots of new material. Most of the images inside the book have been taken with a Fujifilm X-T1 and Fujifilm X-T2 camera.

The book is now available with a launch discount. You pay $10 instead of $14 until April 30.

Also, you can buy The Magic of Black & White and The Black & White Landscape together for just $14 (normal price $18).

Check out more details at The Magic of Black & White.

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VISION 2023: Fujifilm’s New Medium-Term Management Plan Gives Up Dreams to Beat SONY and CANON?

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Fujifilm has launched its medium-term management plan called VISION2023.

It’s clear that their focus is on the healthcare business and quite frankly the mention of its imaging division at the very end of the press release you can read below, feels more like a mandatory half-hearted addendum.

That’s totally different compared to their VISION2019 plan that Fujifilm published in 2017 here, where they literally wrote:

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