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New York City Center of Fujifilm World: X Summit on September 8 and Fujikina on September 10

New York City is about to become the center of the Fujifilm world soon.

But I’ve noticed some misunderstandings. So let me clarify.

In the past, Fujifilm called their product launch events “Fujikina” (with reference to the former largest photography fair Photokina). But after Photokina was axed, Fujifilm changed the name for the launch events to “Fujifilm X Summit“.

But suddenly, Fujikina is back. In fact, there will be one on September 10 in New York. So some people thought that this will be the day when Fujifilm will announce new gear.

However, that won’t be the case. The latest and greatest Fujifilm gear will be announced during the X summit on September 8, which will also take place in New York.

Here are the events:

  • Sep. 8 at 2PM EST – Fujifilm X Summit with new product announcements
  • Sep. 10 all day – Fujikina with photowalks, stage talks, workshops and more

So, the hottest day will be September 8 at 2PM New York time. The X summit will take place online, new products will be announced, and of course we will stream it live here on FujiRumors.

Then, on September 10, there will the Fujikina, with workshops, photowalks, stage talks and more. We reported about it here with links where you can register for free.

But guys, you don’t have to wait for September 8 or September 10 to have fun, as lots and lots of rumors will drop well before those dates ;)

Nice and original rumors of course ;).

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When Images Come to Life: Using GIF-Animations Created with Fujifilm Cameras for Wedding Photography

Note: this guest post was submitted to me shortly before the Fujifilm X-H2S announcement. You can contact me at fujirumor@gmail.com if you want to share your own guest post on FujiRumors

Guest Post by Kevin

Hi Patrick,

You have always provided us with all the important news in the last weeks, and probably most Fujifilm users are looking forward to the new camera models. I’m looking forward to the Fujifilm X-H2s with great anticipation myself… At the same time, the current cameras also offer some possibilities that may not be known to everyone.

My name is Kevin Kurek, and I am a wedding photographer from Germany. Some time ago, I started looking for new ways to capture the emotions of a wedding day even better. When I started playing with GIFs, I quickly realized that this is an incredibly great opportunity. Today, I actually get booked for most weddings because of my GIF films.

Today, I would love to show Fujirumor readers the hidden possibilities their cameras can offer them with GIFs.

How can GIFs be used in photography?

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T5 and X-H2 Rumors, Managers Talk Kaizen Firmware, New Camera Remote App, X-H2S vs Sony A1 and More (Top 10 July)

The latest Fujifilm X-T5 and Fujifilm X-H2S rumors dominated the top articles ranking for July along with some Fujifilm manager interviews and statements.

But there was definitely more going on last month and especially on Nr.6 I think there is something that will make pretty much every Fujifilm X shooter very happy ;).

So definitely check out our top 10 articles for July.

  1. Fujifilm X-H2: Getting 8K and 40MP for just $1,999 is Crazy Good Price Indeed – A Price Comparison with Canon R5
  2. Fujifilm Manager: “We Are Committed to Bring X-H2S Autofocus Features as much as Possible to Older Models (X-T3/X-T4)”
  3. FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More
  4. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  5. RUMOR: Fujifilm X-T5 will Not Have Battery Grip Option – New Source
  6. RUMOR: Fujifilm Working on a New Camera Remote App
  7. BREAKING: Fujifilm X-H2 and Fujifilm X-T5 Coming with New Lower Base ISO (Less than 160)
  8. “Cr@p Light, Cr@p Backlight and Everything is just There on GFX Medium Format Files” – GFX Roundup
  9. New Firmware Updates for Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5
  10. Fujifilm X-H2S Reviews: “X-H2S Trumps the Sony A1, Video Dynamic Range is Impressive”

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Rumors and Discussions

VOTE NOW: Are You a Fujifilm X-T Shooter? Tell Us if You Own also the Vertical Battery Grip

We shared the rumor coming from a new source, that the Fujifilm X-T5 will be the first X-T camera that won’t offer a vertical battery grip option:

After we shared our rumor, some said this will totally cripple the X-T line (which is Fuji’s by far best selling line).

That made me wonder how popular the vertical battery grip really is among Fujifilm X-T shooters, so I thought I could launch a survey about it.

So…

  • if you are a Fujifilm X-T camera user (X-T1, X-T2, X-T3, X-T4)
  • … and ONLY if you are a Fujifilm X-T camera user…

… feel free to vote the survey down below.

I am a Fujifilm X-T camera user and...

View Results

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Voigtländer MACRO APO-ULTRON 35mm f/2 for Fujifilm X Announced

Cosina just announced the Voigtländer MACRO APO-ULTRON 35mm f/2 for Fujifilm X.

Just like the Voigtländer NOKTON 23mm F1.2 X and the Voigtländer NOKTON 35mm F1.2 X it is a manual focus lens, but with electronic contacts so it can communicate with the camera.

Press Release

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Let’s Talk Kaizen: about What Changed, What Didn’t, and The Choice Fujifilm Had to Make

Recently a Fujifilm manager said that they are committed to bring X-H2S autofocus features as much as possible to older models (X-T3/X-T4).

So what, is Kaizen coming back?

Well, Kaizen never left. It was just on semi-pause for a while, and for an excellent reason I might say.

Let me explain.

Fujifilm vs The Rest

** CLICK HERE to Read the Rest of the Article **

FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More

In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.

Down below you find a summary as well as the full 1+ hour podcast to listen.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T5 First Rumors :: Tons of New Firmware :: Fujifilm X-H2S Beats Canon R6 Autofocus :: Top 10 June Articles

Here are the top 10 articles for June.

  1. Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-Pro3, X-T30II, X100V, GFX100S, GFX100, GFX50S and GFX50R
  2. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  3. Fujifilm Manager Talks X-H2S with “Slightly Improved Image Quality” and Says Fujifilm X-T Line (X-T5) will Maintain Classic Controls
  4. Fujifilm X-H2S vs Canon R6 vs Nikon Z9 Autofocus Comparison – Canon R6 is BEATEN and Nikon is CAUGHT
  5. 10 Things You Might Have Missed: Fujifilm X-H2 40MP X-Trans, September X Summit, Overheating Drama Ends, Crazy X-H2S Video Dynamic Range and More
  6. LEAKED: First Image of Fujifilm X-H2 Shows No Markings on Front of the Camera
  7. Fujifilm X-H2 HR 40MP will have Exactly Same Body of Fujifilm X-H2S
  8. Decrypting Fujifilm Manager Statement: “No other Camera Platform more Suitable to Have both 5th Gen Sensors than X-H Series”
  9. Fujifilm X-H2S Autofocus Tracking vs X-T4, for Wildlife and Performance on Older XF Lenses (XF56mmF1.2 Included)
  10. Fujifilm X-T5: Putting Puzzle Pieces Together (based on Fujifilm Manager Statements and Rumors)

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Fujifilm House of Photography Coming to Australia

The Fujifilm House of Photography has been first launched in London here.

Apparently with big success, as Fujifilm Australia will now open its own Fujifilm House of Photography in Sydney at the 2 Park Street. The Grand Opening will be on 7th July, 2022. The dedicated website can be found here.

I hope more of these Fuji-only stores will open all over the world.

Rumors and Discussions

Fujifilm X-T5: Putting Puzzle Pieces Together (based on Fujifilm Manager Statements and Rumors)

I get so many questions about the Fujifilm X-T5!

When will it come? Which features will it have? How much will it cost? What design choices will have Fuji made? Will there be a Fujifilm X-T5 40MP and an X-T5s 26MP stacked? And more!

Well, the time will come when we will talk about the Fujifilm X-T5. I promise you that ;).

But for now, even without (or little) rumors, we can already approximately answer a few of those questions based on statements Fujifilm managers have made.

Disclaimer

No Fujifilm manager has ever mentioned or hinted an X-T5. But there were statements made at X-H2S launch that can help us to understand which direction Fujifilm wants to take with the Fujifilm X-T5. And that’s what we’ve tried to do here: analyze those statements and see what they could mean for the Fujifilm X-T5.

When will the Fujifilm X-T5 come?

During the X summit, the Fujifilm manager said that the 5th generation Fujifilm cameras will begin with the X-H2S followed by the X-H2 to be unveiled in September. These will be the first two cameras with the new platform.

This basically means that the Fujifilm X-T5 with 5th generation goodness will come only after the Fujifilm X-H2 in September.

So while we can’t give a precise date as of yet, we know that it won’t come very soon. The focus now is on the X-H2S and in September on the X-H2.

Only at some point after the X-H2 there will be a Fujifilm X-T5.

When does Fujifilm usually announce new cameras?

Can past Fujifilm announcement give us an indication on when the Fujifilm X-T5 will be announced?

Well, we don’t know. But we know that Fujifilm has preferences when it comes to when to announce new cameras.

So I looked back until 2018 and I’ve checked how many cameras have been announced in which months. Down below are the months ranked from most popular to least popular

  • January: 5 cameras
  • February: 4 cameras
  • September: 4 cameras
  • May: 3 cameras
  • July: 1 camera
  • October: 1 camera
  • March: 0 cameras
  • April: 0 cameras
  • June: 0 cameras
  • August: 0 cameras
  • November: 0 cameras
  • December: 0 cameras

September is booked for the X-H2, so unless Fujifilm is crazy and wants to totally steal the show to the X-H2, they are not going to announce X-T5 a few days after the X-H2. And if you ask me, the same effect would be if Fujifilm was to announce the Fujifilm X-T5 in October. In that case, the X-H2 would probably be about to ship right when the X-T5 would drop and hence potentially hurting X-H2 sales.

November and December have always been ignored by Fujifilm. Probably because too close to the holiday season, where the focus is to sell current stock, maybe facilitated by some Black Friday deals and Christmas deals, which regularly occur during that season. But just because something never happened in the Fuji world, it does not mean there can’t be a first time.

So the next hot date would be January and February 2023. This would allow Fujifilm to bring the camera to the market before the Japanese fiscal year ends (31 March 2023). But also May is a good month for announcements in the Fuji world.

And just for fun, down below is a survey where you can let us know when you believe the X-T5 will be announced.

The Fujifilm X-T5 will be announced in..

View Results

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How much will Fujifilm X-T5 cost?

Fujifilm told us they are going back to the roots: the Fujifilm X-H line is their flagship and X-T line is the mid-range. What this means is that the Fujifilm X-T5 will cost less than the Fujifilm X-H line. And we also know that the Fujifilm X-H2 40MP will cost less than the Fujifilm X-H2S.

As a reference, here is the launch price of all X-T cameras

  • Fujifilm X-T1 = $1,299
  • Fujifilm X-T2 = $1,599
  • Fujifilm X-T3 = $1,499
  • Fujifilm X-T4 = $1,699

Removed by the burden of being a flagship, the Fujifilm X-T5 could potentially be more affordable than the X-T4 and settle down somewhere between the X-T1 price ($1,299) and X-T4 price ($1,699). The golden middle would be $1,499 (not a rumors, just 100% speculation on my side).

Of course these speculations are for a non-stacked 40MP Fujifilm X-T5.

Will the Fujifilm X-T5 have the same features of X-H line, just packed in Retro-Body?

The clue here comes from Fuji Guy Billy, who has said here that the Fujifilm X-T line is Fuji’s mid-range line.

As such, I don’t expect it to have all the features and power of the Fujifilm X-H2s and Fujifilm X-H2.

Now, I don’t think they will cut on essential features. I mean, it will be a 5th generation camera in its core, with latest sensor and processors. But there might be some cuts elsewhere.

Not a rumor (I have no idea), but for example Fujifilm could go for a dual UHS-II X-T5 only (no CFexpress). This would mean also the video specs would not be as powerful as on the X-H line (no 8K or 4K120p). In this case, also the buffer for bursts shooting would be shorter.

But again, I am really just guessing here. The only thing that we can say for sure based on Billy’s statement is that it won’t be exactly as powerful as the latest X-H cameras. If Fujifilm calls it a mid-range camera, then it simply can’t have all the features of a flagship camera for a lesser price.

Out of curiosity: which features would you be willing to sacrifice on the Fujifilm X-T5 over the X-H2S and the 8K capable X-H2?

Will there be a Fujifilm X-T5 40MP and an X-T5s 26MP stacked?

During the Fujifilm X summit there was a rather critpic statement made by a Japanese Fujifilm manager that most of you guys interpreted as meaning that only the X-H line will get both 5th generation sensor option.

You guys have already voted on what would be your favorite sensor for the X-T5 (but also for the Fujifilm X-Pro4, X-E5, X-S20 & Co). Feel free to check out the results here.

What I can say is that, beyond the vague Fujifilm manager statements, we have received rumors about the Fujifilm X-T5 sensor and shared it here. If accurate, this means it will be a 40MP non-stacked sensor.

What design choices will Fuji make?

There is no Fujifilm statement about this yet, except for the one Fuji Guy Billy made here that the X-T* line will have a “classic” layout. So no PSAM for that line. No surprise here.

As for the rest, the most urgent question of mine is if Fujifilm will insist with the selfie screen, which would 100% guarantee them lots of applause (and great press) all over YouTube. Or if they will have the guts to go against the easy good press and go with the 3 way tilt screen.

I will make it my priority to give you the answer to this question as soon as possible.

It’s Your Time

So, I’ve meticulously collected the Fuji manager statements and tried to make some sense out of them in regards to the Fujifilm X-T5.

But now it’s your time to share your Fujifilm X-T5 thoughts in the comments. Anything goes: wishes, dreams, fears, deal breakers, whatever you want. The comment section is here for you.