Fujifilm X-H2S to cost $2,499: Price Compared to Sony A9II, Sony A1, Canon R3, Nikon Z9, OM-1 Stacked Sensor Cameras

Here is a mandatory follow up article to my previous rumor, which indicated the Fujifilm X-H2s would cost $2,499 US Dollar.

I ended up my short article saying “you gotta love that affordable APS-C system“. A sentence that I guess was misunderstood and needs to be put into context.

By no means $2,499 is little money per se.

And it is also a lot of money to put into a camera for sure, given the fact that you can buy for example a brand new Fujifilm X-T3 for just $999 these days.

But as everything in life, you need to put things into a context.

And the context here is that the Fujifilm X-H2S is, in my opinion, very affordable if we compare it to other stacked sensor cameras out there.

So let’s do just that.

I know some will say you can’t compare cameras simply by price. And that’s true.

In fact, there are cameras listed above that have completely removed the mechanical shutter to save money (Nikon Z9), other that feature a M43 sensor (OM System OM 1) others have more megapixel (Sony A1), others have an integrated grip (Canon EOS R3) and what not.

However, what unites them all, is that they are designed for the ultimate speed by using a stacked sensor, which is the most expensive sensor you can buy these days for a digital camera (while waiting for the global shutter to be ready).

So the main target of those cameras is more or less the same: photographers who need the fastest camera possible!

And if your main need is speed, you will want a stacked sensor camera. And the stacked Fujifilm X-H2s will cost you about half the money of the next best stacked full frame camera. A massive price difference of $2,000!

Only the OM-1 is more affordable, but only by $300 compared to the X-H2S. And as an Olympus lover myself, it does hurt me to say that with such a small price difference I guess for most the better pick is the X-H2S.

And remember, the Fujifilm X-H2S will have also a faster readout than any other full frame stacked sensor camera out there, as the 40 fps bursts seems to indicate. This could potentially also benefit blackout-less EVF frame rates and much more.

Let’s see… we will know a whole lot more on May 31 at 9AM EST.

I guess on one thing we can agree: on May 31, the stacked sensor camera market is going to get a lot more competitive, which is good for all of us customers, also those who do not shoot Fujifilm.

What else will come on May 31?

Well, what’s listed below is what will come for sure. If there is anything more, I’ll let you know.

Fujifilm X-H2 with Stacked Sensor: What’s the Right Price for You? (But Do NOT Compare it to the New Sony A7IV)

Here is what is happening in these days.

Since the announcement of the new Sony A7IV, I am receiving lots of emails and also comments here on FujiRumors, pressing me to share more Fujifilm X-H2 rumors.

So let me say a few quick things:

First: I can share rumors only when I either have them or I have permission to share them. So if anyone out there would like to help me to put fire in the Fujifilm community with some X-H2 rumors, then feel free to contact me either via email at fujirumor@gmail.com or via PM on our social media. Also the rumor box is always there for you. If you use it, feel free to give yourself a nickname.

Second: I can confirm that the Fujifilm X-H2 price tag should not be higher and possibly be even lower than $2,500.

So is this a good price tag or is it too expensive?

Considering that the new Sony A7IV costs $2,500, one might think that the rumored Fujifilm X-H2 pricing is too close to the one of the Sony A7IV.

But here is the thing: the Fujifilm X-H2 can’t be really compared to the Sony A7IV. In fact, as Fujifilm itself proudly announced back at the Fujifilm X summit, the next generation Fujifilm cameras will feature a stacked BSI sensor. And as we know, the Sony A7IV has a non-stacked BSI sensor, basically the same technology we find in the $1,699 Fujifilm X-T4.

So you got the point: the Fujifilm X-H2 should be compared to other stacked sensor cameras, such as the Sony A9II, the Canon R3 and the Sony A1. So let’s do it now:

So you see that the other stacked sensor option out there on the market are at least 2K+ more expensive.

And if you look for 8K in a mirrorless camera, then here are your options:

So also in this case, the Fujifilm X-H2 will be at least $1,500 more affordable than competing 8K cameras.

There is no way around it: the sensor is a very expensive (if not the most expensive) component of a camera. For example, Fujifilm paid $2,000 for the older 50MP sensor in the original GFX50S). So, the smaller the sensor, the more affordable you can make the camera.

And as I wrote in a recent article called “top 10 attacks on Fujifilm that don’t make sense“, you simply can pack more specs for less money in an APS-C camera over a Full Frame camera. And this will be the case also with the Fujifilm X-H2, which offers a stacked sensor at a price full frame can’t not even nearly match.

Now keep all this in mind when, in the survey down below, I ask you what would be the right pricing according to you for the Fujifilm X-H2.

The Fujifilm X-H2 with Stacked sensor should cost...

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