Fujinon XF 33mm F1.0: Tell us Why We Should Buy it… and How FujiRumors (YOU!) Helped FUJIFILM JAPAN

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Are we Going to Get in Trouble? ;)

This post is dedicated to FR readers like ikeofkc, Sebastian, and all the other XF33mmF1.0 fans out there. We convinced Fujifilm to make the XF33mmF1.0. Now help me to convince X-shooters to buy the Full Frame Killer Lens, too… or we might get in trouble with Fujifilm! ;)

When recently Fujifilm announced the new XF lens roadmap, I was very happy to see that Fujifilm took 1:1 our lens suggestions we made 1.5 years ago, and that they decided to give us what you guys voted your most wanted prime (33/1) and your most wanted zoom (16-80/4).

So we all should be happy about it, right?

Yes of course…

… but now that we convinced Fujifilm to make the 33/1 and 16-80/4, we also better buy these lenses, or we might get in trouble.

I mean, if the FR-community directed Fujifilm’s R&D into projects that turn out to be a failure, then will they ever listen to us again in future?

Now, I have little doubts that the XF16-80mmF4 will be a huge seller. As we have shown in our size comparisons based on technical Fujifilm sketches (thanks again Yoav) and you can also see from the first 16-80 real life images, it is smaller than the XF18-135, which can be seen as a direct “travel lens competitor“. I guess many of us will be tempted to put the XF16-80mmF4 in our travel bag.

But what about the XF 33mmF1.0?

Is it just a spectacular lens on paper (“world’s first mirrorless lens with F1.0 maximum aperture and AF capability“) that will raise lots of curiosity and chatter, but stay mostly unsold in warehouses?

I don’t think so, but of course only time will tell.

What we can do, though, is to discuss why you would buy the XF33mmF1.0 and which use it would have for your kind of photography. Why should we start saving for it? Let us know in the comments down below.

And of course, down below is a little and simple poll: are you interested to buy the new roadmap lenses?

I know it depends on performance, price and many other (also personal and professional) aspects, but I’d just like to know if you have a general interest to eventually buy one of these lenses (or you are absolutely not interested in them).

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How YOU helped Fujifilm Japan

Back on the 2nd of February 2017, I was contacted by source, who told me that Fujifilm was right now collecting ideas and taking decisions on what should be the next lenses on the roadmap. The source told me that this is the perfect (and only) moment, where we can eventually influence Fujifilm Japan’s future XF lens decisions.

I hurried, and a few hours after the sources’ message, I already asked you guys which XF lenses you would like to get next (without unveiling to you about what the source told me, because I had no permission to… but the source gave me clear and expressed permission now to share this curiosity with all of you).

Your response was instant and astonishing, and you guys shared several thousands of suggestions.

And knowing that Fujifilm was about to take decisions, I worked non stop day and night for a few days, in order to sum up all your suggestions into 30 lenses, and be fast enough to ask you what you would like to get, before Fujifilm already took any decision.

Well, 15,000+ of you voted the poll, and the rest is history :).

I LOVE this community… keep it up :)

The Polls

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Fujifilm is Reaching 50% Mirrorless Camera Market Share and Dominates Sony, Canon & Co… in Narnia Thailand

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Fujifilm Domination

There is one country, where like no other, Fujifilm mirrorless cameras are selling like hot cakes and dominate all other brands: Narnia Thailand!

It might seem a phantasy tale, but it’s true.

Today I can share with you the precise numbers of the growth (see below), as well as Fujifilm Thailand’s new goal: 50% market share of the entire compact (they probably mean mirrorless*) interchangeable lens camera market (see above)!

50% market share of the entire mirrorless market might sound foolish, but if you look at the detailed data down below, you will see that they are already not too far away from that goal.

We know that in Thailand the X-A line (and very likely also the X-T100 line) sell incredibly well, 2 lines that in Europe and USA don’t have much appeal (maybe the Fujifilm X-T100 could find some bigger fellowship over here… it certainly deserves one).

* Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
* Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
* in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined
* a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

Global FUJIFILM Sales

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Lensbaby Sol 45 f/3.5 Tilt-Shift Lens for Fujifilm X Cameras Available

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Lensbaby Sol 45 f/3.5 Tilt-Shift for Fujifilm X

Lensbaby just announced the Lensbaby Sol 45 f/3.5 Tilt-Shift for Fujifilm X with fixed f/3.5 aperture.

You can get it now at BHphoto.

Tilt shift lenses are arguably one of the top 3 lacks in the Fujifilm X mount line-up. The only other native X mount option I know for the X system is the Samyang T-S 24mm F3.5. I will let you decide if the lensbaby is an option for you. Check out the first look reviews down below:

There won’t be a tilt-shift lack in the GF medium format lineup. We already leaked the complete “secret” Fujifilm GF roadmap in April 2017, and we have updated it since then, including the upcoming tilt-shift lens. The latest rumor here.

And make sure to check out our full overview on current and upcoming Fuji X mount lenses at our forum.

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Fujifilm X-E3 Brown and X-A3 double Kit to be Released in Japan on August 9

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According to nokishita, Fujifilm will release the brown X-E3 and the X-A3 double kit in Japan on August 9.

I remember you that we reported that Fujifilm USA has currently no plans to sell any brown Fujifilm, neither the brown X-E3 nor the brown X100F and brown X-T100.

The brown colors are available in several Asian and EU countries, as well as in Canada.

If they sell well, I guess also Fujifilm USA will start selling them.

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… have a GREAT day,

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