Fujifilm Manager: “The Fujifilm X-T4 is Bashing the Door Down Hard on Sony A7III users”, X-H2 and More

Kevin Mullins and Neale James published episode 55 of the Fujicast. Once again, they host Fujifilm manager Andreas Georghiades.

Of course the main course of the meal is the Fujifilm X-T4, but they cover much more in a 1:23 hour podcast.

Here on FujiRumors we will highlight only what the Fujifilm manager said in regard to the Fujifilm X-T4. You can read it down below (in the podcast starts at min. 1:06:31)

Question: How many more cameras will Fujifilm launch this year?

  • If Fujifilm Japan will release more cameras this year, the marketing team will resign. Fujifilm marketing UK had the busiest 6 months he can remember. X-Pro3, X-Summit, House of Photography, X-T200, a few lenses, X100V, X-T4…

Question: What does the Fujifilm X-T4 bring, for those who might have been waiting for Fujifilm X-H2, that perhaps the X-H2 doesn’t bring

  • No comment on future no existent products
  • The X-T4 ticks all boxes people required when X-T3 was launched (IBIS, selfie screen, bigger battery)

Question: Sony is a strong among wedding photographers. Is the X-T4 a statement “look, there is Fuji now!”

  • He won’t dis on Sony, the manager used to work for Sony
  • Sony is a great electronic company
  • But for him Sony feels a bit soulless
  • on paper the specs add up, but they do not seem a well rounded package overall
  • The X-T4 is bashing the door down hard on Sony A7III users: the autofocus performance, the fast and quiet mechanical shutter, the 6.5 stops, it is the complete solution for everybody shooting stills and video
  • feedback from photographers and journalists is really positive so far

Question: When will the Fujifilm X-H2 come?

  • ……… silence ………

X-T4: BHphoto / AmazonUS / Adorama / FocusCamera

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New 43 Megapixel Sensor for Fujifilm X-H2? :: Fujifilm X-T4 Leaks :: X100V Controversy :: Sigma & Fujifilm :: TOP February Articles

February was an extremely busy month.

With 108 articles published in 29 days, you might have missed some here and there, so here are the top articles shared in February.

  1. LEAKED Fujifilm X-T4 Full Size Images Front and Back
  2. See the Controverisal Fujifilm X100V Promo Video Removed by Fujifilm
  3. Sigma CEO: “Our Mission is to Support as Many Systems as Possible, But Fujifilm X Mount….”
  4. Fujifilm X100V Leaked Image Shows New 23mm f/2 MK II Lens
  5. Fujifilm X-T4 vs X-T3 vs X-H1 – The Ultimate Specs Comparison Sheet
  6. Fujifilm X-T4 Press Release Leaked
  7. New Sony APS-C 43 Megapxiel 8K Stacked BSI Sensor, for Fujifilm X-H2?
  8. Fujifilm to Release 3 New X Mount lenses within 2020 (in addition to XF50mmF1)
  9. New Firmware Updates for Fujifilm X-T2, X-Pro1, X-A7, X-E1 and Fujinon XF8-16mm f/2.8
  10. Fujifilm X-T3 Firmware Update in Spring/Summer will Bring “a Significant Number” of Fujifilm X-T4 features to X-T3

On the 11th position, but worth the mention here, is the Fujifilm X Summit live stream article.

I hope you had a good time in February.

And I have the feeling that March could be exciting, too, because we might have to talk about some important decisions Fujifilm is making.

Interested?

Then make sure to follow FujiRumors, as it’s the only place, where you will read about it.

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24 Things You Missed About Fujifilm X-T4: Fujifilm Confirms X-H2, Fuji X-T4 vs X-T3 Autofocus Tracking Demo & More

The Fujifilm X-T4 has just been officially announced.

I would like to thank all FujiRumors sources, as we were able to share 80% of the specs ahead of launch, and awesome nokishita kindly provided us with the 20% remaining specs later on.

So, our sources just topped themselves this time! Thanks for helping me to create excitement around this fantastic camera, and feel free to keep it up in future.

With that said, there are things, that no specs sheet showed, and hence might have passed unnoticed.

So I went through all the Fujiflm X-T4 first looks we have shared in our massive X-T4 live blogging (I have never seen youtubers so happy with a Fujifilm camera ;) ), and picked out 24 points you might have missed about the Fujifilm X-T4.

Ready?

24 Things You Missed about the Fujifilm X-T4

  1. X-T4 much better rolling shutter than X-T3, probably because of the IBIS, says Cinema5D. I guess this means it has the same rolling shutter, but less visible due to IBIS
  2. there are 3 IBIS mode: IBIS only, IBIS + OIS and IS Boost Mode, that mimics a tripod, hence very steady shot. Better don’t use this last option when panning
  3. Jonas Rask writes: “That stabiliser is one amazing piece of tech! I cannot get over how I could handhold my XF35mm f/1.4 at 1 sec and still get a sharp picture!” This falls right in the middle of what people experienced, so it’s a realistic data
  4. 4K60p still has a very slight 1.18x crop. 240fps Full-HD has always a 1.29x crop.
    Digital image stabilization has always crop: 1.1x at 4K30 and 1080p and 1.29x at 4K60 and 240fps full hd.
    You can lock the 1.29 crop in all video modes if you want
  5. EVF is the same, but Fujifilm says they have tweaked the optics in there (says DPRTV)
  6. F-Log also has a F-Log assist function, that gives you a film simulation preview
  7. ‘Focus Check Lock’ option maintains the magnified ‘Focus Check’ view when you start recording, so that it doesn’t immediately jump back out to the whole-image view
  8. dual video recording on separated SD-Cards for back-up
  9. Movie Silent mode has now been renamed “Movie Optimized Control”. Movie Optimized Control because it takes the exposure settings away from the dedicated dials, meaning that you can maintain separate settings for movie and stills shooting.
  10. Battery Charging: if you use the vertical grip, you can charge all three batteries through the USB-C connection on the camera (down below you can see the charging times). Jonas writes: “When using the DC adapter via the USB-C and charging the batteries in camera, you will have a high-speed charging mode. I charged a flat battery from 0%-100% in 24 minutes!”
  11. the mount is reinforced to handle bigger lenses (source – Adorama)
  12. the menu has been updated so you can check the age of the battery (see image below)
  13. new compressed RAW option that makes files even smaller, but it’s a lossy option (not lossless compressed). But saves lots of space. Fujifilm says the quality is ‘about the same as uncompressed’ but there may rarely be a quality difference in the shadow regions of the image
  14. expanded multi exposure modes that allows you to shoot up to 9 frames
  15. below you see a chart on how effective the X-T4 IBIS is on the various lenses
  16. dedicated HDR mode on the sub-dial. Takes 3 shots and creates a RAW file for you with expanded dynamic range
  17. there is “reset” option that is independent for photo and for video. Also, video and stills menu are independent
  18. Gordon from Cameralabs confirms that Fujifilm told him the Fujifilm X-H line will continue and there will be a Fujifilm X-H2 in future. As you know, FujiRumors always told you this, and we also told you back in 2019 that the X-H2 won’t come in 2020… so it’s still a long wait.
    And to be precise I quote Gordon:
    “it would be easy to assume the X-T4 is simply a merger between X-T and X-H line. But Fujifilm is keen to point out that the X-T4 is very much an evolution of the X-T series and that the X-H series will continue.”
  19. We saw samples of the X-T4 is made in China as well as Japan, which suggest it is made in both countries. Like some XF lenses, that are made in China and also Philippines
  20. you still can not navigate the menu with touch interface
  21. the front dial is still clickable (it’s no longer on the X-Pro3 for example)
  22. White Balance – Jonas writes ““White Priority” and “Ambience Priority” options in addition to “AUTO” White Balance. The new modes have different ways of processing the pure white. The “White Priority” mode reproduces a stronger white, while the “Ambience Priority” produces a warmer tone. I found the “White Priority” to be really well balanced outside in harsh sunlight, while the “Ambience Priority” worked wonders round the dinner table in more subdued indoor lighting.
  23. Still no AF Tracking option in video – it’s all area, specified area or face-detection
  24. lockable and 40% more rigid eye-cup
  25. BONUS from the comments: the dual charger is an extra, and the little flash is no longer included in the box
  26. BONUS: tone curves adjustements in half stops (no longer full stops)
  27. BONUS: you can select the autofocus box size in video (previously you had to deal with a fixed size)
  28. BONUS: new video file format MP4/H.264 AAC. Better video format for uploading to the internet
  29. BONUS: when used with vertical grip, the X-T4 is actually about the same size of X-H1 with vertical grip

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5 Reasons Why FujiRumors just Pre-ordered the Fujifilm X-T4 and Won’t Wait for Fujifilm X-H2

So I did it. I placed my pre-order for the Fujifilm X-T4.

I hope it will come in time for the wedding I will be shooting.

So why did a rangefinder lover like me buy a SLR-styled camera with selfie flippy screen? And why not wait for Fujifilm X-H2? Here are 5 reasons:

  1. I love dials: the Fujifilm X-H2 will have a top LCD screen. I prefer to have an exposure compensation dial… as many dials as possible. That’s what brought me into the Fujifilm X system, and that’s why I remain there. And I don’t care if the Fujifilm X-H2 has 43 megapixel and new processor. Ergonomics are more important than megapixel to me.
  2. I love compactness: the Fujifilm X-H2 will have a massive grip. That’s great for many of you, but I like my cameras to be smaller (which is why I shoot also the amazing X-E3)
  3. there is no hiding, I would have preferred a 3 way tilt screen. But then I thought, that I use the screen maybe 10% of the time, as I am total viewfinder fan. And in those 10% of the times, I will get used to flip that screen out. It still allows for portrait orientation (which the X-T100 screen does not). And it still allows for low and high angle shots. But again… my thought… I use the EVF anyway all the time. For the rest I will just keep it flipped inwards, like the “hidden screen” of the X-Pro3.
  4. As you know I am a teacher, and I love making more and more videos with my students, as this is an extremely motivating activity for me and for the students. So far I filmed with my X-E3, or X-E2 (which I destroyed). Now it’s time to step up my game and get a camera with IBIS and serious video specs. At the beginning of June I will be on a 1 week school trip abroad called “settimana azzurra”, and I hope to have the X-T4 to document it.
  5. The X-H1 was close to make it into my camera bag. But looking at the massive autofocus improvements on the X-T4, I just had to pass and get the Fujifilm X-T4.

So yes, I am in. I pre-ordered the Fujifilm X-T4. Now the long waiting begins, just like all of you guys, as I have absolutely no privileged contacts with Fujifilm.

Wait… you want to know which color? Well, make your guess in the comments. I will let you know later on ;).

We Repeat, Fujifilm X-H2 will Come, but not in 2020

Fellow FR-readers!

We would like to underline once again, that we always told told you since back in 2019, that unlike many other reports where saying, the Fujifilm X-H line is NOT canceled.

It seems that our persistance worked, as slowly I finally see the web trusting us in regard that the Fujifilm X-H2 will come.

It remains to be seen if it really has the new 43 megapixel Sony sensor or not.

We remind you that Fujifilm always defined the Fujifilm X-H1 as flagship, and so will also the Fujifilm X-H2.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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New Sony APS-C 43 Megapxiel 8K Stacked BSI Sensor, for Fujifilm X-H2?

The IMX671AQR specs sheet leaked out by Luke Driftwood in the comments on FujiRumors.

Sony’s next gen sensor is 2.51um (vs current 3.76um), which is 43MP for APS-C, mass production in 2021, just in time for X-H2.

The APS-C sensor has 43MP and records 8K 12bit video too! It also has stacked DRAM and up to 16 bit depth for stills images.

As you know, our sources said since day 1, that the Fujifilm X-H2 will come, but not in 2020. But we don’t have the precise details about it yet.

We will work on the details and update you as soon as possible.

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via Luke Driftwood

Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

** CLICK HERE to Read the Rest of the Article **

You Voted: Fujifilm X-H2 beats X-T4 and X100V as Most Wanted 2020 Camera and Only 3% want Full Frame Fujifilm

Well, looking at the results of our most desired Fujifilm camera 2020 survey, the Fujifilm X-H2 comes out on top of the list.

In fact, many hoped to see an X-H2 already under our 2019 Christmas tree.

However, as FujiRumors always told you, the X-H2 was never planed to hit the market in 2019, and to my knowledge there won’t be one even in 2020.

So what, did Fujifilm kill the X-H line?

Absolutely not!

In fact, I say, repeat and underline again: Fujifilm has plans for a Fujifilm X-H2. Just give them a bit more time, ok?

I hope this helps to make you feel better.

In our survey, Fujifilm X-H2 is very closely followed by the Fujifilm X-T4 and the upcoming Fujifilm X100V.

On the forth position, we find the Fujifilm X-T3s, basically an X-T3 with IBIS.

Now, we will surely get the Fujifilm X100V in February and we won’t get the Fujifilm X-H2 in 2020. And what about the Fujifilm X-T3 successor?

Well, we already told you in our future cameras release timeline, that, if Fujifilm respects their past refresh rate, the successor to the Fujifilm X-T3 (which is still selling strong and top recommended by DPR) could be a possibility for 2020, but it remains to see if it really comes out, and which form and shape it would eventually take.

Also worth to notice: only 3% of FR-readers want a full frame Fujifilm.

What did FujiRumors vote?

Well, I gave a vote to the Fujifilm X-H2 and to the Fujifilm GFX-T, which is something like the Fujifilm X-G mock-up that Fuji officially displayed to the press. That camera, I am sure, would be a home run for the the GFX system.

Anyway, whatever comes, and whatever will be under our 2020 Christmas tree, just follow FujiRumors to find it out before anyone else ;).

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Fujifilm X-T4, X-H2, X100V Rumors, X-Pan10 Concept, Eye AF Compared, APS-C vs Full Frame Sweet Spot – Top November Articles

Here are the top articles on FujiRumors for November.

I hope you enjoyed reading FujiRumors in November, and I will give my best to give you an interesting Fuji-December ;).

  1. Meet the Fujifilm X-PAN10 Concept
  2. Fujifilm X-T4 Rumors Surfaced – REPORT
  3. National Geographic Declares Three Fujifilm Cameras Best Travel Cameras for 2020
  4. Cracking the X-Pro3 Classic Negative Film Simulation Look on Your X-T2 (and other Fuji Cameras)
  5. Fujifilm to Release Firmware Update for FUJIFILM X-T3
  6. This is How Fujifilm Welcomes Xiaomi Mi Note 10 108 Megapixel Samsung/Fujifilm ISOcell Sensor
  7. Fujifilm X-T4 and X-H2 Leaked Details: Would it Be Madness to Merge both Lines? – VOTE POLL
  8. Eye Autofocus Tested: Fujifilm is Worse vs Sony vs Canon vs Nikon… but…
  9. Fujifilm X100V Mock-Ups with Tilt Screens (X-Pro3 alike, too) and Weather Sealing, Report Says
  10. Sensor Size Sweet Spot is APS-C and not Full Frame, Claim These Industry Insiders

Bonus – bringing clarity in the confusion :)

FujiRumors personal favorite post of November:

Why not…

Fujifilm X-H1 (and X-T2) Marked as Discontinued: The Era of 24 Megapixel is Over, but the Time for Fujifilm X-H2 has Not Yet Come

Good Bye Fujifilm X-H1

The Fujifilm X-H1 is now marked as discontinued at BHphoto in basically all its configurations.

Just a few days ago, the same happened to the Fujifilm X-T2 here.

The era of Fujifilm’s 24 megapixel cameras is over.

But I feel I need to say a few words about the Fujifilm X-H1, a camera that didn’t get the success it deserved, mainly for a very unlucky timing by Fujifilm: releasing the more powerful Fujifilm X-T3 just half a year later.

I have no idea how Fujifilm Japan thought this could work out well. Maybe they thought that IBIS alone is enough to keep the X-H1 attractive also once the X-T3 hits the market. But apparently they were wrong.

And yet, at its very last moments, the Fujifilm X-H1 lived moments of glory, by selling like hot cakes thanks to massive rebates.

Ok, I hear you say… Fujifilm X-H2 is coming.

Well, the Fujifilm X-H2 is on Fuji’s “to do” list, and it will come, but Fuji won’t release it in 2020.

X-H1 anyone?

The Fujifilm X-H1 is running out of stock, but you can still find it available in some stores, for example at Adorama here.

So, if you want to grab one, you better do it now.

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