The Death of Polaroid and Rise of Fujifilm Instax thanks to Asian TV Series. Brief Overview and History of an Unexpected Success

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The announcement of the Fujifilm Instax Square SQ6 is just around the corner, and it will be, just like any other Fujifilm Instant camera, a huge success.

In fact, Instax is booming year after year…. and today it’s a market controlled almost exclusively by Fujifilm.

However, this terrific success is something not even Fujifilm was expecting.

As Fujifilm manager Franck Portelance said to the French site Focus Numerique, in 2007, the year Polaroid declared bankruptcy, also Fujifilm wondered if it would make any sense to continue production.

But then, an unexpected Instax boom and revival came thanks to some Asian TV series.

The manager explains [google translated]:

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Meet the Fujifilm X100F in Brown! Do You Like it?

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Fujifilm X100F Goes Brown

Fujifilm is quietly introducing to the market the (long rumored) brown Fujifilm X100F.

In some countries it is already listed as available for sale, as you can see in the official deal prospect shared by Fujifilm (screenshot below).

Except for the color, there is absolutely no difference with the silver or black version.

There is also a first blog post about the brown X100F at ivanjoshualoh, where you can see it in all its beauty – WARNING: Gear Porn Alert!!!

Expect to find the brown Fujifilm X100F for sale soon also at BHphoto, AmazonUS and Adorama.

JOIN: Fujifilm X100 Line Facebook Group

SAVE: X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

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Phase One Medium Format Camera with 44×33 100 MP BSI Sensor Coming June 2018. Same Sensor of Fujifilm GFX 100S

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Phase One is currently marketing an industrial Medium Format camera, that will use Sony’s IMX461 medium with 44×33 backside illuminated sensor.

It seems that delivery is expected for June 2018.

This sensor is the first medium format sensor with BSI technology, and it will be very like the core of the Fujifilm GFX 100S. The Fujifilm GFX 100S itself is expected for 2019.

Before that, Fujifilm will launch the Fujifilm GFX 50R, a very affordable rangefinder alike medium format camera with 50 megapixel.

thanks for the link P. :)

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via phase one via dpreview

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New Fuji Instax Square SQ6 camera images leaked!

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Over 1 year ago, on March 17, 2017 here, we already leaked the first images of the Instax Sq Square camera. We told you later on that it will come in 2018, and finally it is here. Looks exactly like the leaked image, just Fujifilm called it “Instax SQ6”

Full details and images of the new Instax Square SQ6 cameras just got leaked now.

The Fujfilm Instax SQ6 will take the Instax Square Film that you can find at AmazonUS, BHphoto and Adorama.

The SQ6 is basically the analog only version of the hybrid Instax Square SQ10.

Full Instax Square SQ6 PDF file here: https://drive.google.com
For a short moment the cameras got listed on BeachCamera (google cache).

Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS

via Nokishita

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Fujinon XF 8-16mm F2.8 with New Improved Flare Control

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Fujinon XF 8-16mm F2.8

According to a new source, the Fujinon XF 8-16mm F2.8 WR will have a new and improved flare control.

I guess it will probably use the same new “Anti-Reflection Coating” that we will find in the XF 200mm F2, and that will become standard in most of future Fujinon XF lenses.

We could see some mock-ups of the XF8-16 already in the past. I share them for you again here:

The Fujinon XF 8-16 is the most wanted Fujinon lens on FR-readers’ “To Do” list. And all we know officially from Fujifilm, is that it will be out this year.

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