Did the Panasonic S1/R Fiasco Prove FUJIFILM Did Well to Skip Full Frame?

The Mirrorless Endgame

Some of you think that talking about “mirrorless endgame” or “mirrorless war” is a bit too dramatic. And yes, I actually agree with that, but also not!

I explain:

War” or “Endgame” suggest an epic fight with violent ending. That will definitely not happen. At least not with all camera brands.

While Samsung joined the mirrorless market spectacularly with the Samsung NX1 and left just as spectacularly, by capitulating overnight, other brands will quietly disappear, reducing their products cycles, their innovations, and one day, silently, just stop it all.

The harsh truth is: in a camera market shrinking that fast, it is not plausible to think that everybody will continue grow and prosper.

So we are in the endgame now.

The good news for us customers is: companies lower their prices, beef up their cameras, race for innovation, cover us with firmware love, and fight for every single one of us.

We, the customers, win in any case ;).

About Skipping Full Frame

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Five Reasons to Switch to Fujifilm for Weddings, From Full Frame DSLR to Fuji X, Worth it? and More Switch Stories

Fuji X Switch Stories

FujiRumors is a 100% independent space.

I don’t get free or discounted gear from Fujifilm, I don’t get special customer service, I don’t get invitations and free flights/hotels to launch parties, I don’t get free t-shirts or hats… and that’s good so.

I wake up, I go to work, I come back home, I blog and I write whatever I want.

This independency allows me to write for example articles like the ones below, that Fujifilm surely did not appreciate:

So actually I don’t think there is one brand out there, that we attacked more than Fujifilm ;).

But my job is not to make Fujifilm happy, but to be loyal to those of you, who decide to read this blog. And hence, I will report everything. Fujifilm does not pay me a penny, and if this blog runs at all, it’s only because you decide to support it.

On the other hand, I can’t hide that I simply fell in love with Fujifilm many years ago, and it’s a love that gets stronger as the years pass by.

So, while I will keep up delivering you everything, every now and then, I also feel like sharing some good switch stories of people, who talk so passionate about Fujifilm.

It’s the same enthusiasm that caught me many years ago, hence, I will share a few of these stories today.

Check them out or not, it’s up to you.

Enjoy your weekend, love you all (even if don’t shoot Fuji ;) )
Patrick

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Switch to Fuji X

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First Images and Specs of New 7Artisans 60mm F2.8 1:1 Macro Lens for Fujifilm X Mirrorless Cameras

Mirrorlessrumors received the first images and specs of the 7Artisan 60mm f/2.8 1:1: Macro lens.

It will be available for Fujifilm X mirrorless APS-C cameras as well as Sony E, EOS-M and MFT mount.

First sample image at the bottom of this article.

Mirrorlessrumors notes that the description contains an error when describing the lens construction, since this is a screenshot from a beta page that is still under construction and mistakes will be fixed.

Checking the complete list of current and future native X-mount lenses, I see currently only three native 1:1 macro lenses for Fujifilm X available:

The 7Artisan 60mm f/2.8 1:1 Macro lens will add to the already wide range of Chinese made Fujifilm X mount lenses. Full list below:

Fujifilm Claims to be Worldwide Nr. 2 in Mirrorless Market and Fujifilm GFX 50S Firmware Update Details in English

Fujifilm GFX

The Spanish site Fujistas was at the Fujifilm GFX 50R launch event. They wrote about it on their blog here (translation), and amongst the others, they shared the following tidbits:

  • Fujifilm claims to be worldwide Nr.2 mirrorless camera manufacturer
  • they demonstrated the crop capabilities of the Fujifilm GFX 100 Megapixel camera and they were extremely impressed

If Fujifilm’s statement is correct, then Fuji surpassed Panasonic and Olympus, and, considering also DSLRs, they are now 4th behind Sony, Nikon and Canon.

Also, a few days ago we shared some Chinese Fujifilm media slides that showed us the details of the upcoming firmware update for Fujifilm GFX 50S. However, we struggled a bit with the translation.

Now Fujistas shared the English version of the slide (see above). The firmware update for Fujifilm GFX50S will bring the following new functions:

  • 35mm Format Mode with GF lens and Fujinon HC lenses
  • Quick Eye-sensor response for Finder
  • Simultaneous delete for RAW and JPG
  • EVF/LCD White point color customization

Fujifilm GFX 50R BHphoto, Adorama, AmazonUS
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

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