Hasselblad Teases New Camera Launch on June 19: 100 Megapixel Hasselblad X2D Coming to Compete with Fujifilm GFX100?

The timing could not have been better!

Fujifilm has just announced the Fujifilm GFX100 and is about to ship it on June 27, and now Hasselblad has published a teaser of what looks like the successor of the Hasselblad X1D.

Hasselblad says the launch will take place on June 19.

There are no further details. All we can see is an image showing a shutter button that looks just like the one of the Hasselblad X1D.

This indicates that the Hasselblad X2D (or Hasselblad X1D Mark II) could be on its way, maybe with the same 100 megapixel sensor of the Fujifilm GFX100.

And it would be high time, since the Hasselblad X1D is discontinued since a while now.

This is a fantastic news especially for Fujifilm GFX lovers, since the more competition there is in the medium format segment, the more companies will fight for customers and offer more features for less price.

So, dear Hasselblad, we all look forward to June 19!

via Fujifilm GFX group via Hasselblad facebook via dedicated Hasselblad launch page

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX Deals

DPRTV Fujinon XF200mm f/2 Test: “Fast Fujinon Lenses Keep You from Having to Go Full Frame” – filmed on Fujifilm GFX 100

Fujinon XF200mm f/2

The Fujinon XF200mm f/2 is arguably the best lens Fujifilm has released in a while. It’s image quality without compromise.

DPRTV now published a short test of this lens (video below). The whole episode was filmed on the Fujifilm GFX 100.

  • big and bulky
  • OIS is very effective
  • similar price point to FF counterparts
  • awesome optical performance
  • it’s hard to say anything negative about optical performance
  • even with the 1.4x teleconverter, sharpness is incredibly well maintained
  • bokeh is beautiful
  • nice option for action and wildlife
  • very fast AF, best on Fujifilm X-T3
  • manual focus has a really long turn, unsuable for video manual focus
  • the autofocus in video is really smooth
  • Fujinon XF200mm F/2 and XF8-16mm f/2.8 are Fujifilm’s option from keeping you to having you go full frame

Here at FujiRumors, we perfectly know that lenses like the XF200mm f/2, XF8-16mm f/2.8 and also the upcoming Fujinon XF 33mm f/1.0 are niche lenses, but as we wrote here, we consider them of absolute importance to stop the full frame DOF whining :).

  • fujirumors.com – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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Why the Fujifilm GFX 100 is Next Level

Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.

Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.

Guest post by Markus Klinko: website / Instagram / MARKUS&KOALA

There has never been a camera that combines such stunning image quality, resolution, dynamic range, autofocus performance, overall handling, and ergonomics like the new Fujifilm GFX 100 does.

Previous medium format digital camera systems have been able to deliver very high-resolution images for a good 10 years now, but have sorely been lacking in handling and speed, particularly when it comes to autofocus performance, and especially with the limitation of only one central autofocus point.

The GFX 100 on the other hand, with its 425 auto focus points tightly spread all across the sensor, delivers blazing fast focus without ever having to re-compose.

With its swivel adapter, the high-resolution EVF can be shifted into various positions, which makes hand-holding over extended time much easier, and the 3-way tilt function of the LCD is a great help for comfortable composing whether the camera is low on the ground or high up overhead.

In early 2017, Fujifilm released the GFX 100’s predecessor, the GFX 50S, that already offered many of these unique features, and I have worked with it exclusively for the past 29 months.

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Fujifilm GFX100 First Looks: 95% Eye Detection Success Rate, Great Skin Tones and $10,000 is Actually a Good Price

Fujifilm GFX100 Hands On Reviews

Matt Granger went hands on with the Fujifilm GFX100.

He starts by saying that he does not get any attention by Fujifilm, and was not invited to Japan for the launch. So he needed to wait for the Fujifilm GFX100 to be displayed at a photography fair, and all he could do is to talk to Fuji reps there and go only shortly hands on with the camera. So what he can share for now is only a quick first look.

Other major youtube channels also complaint about Fujifilm not flying them to exclusive events around the world (which is what Sony does all the time). If this is good or bad, I leave the judgement to you.

  • keithwee – Availing The Future | Fujifilm GFX100 review Part II

Back to Matt and his first impressions:

The Good

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