The Viltrox 56mm f/1.2 PRO for Fujifilm X will be coming September 1st, according to an information I have received from an anonymous source with nickname (THANKS).
On August 30, Fujifilm will implement yet another price increase in the USA, affecting a wide range of X, GFX, and Instax gear.
This marks the second price hike this month, following the one that already took effect on August 1.
Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.
GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs) *note: the GF120mm is sold by third party sellers
Some gear at Amazon is sold at even lower price than the original launch price.
XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff) shipped and sold by Amazon.com with free 30 days return policy
XF70-300mm – $759 (currently $899 – was $799 pre-tariff) shipped and sold by Amazon Japan
XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff) shipped and sold by Amazon Germany
I’m not sure whether import taxes apply when ordering gear from Amazon Germany or Japan. What I do see is that Amazon lists free shipping—but to be safe, double-check at checkout to avoid any unexpected import fees. In any case, we always recommend using your local Amazon branch—for our US readers, that means Amazon USA.
With that said, below you’ll find the complete list of upcoming price increases.
Our sources told us already last year that the Ricoh GR IV would come in 2025. Well, technically we told you it would come earlier in 2025, and in fact the Ricoh GRIV was disclosed a couple months ago already. But it was only a development announcement. The full announcement just happened yesterday. So yes, I still regard this as a wrong rumor (development announcement is not a full announcement), but at the same time I trust the source.
Well, at this point we remind you that according to the same source, Ricoh is also planing to launch the Ricoh GR IV monochrome. It was originally planed for 2025, but I would not be surprised if there would be a delay due to the huge pre-orders the GRIV is getting right now.
Fujifilm – Wake Up
Yes, the Ricoh GR IV is now here and it enjoys absolutely stellar pre-orders.
At this time Fujifilm has not really a camera to compete with the Ricoh GR IV, because the Fujifilm X100VI might share the fixed lens concept with it, but for the rest I think it appeals to other people: those who appreciate a viewfinder, tactile controls, vintage aesthetic, whereas the Ricoh GR IV is all about being as portable as possible.
The true competitor would be the Fujifilm X80, but Fujifilm has so far never bothered to give the Fujifilm X70 a second chance (the Fujifilm XF10 is not the X70 successor). And in my view that’s an error. The Ricoh GRIV proves that pocketable and powerful fixed lens cameras are enjoying a revival, and Fujifilm is missing out on it.
So, dear Fujifilm, come out with the Fujifilm X80 as quickly as you can!
And while it’s true that the Ricoh GRIV pre-orders are great, I dare to predict that the Ricoh GRIV M (Monochrome) will match or even exceed those pre-orders.
Look, initially I was skeptical about a Monochrome Fujifilm. But after I have seen how even the Pentax K-3 III monochrome DLSR sold like hot cakes (so much so that they had to suspend pre-orders as we reported here), I concluded that the market for monochrome cameras is far from being saturated.