Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)

Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

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Fujifilm X-E4 Discontinued at BHphoto and Other Stores

The Fujifilm X-E4 was launched in January 2021 and the last time I’ve noticed the X-E4 in stock was back in October 2021.

Not even the Fujifilm X100V has such a bad shipping record as the X-E4.

And now, after 2 years only, stores are already starting to mark it as discontinued, as for example BHphoto here (in all its combinations) and the Australian store Camerapro.

It’s a pity that such a beautiful little camera hardly ever shipped and now it even seems to be over for it.

At this point, the Fujifilm X-E5 can’t come soon enough.

Fujifilm Removes X-T4 and X-E4 from their Japanese Catalog Page

We already told you that major Japanese stores marked the X-T4, X-E4 and X-T30II as discontinued.

Now we have another puzzle piece to add to this: as you can see from the screenshot above, Fujifilm has removed the Fujifilm X-T4 and X-E4 from their Japanese product catalog.

The last available Google cached version of September 2021 still shows both items on the website.

What does this mean for Fujifilm X-T5, X-E4 and X-T30II? Well, I have tried to explain it as good as possible here.

via dclife

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Fujifilm X-T4, X-E4, X-T30II Discontinued at Major Japanese Stores: So Let’s Talk Fujifilm X-T5, X-E5 and X-T40

Several major Japanese stores like MapCamera, BicCamera, and Yodobashi have now marked the Fujifilm X-T4, X-E4 and X-T30II as discontinued.

Map camera still has it in stock, but they won’t be receiving anymore units for sale after their stock is depleted. There’s a note on the pages that says “在庫限り(生産完了品)” which translates to “Limited stock (discontinued item)“.

So let’s talk about it.

Fujifilm X-T5:

In the past, especially when it comes to the X-T line, once a successor was released, the older model was still manufactured for a while, simply because they remained very popular. So discontinue the X-T4 even before the Fujifilm X-T5 arrives would be very unique.

But hey, we also live unique times with the massive parts shortage.

Since the Fujifilm X-T5 will be announced shortly, Fujifilm could have decided to stop Fujifilm X-T4 production in order to use some of the X-T4 components for the Fujifilm X-T5 production. A unique, drastic but maybe necessary move. But that’s just a mere speculation of mine, trying to make sense on why it is marked as discontinued at some Japanese stores.

Fujifilm X-E5:

It usually takes Fujifilm almost 4 years to update the X-E line. So a Fujifilm X-E5 coming so soon (X-E4 was announced in January 2021), would be extremely surprising.

If Fujifilm really discontinued the X-E4 as some Japanese stores write, then I believe the most likely reason is not because a Fujifilm X-E5 is about to drop, but because Fujifilm needs some of the parts to manufacture newer and more important cameras (in terms of revenue for Fujifilm) as the Fujifilm X-H2S, Fujifilm X-H2 and the imminent Fujifilm X-T5.

Fujifilm X-T40

Fujifilm needs about 2 years to update the X-T** line.

The Fujifilm X-T30 was released in February 2019. It’s successor, the Fujifilm X-T30II came in September 2021. So one might think we might have to wait late 2023 or early 2024 for an X-T40, but consider that the Fujifilm X-T30II is a last second emergency product of Fujifilm: they run out of parts and in order to keep the manufacturing process of the X-T30 alive, they needed to use new and slightly improved hardware parts (such as a better LCD screen).

Not even Fujifilm sees the X-T30II as a true successor to the X-T30. So I guess a Fujifilm X-T40 in not too distant future could be a possibility.

But the problem here is: I have zero rumors or ever so slight hint and whisper about it, which makes me believe that the Fujifilm X-T40 won’t come that soon.

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FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More

In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.

Down below you find a summary as well as the full 1+ hour podcast to listen.

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