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Fujifilm X-E3 Selling Better than Any Other X-E Line Camera


I am a Fujifilm dinosaur, and as such, I have good memory of the Fuji past.

So for those of you, who didn’t read FujiRumors over the past 8 years, or joined the Fuji X system just recently, you must know that the Fujifilm X-E line faced complicated times.

  • September, 2012 – Launch of Fujifilm X-E1

The Fujifilm X-E1 is announced.


The Fujifilm X system is still a complete underdog and unknown to most. Hardly lenses available. FujiRumors is already a hardcore Fuji X fan at that time, but I was pretty alone in my enthusiasm.

  • October, 2013 – Launch of Fujifilm X-E2

Fujifilm refreshes the X-E line, and releases the Fujifilm X-E2.


Just 4 months later, Fujifilm launched the Fujifilm X-T1, a weather sealed camera with extra-large EVF. If the X-E2 had a little chance to sell good, then this chance was killed by the Fujifilm X-T1.

  • September 2016  – Launch of Fujifilm X-E2S

Same specs of X-E2, but superior firmware.


Fujifilm X-E2 gets same features via massive firmware update. Fujfilm X-E2S flops, killed by Kaizen

  • June 2016 – The fear

Considering the rather small sale numbers, at some point Fujifilm considered to kill the entire line.

Shocked by those rumors, I published a love letter to the unborn Fujifilm X-E3.

  • January 2017 – The hope

When FujiRumors started spreading the news, Fujifilm might kill off the X-E line, the response of FR readers was massive.

The Fujifilm X-E line got so much love in the comments, that half a year after our X-E3 love letter (and your massive pressure to Fujifilm), Fuji Guy Billy publicly says that “Fujifilm is aware for the high request for Fujifilm X-E3

  • September 2017 – Launch of Fujifilm X-E3

The Fujifilm X-E3 finally sees the light of the day, and of course FujiRumors buys it :).

  • July 2019 – The Rumor

I asked sources, how sales for the Fujifilm X-E3 are, and they told me it sold better than any of its predecessors!

This is great news, since it gives hope Fujifilm will be motivated to continue X-E line, which, I know, is loved by many FR-readers.

Whatever comes one day, may it be a Fujifilm X-E4 or Fujifilm X-E5 or even a Fujifilm X-E3s, I look forward to it.

Fujifilm X-E3: BHphoto, Adorama, AmazonUS, FocusCamera

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