Today we are going to tell you the story of Paul, who sold all his Canon R gear for Fujifilm X.
So what motivated him to switch? You can see his videos and read a summary down below.
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January is a month full of celebrations;
Well, today, 20th of January, we have to celebrate another important milestone: Fujifilm turns 88 years old today.
Few companies had a more exciting journey with incredible heights and lows like Fujifilm. But even in the darkest hours, they always found a way out of it.
Fujifilm has proven to be a creative and innovative company also with the Fujifilm X series.
At the time Fujifilm started to offer mirrorless cameras, there were already lots of other MILC systems out there from Sony, Panasonic, Olympus etc.
Fujifilm did join more or less at the same time with Samsung. And while I remember the huge marketing effort Samsung did to become popular with their MILC system and some groundbreaking cameras like the Samsung NX1, Samsung failed, whereas Fujifilm succeeded.
As opposed to Samsung, Fujifilm did not deliver cameras with groundbreaking specs nor did they spend tons of money into marketing their cameras. What they focused on was to look for what was missing for us photographers, and that was reasonably priced cameras that looked great, had lots of dials for manual controls and were fun to use.
The whole system was designed for a niche that appreciated feel, form, function and fun over mere specs.
So, the Samsung NX1, which tried to compete with Sony & Co in terms of specs (and it did beat them at that time) failed, whereas Fujifilm carved out its niche. A niche that grew over the years, also thanks to more mainstream cameras like the X-S10 and GFX100S, so that it now became the third most sold mirrorless camera system.
Look, I run FujiRumors since 10 years now, and the X system had been called dead since ever by all possible influencers. Every time a new full frame camera came out, many influencers said sensor size matters and hence APS-C is dead. And when Fujifilm launched a system with a 70% fuller sensor than full frame, the same influencers rushed out to scream that suddenly sensor size does not matter, and GFX will die.
And despite all death predictions, here we are, alive, healthy and strong. Maybe too strong, as the only real problem Fujifilm has at the moment, is to deliver what people order.
88 years of Fujifilm. 10 years of X mount. 5 years of Fujifilm GFX.
And trust me, Fujifilm intends to celebrate all this in a big way. Don’t miss the mega X summit in May 2022 and well before that all the rumors here on FujiRumors. We have something exciting to tell you.
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Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.
The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.
So what pushed Fujifilm suddenly so high?
Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.
Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)
So what, who cares? It’s just Instax?
Well, not really.
As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.
And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.
So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.
This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.
Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.
*BCN collects data of about 40% of the Japanese electronics and online stores.
via bcn via digicame-info
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The Fujinon GF35-70mmF4.5-5.6 as well as the Fujifilm X-T3 (WW) are now in stock pretty much everywhere.
The Fujinon GF35-70mmF4.5-5.6 has received great reviews so far and it is the most affordable lens in the G mount lineup along with this lens. It’s also the most compact and light G mount zoom lens with less then half the weight of my Fujinon GF32-64mmF4.
The Fujifilm X-T3 WW (WorldWide) is an X-T3 without charger. By removing the charger and simplifying the shipping progress into different countries, Fujifilm is able to save some money. Savings, that Fujifilm passes to us customers by making it a terrific deal to buy.
A few days ago we reported how Fujifilm Africa shared on their Instagram page that the Fujifilm X-H2 is coming soon.
What a teaser, right?
Well, I have investigated and I can now say that the fujifilm_africa instagram account is not an official Fujifilm account. Yes, Kevin Mullins and other X photographers follow it, and I thought it is official. But is is not. And yet, if you like Africa and Fujifilm, you can always give it a follow.
Anyway, this is not an official teaser by Fujifilm. I feel I needed to make this clarification in order to be 100% accurate with you guys.
And look, right now when I am typing these words to inform you all, I checked again the account and I see they added “fan page” to their Instagram description, meaning it is run by a fellow Fujifilm lover who probably reads our rumors and looks forward to the Fujifilm X-H2 just as much as we do.
So the story is:
Fujifilm managers never teased anything regarding the Fujifilm X-H2.
Oh well, except for saying that…
Hm, it actually looks like Fujifilm said a lot already!
Fujifilm X-H2 Rumor Recap
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You can now pre-order the Tascam CA-XLR2d-F XLR for Fujifilm cameras.
TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras back in August. A firmware update coming soon will make the Tascam CA-XLR2d-F compatible with Fujifilm X-T4, X-S10 and GFX100S.
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Do you remember when back in 2020, photographers using Fujifilm X and GFX gear creamed off tons of prestigious awards at the World Press Photo Awards, including the top spots for the two most prestigious categories, World Press Photo of the Year and World Press Photo Story of the Year?
Well, Yasuyoshi Chiba, the winner of the World Press Photo of the Year, who took this amazing image with his Fujifilm X-H1, has now been nominated “Agency Photographer of the Year” by The Guardian.
Congratulations again to Yasuyoshi Chiba and make sure to check out his instagram here, where all the images shared so far are taken with the Fujifilm X-H1 and Fujifilm GFX100.
As for the images in this specific reportage from Tigray (Ethiopia), Yasuyoshi Chiba used his GFX gear with the one lens I dream to own for my GFX100S, the Fujinon GF50mm f/3.5.
For the full article check out TheGuardian here.
One more thing:
Yasuyoshi Chiba is planning to do photo exhibition of the images of Tigray from Ethiopia (and Sudan for refugees) in February and March, both at Fuji’s imaging plaza (below is info, in japanese though). Pictures at the exhibition are all taken by GFX100+GF50mm.
Some Fuji Pro Work:
Not enough? Well, then know that photographers using Fujifilm cameras also…
Hey Jared… are you really sure about that Fuji, LOL? ;)
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Just yesterday Fujifilm announced the Fujifilm X Summit for May 2022, with the introduction of the 5th generation X series cameras.
Now, they didn’t give any hint on which camera will come, but thanks to FujiRumors you guys know it’s the Fujifilm X-H2, or the two Fujifilm X-H2 I should better say.
But if you still doubt our rumors, look at what Fujifilm Africa shared on their social media:
The long replacement wait is almost over #fuji #fujifilm #xh1 #xh2
I guess it does not get much more clear that this.
What I do not know for sure at this point, is if both X-H2 cameras will be announced in May or if there will be separated announcements.
On the other hand, I am making great progress on other X-H2 rumors (but not only X-H2 ;) ). So definitely stay tuned on FujiRumors. As soon as I have it all multiple checked and I have green light from sources, it’s going to be very fun here on FujiRumors.
Fujifilm X-H2 Rumor Recap
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So now we know it:
As we reported earlier today, Fujifilm has announced the 5th generation X series camera to be launched in May 2022.
No more than that.
However, FujiRumors readers know it since May 2021 already: the first X series camera to feature an all new sensor and processor will be the Fujifilm X-H2. And actually, not only one, but two Fujifilm X-H2 will come in 2022.
Sure, that’s the huge news of the day.
However, I allow myself to bother you for the second time this Sunday, to hightlight something that otherwise probably would pass unnoticed.
In fact, Fujifilm has released a couple of videos to celebrate the 10th anniversary of the Fujifilm X mount (the X-Pro1 was launched in January 2012), and in addition to the Fujifilm X Summit in May, they also annouced a new video project called “Reflections” and a #10YearsOfXMount hashtag campaign.
So we have the following:
What we know from previous teaser is that Fujifilm will launch a stacked BSI X-Trans APS-C sensor.
In the same video (you can see below), the Fujifilm manager also says:
You can also find other celebration videos down below as well as chech out the dedicated Fujifilm X 10th anniversary website.
Also the Fuji Guys and X Photographers started sharing their celebration videos. You can see them all down below, and I will add more videos to the article once they go online.
Fujifilm X-H2 Rumor Recap
Fujifilm has just announced the next Fujifilm X Summit for May 2022.
The manager introduces the X summit saying:
I wonder, what could it be?
FujiRumors always told you that the first Fujifilm camera featuring a new sensor and processor will be the Fujifilm X-H2. Moreover, we told you there won’t be one, but two Fujifilm X-H2. We also gave first specs and price indications. You can find it all down below in our Fujifilm X-H2 rumor recap.
So, while the Fujifilm manager does not mention the Fujifilm X-H2, FujiRumors readers know what the manager is talking about. ;)
Fujifilm X-H2 Rumor Recap
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