MARK THIS DATE: Big Fujifilm Announcements on January 27

Yes, I know. Nokishita spotted that a mysterious FF200003 camera that is said to be announced on January 29.

But, trust me, that’s not the date you should watch out for.

Now please take your calender and mark the following date: January 27!

That’s the day when Fujifilm will make have huge announcements and hence the day you should drop whatever you were planing to do and glue in front of FujiRumors ;).

What will come?

Well, we know thanks to leaks brought to you by FujiRumors that lots of stuff is set for early 2021 announcement. Here is the current list:

BUT ATTENTION: will it all be announced on January 27 or will there be separate announcements? And could there be even more surprises?

That, my dear friends, I will let you know later on once I get it all multiple confirmed and I can be sure that what I tell you is 100% accurate.

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The Rise of Selfie Screens, The Myth of Them Being Better for Video and About Pleasing Youtubers instead of Customers

2020 Trend

These days everybody is making its list of the best and worst gear 2020, as well as best and worst trends of 2020.

And it’s on the latter one, the “trends”, that I would like to focus on today.

Because it is clear: one of the hot trends in the photography industry is putting selfie screens on cameras.

And guys, we have to talk about it!

I Am NOT a Selfie Screen Hater

To be clear: I do not hate selfie screens.

And in fact, during the various COVID-19 lockdowns, I often have to teach online and record my lessons, and the selfie screen is a true blessing!

A fully articulating screen is not the photography-evil of our times. It still works fine, it’s still flexible, and I have rather rapidly learned to accept it on my Fujifilm X-T4, sometimes even to love it (especially during my online lessons).

So, if you are one of those, who loves the fully articulating screen, I get it. Maybe I don’t love it as much as you do, but I could totally accept a selfie screen on cameras like the future Fujifilm X-H2 for example.

But….

But it’s getting a bit out of control, with selfie screens just popping up on so many cameras, that we have to talk about it.

And why is this happening?

Tony Northrup
“Selfie Screen? Pleasing Youtubers is Higher Priority than Pleasing Customers”
Vs.
Jonas Rask
“I have no count as to how many shots I missed becauseof the Selfie Screen”

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Top 10 Posts for November: SIGMA Lenses for Fujifilm, the X-Pan Rebirth of X-Pro1, Film Simulation Recipe Cards, XF27mmF2.8 MK II and More

Here are the top 10 posts for November:

  1. The X-Pan Rebirth of Fujifilm X-Pro1
  2. This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print
  3. Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021
  4. Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner
  5. Fujinon XF27mm F2.8 MK II Coming Early 2021 with Fujifilm X-E4
  6. Fujifilm X-E4 Coming in First Quarter 2021
  7. Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11
  8. Fuji Guys Switching To Fujifilm Guide (and Finally They Explain it!)
  9. Fujifilm Introduces FUJIFILM GFX100 IR (Infrared) Version Large Format Mirrorless Digital Camera
  10. Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

Top Runner Up News

Top “Personal” post

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BREAKING: New Fujifilm Film Simulation Coming Early 2021

According to our sources, Fujifilm will launch a new film simulation in early 2021. As soon as I get more details, I will let you know here on FujiRumors.

I recently made a post telling you what’s coming from Fujifilm in early 2021. Now you can add the new film simulation to the list (check out the rest here).

My wish?

It’s hard, but if I’d have to pick one, I’d go for this one. And you?

Will there be even more surprises?

Well, just follow FujiRumors in the next days, weeks and months. All I can say now is that we are going to have a lot of fun! :)

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Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

As opposed to the last episode, this time we focus on camera wishes instead of lens wishes.

In this roundup, one particular and recurrent wish finds me totally agreeing with: the need for a Fujifilm X80!

I do hope Fujifilm will understand that the Fujifilm XF10 was not the X70 successor we were waiting for and that they will finally give us an X80.

I mean, Fujifilm should have been able to overcome these X80 issues by now!!!

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Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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FINAL COUNTDOWN: Fujifilm X Summit Starts Soon – What we Expect, What Not and What We Hope

The Fujifilm X summit in Omiya is about to start (October 15 at 9AM New York Time).

Feel free to stay tuned on FujiRumors, where we will cover the event live.

Thanks to our sources and past leaks on FujiRumors, we have a pretty clear idea what could happen. But it’s possible that there will be surprises, too.

So let’s run over it and see what we expect, what not and what we hope.

Pre-Order Open Very Soon!

→ WHAT WE EXPECT

→ WHAT WE DON’T EXPECT

  • New Fujifilm GFX camera – according to our sources, it won’t happen until early 2021… and it will be pure awesomeness :)
  • Fujifilm X-E4 – expected for early 2021
  • We don’t expect any full announcement for the following lenses: XF18mmF1.4, XF70-300mmF4.5.6, XF27mmF2.8 MKII and GF80mmF1.7

→ WHAT WE HOPE

To be clear, there are no rumors I have in this case. This is just a mere wishlist of mine.

  • Firmware announcement also for other X series cameras (besides X-T3)
  • Firmware update release announcement for Fujifilm GFX100 pixel shift
  • Fujinon G mount lens roadmap – it would be high time for a new one
  • Protoypes Show – in past editions, Fujifilm showed some camera and lens prototypes/concepts. Would be fantastic if they would show us some also this time

→ WHAT IS SURE

Sure is, we are going to have a lot of fun today… so definitely follow us here on FujiRumors ;)

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Fujifilm X-S10: Attack on SONY (& Co), Why it is NOT an X-T40/X-H10 and VOTE NOW if You Like it or Not

The Vintage Departure

The debate initially fired up when I accurately described you the Fujifilm X-S10, and was then fueled up again when the X-S10 images leaked.

In short: that ain’t’ really that retro-feel we all fell in love with, right?

Indeed, if you are one of those, who grabbed a Fujifilm because of its vintage manual control layout, with dedicated ISO, shutter and exposure compensation dial, then the X-S10 ain’t for you.

But I really believe Fujifilm needed this camera, and it’s a brilliant move that they made it exactly like this.

Why the X-S10 was Urgently Needed

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Fujinon XF Wildlife Photography Lenses Needed, Base ISO 100, Firmware Wishes and More – FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

Because it touches the wish expressed by Michel, Willy and Kenneth, I invite you to check out also our big Fujinon XF wildlife photography survey and other long telephoto primes articles we have previously shared (list below).

Overall, there seems to be a strong wish by the FR-community for longer primes.

But we know the stellar Fujinon XF200mm f/2.0 did not sell well, and hence it’s obvious that Fujifilm is now a bit reluctant to invest further in long lenses.

But keep in mind, the XF200mmF2.0 comes with a 1.4x teleconverter designed specifically for this lens, which transforms the XF200mmF2 lens basically in a 280mmF2.8 lens. So, with 1 single lens, here is what you get:

  • XF 200mmF2.0 = full frame 280mmF2.8 (f/2.8 DOF equivalent)
  • XF 280mmF2.8 = full frame 420mmF4.2 (f/4.2 DOF equivalent)

If you want to, you can check out our previous “long telephoto primes” related articles.

I also got many wishes regarding future cameras, but since this roundup is already hefty enough, I will share the “camera-wishlist” at a later point.

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FR-readers Wishlist Corner

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