Fujifilm to Launch New Film Simulation on September 12

Usually it goes like this.

Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.

But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).

That sucked, and I started moaning about it after the last X summit in May 2023.

But things are finally going to change on September 12.

According to our trusted sources, Fujifilm will launch a new film simulation on September 12.

One more thing to look forward to on September 12.

  • click here – How 3 Dollar Saved my Fujifilm X-T5 and Re-Discovering Classic Negative in Vietnam
  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!

Fujifilm X Summit September 12 at 5 AM New York Time
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Which Film Simulation is Best (and Worst) for Low Light Photography?

There is a misconception out there.

And the misconception is that Fujifilm film simulations are something good only for pure JPEG shooters. But that’s far from true.

When I photographed the wedding of my friend I did shoot everything in RAW (I explained which gear I used here), but when it was time to edit everything in Capture One 21, I did not waste any time with color grading the images. I just scrolled over the various film simulation options in Capture One, saw in real time which color gives me the best mood, clicked on that film simulation and that’s it. Done that, I started to edit the images to taste (except for the colors).

I’ve explained in this article which film simulations I’ve used most in my wedding editing (curiously a film simulation that I’ve rarely used until I’ve shot the wedding).

So that’s how I see it: also hardcore RAW shooters can take huge profits from Fujifilm film simulations.

But it is also true, that in many cases the JPEG output of Fujifilm cameras is that good, that you can skip the RAW editing right away.

It happened to me recently when I was in Ferrara with my family. I took my images in RAW+JPEG and when we were going home by train, I just used the internal RAW converter to try out some film simulations on certain pictures, stored them directly on the SD-card, and once home all I did was to load them into my computer, and that was it, my holiday images look great without any editing effort.

And here comes the connection to the video we share today.

If you are like me, and about 80%* of the images you keep are simply JPEG images (*thanks to the amazing Fujifilm JEPGs, with my previous gear I mostly edited the RAW files), then it might be of interest to know which film simulation works best in which context.

And Chris from Pal2Tech (one of the must follow channels for Fujifilm shooters) tested which film simulation works best (and worst) for low light photography (if you shoot in JPEG).

Chris’ video has been cross posted to petapixel here, where the conclusions is:

  1. Monochrome is much less noisy than ACROS at all higher ISO ranges. In going through my testing, it seems pretty conclusive that Fujifilm adds some additional grain and/or noise to ACROS to help give it that unique look. The problem is, at much higher ISO values, it can start to fall apart at bit. If you are planning on shooting with ACROS, I would not go above 3200 ISO. Also, I’d definitely make sure the grain setting on your camera is turned off.
  2. PROVIA, VELVIA, ASTIA, ETERNA, Pro Negative High and Sepia all performed well and had roughly the same good performance at higher ISO values. Of this group, PROVIA was the overall winner when you start pixel peeping at 300% or above.
  3. If you are shooting at ISO 3200 and above, I would avoid Bleach Bypass, ACROS, and Classic Negative. Once you go above ISO 6400, I would not use any of those three film sims if I wanted to keep my noise to a minimum.
  4. Most interesting of all were the winners. And they were Pro Negative Standard and ETERNA. If you are planning on shooting in low light at very high ISO values, you may want to give them a try. Both Pro Negative Standard and ETERNA gave me the overall best and consistent results.

And if you love Fujifilm colors, then… join our 100% pure Fujifilm Colors Group.

Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More

The Japanese site dc.watch interviewed Fujifilm manager Kosuke Irie and Shinya Fujiwara.

They talk about film simulations in a lengthy, very detailed and technical way.

All in Japanese, which means we are in the hands of google translate. And sadly this does not always work out well.

I will share a summary for you down below, often just taken as google delivered it.

It will get nerdy… happy reading down below :)

** CLICK HERE to Read the Rest of the Article **

BREAKING: New Fujifilm Film Simulation Coming Early 2021

According to our sources, Fujifilm will launch a new film simulation in early 2021. As soon as I get more details, I will let you know here on FujiRumors.

I recently made a post telling you what’s coming from Fujifilm in early 2021. Now you can add the new film simulation to the list (check out the rest here).

My wish?

It’s hard, but if I’d have to pick one, I’d go for this one. And you?

Will there be even more surprises?

Well, just follow FujiRumors in the next days, weeks and months. All I can say now is that we are going to have a lot of fun! :)

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