[:: UDPATE ::] KAIZEN: Fuji X100/S will get electronic shutter and Classic Chrome, too… according to pocket-lint!


X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro

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[:: UPDATE :: pocket-lint corrected the sentence and now says:  “An update to bring such features to both the X100 and X100S models hasn’t been confirmed – but we wouldn’t entirely rule out the possibility.”]


Pocket-lint put its hands on the brand new X100T… and they are “blown away” by it. The electronic rangefinder viewfinder, the real time parallax correction, the sexy look…

But there was one sentence that grabbed my attention more than any other:

In addition there’s a new Classic Chrome Film Simulation mode and 1/32,000th sec electronic shutter that are new to the series. A firmware update will see these made available in both X100 and X100S models soon.”

Wishful thinking or did a Fuji-rep drop this information into conversation? Is it possible that even the almost 4 years old classic X100 will get such a big firmware update? Or did pocket-lint simply confuse it with the upcoming X-T1 firmware?

work in progress ;),

Graphite Silver X-T1USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore AUSTRALIA: CameraPro
X-T1 + XF 18-135 WR: USA: BHphotoAmazonUS / Adorama /

Instax Rules Them All: massive sales of Fuji’s instax film. Instax Cameras sell better than Fuji X-T1 and Sony A7r!

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Who said that film is dead?
Who said that instax cameras are dead?
And tell me, who said that Fujifilm makes beautiful cameras ;-)?

Over the last weeks we’ve checked the various AmazonUS rankings to see the pre-orders of the latest X-series cameras. We saw that the Fujifilm X30 is having a hard time in the P&S ranking, while both X100T colors quickly reached the higher end of the same ranking. Also the graphite X-T1 had a good start at the CSC ranking, and, altough $200 more expensive than the black version, at the moment the graphite-silver body is selling better than the black one at AmazonUS.

But there is one Fujifilm camera, that rules them all: the Instax Mini 8… and I’m not kidding! This Instax camera is stable at the very top of the OVERALL AmazonUS camera & photo ranking, second only to the GoPro.

And if you think that the AmazonUS ranking is not reliable, or that they “cook” the data (I don’t know why they should do that), here is what I’ve heard and I consider absolutely reliable:

The demand for instax film is very high, especially in Asia. In fact it is so high that there is not much instax Film left for N.America and if it runs out of stock it could need a couple of moths before stores will be ready to ship the next batch of film.

Instax are winners! That’s why Fujifilm continues to develop new models. The latest one is the new INSTAX WIDE 300 camera, launched along with the X100T and graphite Fujifilm X-T1. My personal favorite is still the Instax Mini Neoclassic 90, launched about a year ago.

The success of the Instax cameras pushes, at the same time, the sales of Instax Film. And the earnings are used for developing the X-line, at least according FR-reader “rf”, who said in the comments: “I was talking with one of the Fuji Guys at an event a while back and he confirmed that Instax is where Fuji is making all their money in photography and it is in fact fueling the development cost of the X cameras.

But also X-shooters could have a good reason to buy Instax Film. In fact, you can connect the latest Fuji X cameras directly to the Instax SHARE Smartphone Printer SP-1 and print your shots just a few seconds after you’ve pressed the shutter button… btw, Fujifilm, direct Instax Printer support would be a nice feature to have also on my “old” X-E2. Time for a little bit of Kaizen.

So, APS-C? Full Frame? Medium Format?… no, it’s Instax that spanks them all, Zack ;-)!


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NEW shutter on the graphite Fujifilm X-T1… but don’t worry, the black will get the the electronic shutter too!

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A French FR-reader spotted this comment made by Guillaume d’Ambre-City (who claims to work for Fuji and to be under NDA) at the Fuji France facebook page. He says (translated by the French FR-reader):

“Don’t worry they’ll do it [admin: introduce the 32,000 shutter speed to the black X-T1 via firmware]. The shutter is new on the Graphite but on the Blacks the update will work its trick. The EVF shuts down whilst taking the picture, the shutter opens and the sensor sends what it sees to the SD card instead of the EVF. I cannot go into more details (I work for Fuji and I am under NDA) but again the update will allows us to shoot at those crazy speed, it’s coming !!!!”

Also the Fuji Guys, Fuji’s official X-T1 graphite press release, and previously some of my sources, confirmed that the electronic shutter will come via firmware update. I hope this post has dissipated also the last doubts I could still read in the comments. So both, the silver and the black X-T1 will feature an electronic shutter in future. Just keep a formatted SD-card ready for December, when the new firmware will be released.

Keep up following Fujirumors also via facebook, google+, RSS-feed and twitter… Photokina has yet to come!


(& support FR. No extra cost for you, but a small comission is valued back to FR. Thanks to those who decide to support FR this way)

X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDEAUSTRALIA: CameraPro
Graphite Silver X-T1USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
X-T1 + XF 18-135 WR: USA: BHphotoAmazonUS / Adorama / EUROPE:

 photo asdasdasd_zps40c38184.jpg

NEW IMAGES: X-T1 graphite silver edition + release dates of all upcoming Fuji gear + MESSAGE to an anonymous source

X100T, 56APD, 50-140WR, silver X-T1
early in the morning (London Time)

Another day, another leak, and another image shared by digicame-info about the new graphite silver X-T1.

They also leaked some more details about the upcoming release dates and prices. I’ve already told you that the X100T, silver X-T1 and the 56APD should ship in November. Now digicame-info confirms it, except for the 56, which, they say, will ship in December. My source confirms November, but the 50-140 will ship in December. Seems we will get it all right in time for X-mas :-)

And finally there will be a weather sealed combo X-T1 + 18-135 kit lens available for ¥ 237,000!

UDPATE to this post: There will be a firmware update that will bring electronic shutter also to the classic black X-T1. No sensor replacement needed. Firmware will be free. The source contacted me again and confirmed it.

  • X100T
    – Body color is silver and black
    – Will be released in November 2014
    – About ¥ 156,000 estimated retail price (tax included)
  • X-T1 graphite Silver Edition
    – Will be released in November 2014
    – About ¥ 178,000 estimated retail price (tax included)
  • XF50-140mm F2.8 R LM OIS WR
    – Will be released in November 2014
    – About ¥ 188,000 estimated retail price (tax included)
  • XF56mm F1.2 R APD
    – Will be released in December 2014
    – About ¥ 178,000 estimated retail price (tax included)
  • X-T1 + XF18-135mm F3.5-5.6 R LM OIS WR Lens Kit
    – Will be released September 20, 2014
    – About ¥ 237,000 estimated retail price (tax included)


Sorry to have to post this in on FR, but since it’s an anonymous source with nick-name, there is no other way to contact it for me. Btw, this source confirms the existence of the 56mmAPD.

To the source: First off: thanks for telling me the name X100T :-). Since now, always when digicame-info leaks images of a product (in this case the 56APD), it means that an announcement is imminent. Apparently he always gets images just a few days before the announcements of new gear. Also, the release in November should be correct. Now digicame-info says December… close enough. If you want, create a fake email account and contact me at fujirumor [at] gmail.com (and use your nick-name). Maybe it’s good if we talk via email, if you want. I can’t obviously share any detail that could unveil the identity of other sources, but I could explain you better why I think that the November/December release is correct.